Aron O'Cass


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Marketing Business & Economics
Market orientation Business & Economics
Innovation Business & Economics
Marketing capabilities Business & Economics
Resources Business & Economics
Brand performance Business & Economics
Complementarity Business & Economics
Web sites Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2019 2020

Research Outputs 2000 2020

How and when does the brand orientation-market orientation nexus matter?

Lee, W. J. T., O'Cass, A. & Sok, P., 2020, In : Journal of Business and Industrial Marketing. 35, 2, p. 349-361 13 p.

Research output: Contribution to journalArticleResearchpeer-review

Brand orientation
Brand performance
Market orientation
Management capability
Brand management

Can collaboration help base of the pyramid firms offer affordable products?

Siahtiri, V., O'Cass, A., Getnet, H. & Ahmadi, H., 2019, EMAC 2019 Proceedings. European Marketing Academy

Research output: Chapter in Book/Report/Conference proceedingConference abstractResearch

Flow, mobile app usage situations, and user mindfulness

Valinatajbahnamiri, M., Siahtiri, V. & O'Cass, A., 2019, ANZMAC 2019 Winds of Change: Conference Proceedings. Richard, J. E. & Kadirov, D. (eds.). Australian and New Zealand Marketing Academy (ANZMAC), p. 621-625 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Application programs
Status consumption
Life satisfaction

Introduction to the special issue – Retailing and Consumer Services in Emerging Markets

O'Cass, A. & Carlson, J., 1 Jan 2019, In : Journal of Retailing and Consumer Services. 46, p. 130-132 3 p.

Research output: Contribution to journalEditorialResearch