Aron O'Cass

Professor

20002020

Research output per year

If you made any changes in Pure these will be visible here soon.

Research Outputs

Filter
Chapter
2005

Political campaign advertising: believe it or not

O'Cass, A., 2005, Current issues in political marketing. Wymer, Jr., W. W. & Lees-Marshment, J. (eds.). New York: Best Business Books, p. 205-221 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)

Political opinion leadership and electoral behavior

O'Cass, A. & Pecotich, A., 2005, Current issues in political marketing. Wymer, Jr., W. W. & Lees-Marshment, J. (eds.). New York: Best Business Books, p. 285-307 23 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)