Aron O'Cass

Professor

20002020

Research output per year

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Projects

Research Outputs

How and when does the brand orientation-market orientation nexus matter?

Lee, W. J. T., O'Cass, A. & Sok, P., 2020, In : Journal of Business and Industrial Marketing. 35, 2, p. 349-361 13 p.

Research output: Contribution to journalArticle

  • Unlocking solution provision competence in knowledge-intensive business service firms

    Siahtiri, V., Heirati, N. & O'Cass, A., May 2020, In : Industrial Marketing Management. 87, p. 117-127 11 p.

    Research output: Contribution to journalArticle

  • Can collaboration help base of the pyramid firms offer affordable products?

    Siahtiri, V., O'Cass, A., Getnet, H. & Ahmadi, H., 2019, EMAC 2019 Proceedings. European Marketing Academy

    Research output: Chapter in Book/Report/Conference proceedingConference abstract

    Flow, mobile app usage situations, and user mindfulness

    Valinatajbahnamiri, M., Siahtiri, V. & O'Cass, A., 2019, ANZMAC 2019 Winds of Change: Conference Proceedings. Richard, J. E. & Kadirov, D. (eds.). Wellington: Australian and New Zealand Marketing Academy (ANZMAC), p. 621-625 5 p.

    Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

  • Activities

    • 3 Oral presentation

    Maximizing brand equity via ambidextrous frontline employees

    Vida Siahtiri (Speaker), Aron O'Cass (Speaker)
    20 Jul 2019

    Activity: Talk or presentationOral presentation

    Unpacking the role of brand-oriented people processes as determinants of service solutions performance and brand equity

    Vida Siahtiri (Speaker), Aron O'Cass (Speaker), Nima Heirati (Speaker)
    12 Jun 2018

    Activity: Talk or presentationOral presentation

    Benefits of Bricolage and Ties in NPD at the Base of the Pyramid Market (BoP)

    Vida Siahtiri (Speaker), Hailu Getnet (Speaker), Aron O'Cass (Speaker), Hormoz Ahmadi (Speaker)
    11 Nov 201715 Nov 2017

    Activity: Talk or presentationOral presentation