Aron O'Cass


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Fingerprint Dive into the research topics where Aron O'Cass is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Marketing Business & Economics
Market orientation Business & Economics
Marketing capabilities Business & Economics
Innovation Business & Economics
Resources Business & Economics
Brand performance Business & Economics
Complementarity Business & Economics
Web sites Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2019 2020

Research Outputs 2000 2019

Status consumption
Life satisfaction

Introduction to the special issue – Retailing and Consumer Services in Emerging Markets

O'Cass, A. & Carlson, J., 1 Jan 2019, In : Journal of Retailing and Consumer Services. 46, p. 130-132 3 p.

Research output: Contribution to journalEditorialResearch

Special issue on critical issues in industrial and business-to-business services

O'Cass, A. & Wetzels, M., 1 Apr 2019, In : Industrial Marketing Management. 78, p. 1-5 5 p.

Research output: Contribution to journalEditorialResearchpeer-review

Personality traits
Status consumption
Emerging countries

Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties

Getnet, H., O'Cass, A., Ahmadi, H. & Siahtiri, V., Nov 2019, In : Industrial Marketing Management. 83, p. 70-80 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Social ties
Customer value
Bottom of the pyramid
Product innovativeness