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Aron O'Cass
Professor
Head of Department, Department of Marketing
,
Department of Marketing
https://orcid.org/0000-0003-0127-3759
Phone
+61 2 9850 8558
Email
aron.ocass@mq.edu.au
2000
2020
Research output per year
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Research Outputs
(128)
Activities
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Dive into the research topics where Aron O'Cass is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Business & Economics
Marketing
Innovation
Market orientation
Marketing capabilities
Brand performance
Resources
Complementarity
Web sites
Service brand
Value creation
Elections
Vote
Branding
Brand association
Service firms
Managers
Status consumption
Small and medium-sized enterprises
Voters
Innovation capability
Firm performance
Social issues
Product innovation
Brand orientation
Service quality
Political marketing
Loyalty
Employees
Design methodology
Marketing resources
World Wide Web
Self-image
Resource-based view
Suppliers
Political parties
Industry
Customer value
Retail stores
Ambidexterity
Interaction
Competitive intensity
New products
Manufacturing firms
Brand attitude
Commercialization
Word-of-mouth
Brand management
Consumer behaviour
E-service quality
Servicescape