Department of Marketing

Research output

Research output per year 2016 2018 2019 2020 2021 2022 2023 2024 2025

• 245 Article
• 35 Conference abstract
• 22 Chapter
• 16 Conference proceeding contribution
• 41 More
  • 10 Paper
  • 7 Editorial
  • 7 Review article
  • 5 Book
  • 3 Textbook
  • 3 Abstract
  • 2 Edited Book/Anthology
  • 1 Entry for encyclopedia/dictionary/reference book
  • 1 Meeting abstract
  • 1 Comment/opinion
  • 1 Master (Research) Thesis

Research output per year

Research output per year

Search results

• 2024

  Identitätsbasierte Markenführung: Grundlagen - Strategie - Umsetzung - Controlling

  Translated title of the contribution: Identity-based Brand Management: Fundamentals - Strategy - Implementation - ControllingBurmann, C., Halaszovich, T., Schade, M., Klein, K. & Piehler, R., 1 Aug 2024, 5th ed. Wiesbaden: Springer, Springer Nature. 362 p.

  Research output: Book/Report › Textbook
• 2023

  Identity-based brand management: fundamentals—strategy—implementation—controlling

  Burmann, C., Riley, N-M., Halaszovich, T., Schade, M., Klein, K. & Piehler, R., 13 Mar 2023, 2nd ed. Wiesbaden: Springer, Springer Nature. 314 p.

  Research output: Book/Report › Textbook

  • Brand Management 100%
  • Brand Identity 17%
  • Brand Architecture 17%
  • Brand Positioning 14%
  • Electronic Marketplace 13%
• 2021

  Identitätsbasierte Markenführung: Grundlagen—Strategie—Umsetzung—Controlling

  Translated title of the contribution: Identity-based brand management: fundamentals—strategy—implementation—controllingBurmann, C., Halaszovich, T., Schade, M., Klein, K. & Piehler, R., 2021, 4th ed. Wiesbaden: Springer, Springer Nature. 327 p.

  Research output: Book/Report › Textbook

  • Howard Barker 100%
  • Praxis 15%
  • Journey 9%