Aron O'Cass


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Marketing Business & Economics
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Brand performance Business & Economics
Complementarity Business & Economics
Web sites Business & Economics

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Projects 2019 2020

Research Outputs 2000 2019

Introduction to the special issue – Retailing and Consumer Services in Emerging Markets

O'Cass, A. & Carlson, J., 1 Jan 2019, In : Journal of Retailing and Consumer Services. 46, p. 130-132 3 p.

Research output: Contribution to journalEditorialResearch

Special issue on critical issues in industrial and business-to-business services

O'Cass, A. & Wetzels, M., 1 Apr 2019, In : Industrial Marketing Management. 78, p. 1-5 5 p.

Research output: Contribution to journalEditorialResearchpeer-review

Personality traits
Status consumption
Emerging countries

A meta-analytic study of the factors driving the purchase of organic food

Massey, M., O'Cass, A. & Otahal, P., 1 Jun 2018, In : Appetite. 125, p. 418-427 10 p.

Research output: Contribution to journalArticleResearchpeer-review

Organic Food

Contemporary issues and critical challenges on innovation in services

O’Cass, A. & Wetzels, M., 1 Sep 2018, In : Journal of Product Innovation Management. 35, 5, p. 674-681 8 p.

Research output: Contribution to journalEditorialResearchpeer-review