Aron O'Cass

Professor

20002020

Research output per year

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Activities

  • 3 Oral presentation
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Oral presentation

Maximizing brand equity via ambidextrous frontline employees

Vida Siahtiri (Speaker), Aron O'Cass (Speaker)
20 Jul 2019

Activity: Talk or presentationOral presentation

Unpacking the role of brand-oriented people processes as determinants of service solutions performance and brand equity

Vida Siahtiri (Speaker), Aron O'Cass (Speaker), Nima Heirati (Speaker)
12 Jun 2018

Activity: Talk or presentationOral presentation

Benefits of Bricolage and Ties in NPD at the Base of the Pyramid Market (BoP)

Vida Siahtiri (Speaker), Hailu Getnet (Speaker), Aron O'Cass (Speaker), Hormoz Ahmadi (Speaker)
11 Nov 201715 Nov 2017

Activity: Talk or presentationOral presentation