Aron O'Cass

Professor

20002020

Research output per year

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Research Outputs

2020

How and when does the brand orientation-market orientation nexus matter?

Lee, W. J. T., O'Cass, A. & Sok, P., 2020, In : Journal of Business and Industrial Marketing. 35, 2, p. 349-361 13 p.

Research output: Contribution to journalArticle

Unlocking solution provision competence in knowledge-intensive business service firms

Siahtiri, V., Heirati, N. & O'Cass, A., May 2020, In : Industrial Marketing Management. 87, p. 117-127 11 p.

Research output: Contribution to journalArticle

2019

Can collaboration help base of the pyramid firms offer affordable products?

Siahtiri, V., O'Cass, A., Getnet, H. & Ahmadi, H., 2019, EMAC 2019 Proceedings. European Marketing Academy

Research output: Chapter in Book/Report/Conference proceedingConference abstract

Flow, mobile app usage situations, and user mindfulness

Valinatajbahnamiri, M., Siahtiri, V. & O'Cass, A., 2019, ANZMAC 2019 Winds of Change: Conference Proceedings. Richard, J. E. & Kadirov, D. (eds.). Wellington: Australian and New Zealand Marketing Academy (ANZMAC), p. 621-625 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

1 Citation (Scopus)

Introduction to the special issue – Retailing and Consumer Services in Emerging Markets

O'Cass, A. & Carlson, J., 1 Jan 2019, In : Journal of Retailing and Consumer Services. 46, p. 130-132 3 p.

Research output: Contribution to journalEditorial

1 Citation (Scopus)

Knowledge structures in service recovery: a bibliometric analysis

Saniee, A., O'Cass, A., Siahtiri, V. & Sharifi, S., 2019, ANZMAC 2019 Winds of Change: Conference Proceedings. Richard, J. E. & Kadirov, D. (eds.). Wellington: Australian and New Zealand Marketing Academy (ANZMAC), p. 1160-1163 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Special issue on critical issues in industrial and business-to-business services

O'Cass, A. & Wetzels, M., 1 Apr 2019, In : Industrial Marketing Management. 78, p. 1-5 5 p.

Research output: Contribution to journalEditorial

9 Citations (Scopus)
4 Citations (Scopus)

Uncovering the bright and dark sides of innovation on firm- and customer-related performance

Siahtiri, V., O'Cass, A. & Vesal, M., 2019, ANZMAC 2019 Winds of Change: Conference Proceedings. Richard, J. E. & Kadirov, D. (eds.). Wellington: Australian and New Zealand Marketing Academy (ANZMAC), p. 1254-1257 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

2018

A meta-analytic study of the factors driving the purchase of organic food

Massey, M., O'Cass, A. & Otahal, P., 1 Jun 2018, In : Appetite. 125, p. 418-427 10 p.

Research output: Contribution to journalArticle

35 Citations (Scopus)

A multilevel study of service brand building: Unpacking employee brand building behaviors

O'Cass, A. & Siahtiri, V., 2018, SERVSIG Conference Proceedings 2018: Opportunities for Services in a Challenging World. Paris: SERVSIG, p. 293-297 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Open Access

Contemporary issues and critical challenges on innovation in services

O’Cass, A. & Wetzels, M., 1 Sep 2018, In : Journal of Product Innovation Management. 35, 5, p. 674-681 8 p.

Research output: Contribution to journalEditorial

4 Citations (Scopus)

Driving B2B brands through signaling sustainability practices

Siahtiri, V., Vesal, S. M. & O'Cass, A., 2018, Connect. Engage. Transform. ANZMAC 2018: Conference Proceedings. Conduit, J., Plewa, C. & Wilkie, D. (eds.). Australian and New Zealand Marketing Academy (ANZMAC), p. 616 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers

Casidy, R., Wymer, W. & O'Cass, A., 1 Jun 2018, In : Tourism Management. 66, p. 72-84 13 p.

Research output: Contribution to journalArticle

15 Citations (Scopus)

Senior citizens' perspective on the value offerings of third place via customer to customer (C-2-C) engagement

Meshram, K. & O'Cass, A., 2018, In : Journal of Services Marketing. 32, 2, p. 175-194 20 p.

Research output: Contribution to journalArticle

6 Citations (Scopus)
1 Citation (Scopus)
2017

Does problem solving creativity pay off in NPD

Getnet, H., O'Cass, A., Ahmadi, H. & Siahtiri, V., 2017, ANZMAC 2017: Marketing for Impact. Robinson, L., Brennan, L. & Reid, M. (eds.). Australian and New Zealand Marketing Academy (ANZMAC), p. 879 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

3 Citations (Scopus)

Improving business sustainability through innovation ambidexterity

Vesal, S. M., Siahtiri, V. & O'Cass, A., 2017, ANZMAC 2017: Marketing for Impact. Robinson, L., Brennan, L. & Reid, M. (eds.). Australian and New Zealand Marketing Academy (ANZMAC), p. 282 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Status consumption in emerging countries

Nabi, N., O'Cass, A. & Siahtiri, V., 2017, ANZMAC 2017: Marketing for Impact. Robinson, L., Brennan, L. & Reid, M. (eds.). Australian and New Zealand Marketing Academy (ANZMAC), p. 42 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

18 Citations (Scopus)
2016

Anatomy of entrepreneurial marketing

O'Cass, A. & Morrish, S., 2 Jan 2016, In : Journal of Strategic Marketing. 24, 1, p. 2-4 3 p.

