Aron O'Cass

Professor

20002020
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Marketing Business & Economics
Market orientation Business & Economics
Marketing capabilities Business & Economics
Innovation Business & Economics
Resources Business & Economics
Brand performance Business & Economics
Complementarity Business & Economics
Web sites Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2019 2020

Research Outputs 2000 2019

Status consumption
Individualism/collectivism
Life satisfaction
Individualism
Bangladesh

Introduction to the special issue – Retailing and Consumer Services in Emerging Markets

O'Cass, A. & Carlson, J., 1 Jan 2019, In : Journal of Retailing and Consumer Services. 46, p. 130-132 3 p.

Research output: Contribution to journalEditorialResearch

Special issue on critical issues in industrial and business-to-business services

O'Cass, A. & Wetzels, M., 1 Apr 2019, In : Industrial Marketing Management. 78, p. 1-5 5 p.

Research output: Contribution to journalEditorialResearchpeer-review

Personality traits
Status consumption
Emerging countries
Susceptibility
Uniqueness

Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties

Getnet, H., O'Cass, A., Ahmadi, H. & Siahtiri, V., Nov 2019, In : Industrial Marketing Management. 83, p. 70-80 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Social ties
Customer value
Bottom of the pyramid
Product innovativeness
Resources