Research output: Contribution to journalEditorial

11 Citations (Scopus)

Do professional service firms benefit from customer and supplier collaborations in competitive, turbulent environments?

Heirati, N., O'Cass, A., Schoefer, K. & Siahtiri, V., 1 May 2016, In : Industrial Marketing Management. 55, p. 50-58 9 p.

Research output: Contribution to journalArticle

39 Citations (Scopus)
15 Citations (Scopus)

The Performance Advantages for SMEs of Product Innovation and Marketing Resource-Capability Complementarity in Emerging Economies

Sok, P., O'Cass, A. & Miles, M. P., 1 Jul 2016, In : Journal of Small Business Management. 54, 3, p. 805-826 22 p.

Research output: Contribution to journalArticle

27 Citations (Scopus)

The role of entrepreneurial marketing in new technology ventures first product commercialisation

Ahmadi, H. & O'Cass, A., 2 Jan 2016, In : Journal of Strategic Marketing. 24, 1, p. 47-60 14 p.

Research output: Contribution to journalArticle

14 Citations (Scopus)

Why doesn't our branding pay off: optimising the effects of branding through innovation

Lee, W. J. T., O’Cass, A. & Sok, P., 2016, In : European Journal of Marketing. 50, 3-4, p. 509-529 21 p.

Research output: Contribution to journalArticle

10 Citations (Scopus)
2015
30 Citations (Scopus)
33 Citations (Scopus)

Assessing customers' perceived value of the online channel of multichannel retailers: A two country examination

Carlson, J., O'Cass, A. & Ahrholdt, D., 1 Nov 2015, In : Journal of Retailing and Consumer Services. 27, p. 90-102 13 p.

Research output: Contribution to journalArticle

55 Citations (Scopus)

Eliciting positive social change: marketing's capacity to drive prosocial behaviours

O’Cass, A. & Griffin, D., 3 Aug 2015, In : Marketing Intelligence and Planning. 33, 5, p. 826-843 18 p.

Research output: Contribution to journalArticle

2 Citations (Scopus)
35 Citations (Scopus)

Managing distal searches and its diminishing returns to service solution provision competence

Siahtiri, V., Heirati, N. & O'Cass, A., 2015, ANZMAC 2015 : innovation and growth strategies in marketing: conference proceedings. Sinha, A., Cadeaux, J. & Bucic, T. (eds.). Sydney: Australian and New Zealand Marketing Academy (ANZMAC), 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract

Marketing resource-capability complementarity and firm performance in B2B firms

O'Cass, A., Ngo, L. V. & Siahtiri, V., 2015, In : Journal of Business and Industrial Marketing. 30, 2, p. 194-207 14 p.

Research output: Contribution to journalArticle

21 Citations (Scopus)
9 Citations (Scopus)
2014

Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas

O'Cass, A., Heirati, N. & Ngo, L. V., Jul 2014, In : Industrial Marketing Management. 43, 5, p. 862-872 11 p.

Research output: Contribution to journalArticle

48 Citations (Scopus)

Are young adult Chinese status and fashion clothing brand conscious?

O’Cass, A. & Siahtiri, V., 8 Jul 2014, In : Journal of Fashion Marketing and Management. 18, 3, p. 284-300 17 p.

Research output: Contribution to journalArticle

25 Citations (Scopus)

Blood Donation: Comparing Individual Characteristics, Attitudes, and Feelings of Donors and Nondonors

Griffin, D., Grace, D. & O'Cass, A., 2014, In : Health Marketing Quarterly. 31, 3, p. 197-212 16 p.

Research output: Contribution to journalArticle

10 Citations (Scopus)
8 Citations (Scopus)

Product resource-capability complementarity, integration mechanisms, and first product advantage

Ahmadi, H., O'Cass, A. & Miles, M. P., 2014, In : Journal of Business Research. 67, 5, p. 704-709 6 p.

Research output: Contribution to journalArticle

16 Citations (Scopus)
47 Citations (Scopus)
2013

Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities

Sok, P., O'Cass, A. & Sok, K. M., Aug 2013, In : Australasian Marketing Journal. 21, 3, p. 161-167 7 p.

Research output: Contribution to journalArticle

62 Citations (Scopus)

Anatomy of service innovation: Introduction to the special issue

O'Cass, A., Song, M. & Yuan, L., Aug 2013, In : Journal of Business Research. 66, 8, p. 1060-1062 3 p.

Research output: Contribution to journalEditorial

24 Citations (Scopus)

Can Islam and status consumption live together in the house of fashion clothing?

O'Cass, A., Lee, W. J. & Siahtiri, V., 2013, In : Journal of Fashion Marketing and Management. 17, 4, p. 440-459 20 p.

Research output: Contribution to journalArticle

27 Citations (Scopus)
18 Citations (Scopus)

Exploring civic engagement through seniors' good citizenship behavior within clubs

Meshram, K. & O'Cass, A., 2013, In : Journal of Nonprofit and Public Sector Marketing. 25, 3, p. 256-283 28 p.

Research output: Contribution to journalArticle

4 Citations (Scopus)
61 Citations (Scopus)