Aron O'Cass

Professor

20002020

Research output per year

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Research Outputs

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Conference proceeding contribution
2019

Flow, mobile app usage situations, and user mindfulness

Valinatajbahnamiri, M., Siahtiri, V. & O'Cass, A., 2019, ANZMAC 2019 Winds of Change: Conference Proceedings. Richard, J. E. & Kadirov, D. (eds.). Wellington: Australian and New Zealand Marketing Academy (ANZMAC), p. 621-625 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Knowledge structures in service recovery: a bibliometric analysis

Saniee, A., O'Cass, A., Siahtiri, V. & Sharifi, S., 2019, ANZMAC 2019 Winds of Change: Conference Proceedings. Richard, J. E. & Kadirov, D. (eds.). Wellington: Australian and New Zealand Marketing Academy (ANZMAC), p. 1160-1163 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Uncovering the bright and dark sides of innovation on firm- and customer-related performance

Siahtiri, V., O'Cass, A. & Vesal, M., 2019, ANZMAC 2019 Winds of Change: Conference Proceedings. Richard, J. E. & Kadirov, D. (eds.). Wellington: Australian and New Zealand Marketing Academy (ANZMAC), p. 1254-1257 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

2018

A multilevel study of service brand building: Unpacking employee brand building behaviors

O'Cass, A. & Siahtiri, V., 2018, SERVSIG Conference Proceedings 2018: Opportunities for Services in a Challenging World. Paris: SERVSIG, p. 293-297 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Open Access

Driving B2B brands through signaling sustainability practices

Siahtiri, V., Vesal, S. M. & O'Cass, A., 2018, Connect. Engage. Transform. ANZMAC 2018: Conference Proceedings. Conduit, J., Plewa, C. & Wilkie, D. (eds.). Australian and New Zealand Marketing Academy (ANZMAC), p. 616 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

2017

Does problem solving creativity pay off in NPD

Getnet, H., O'Cass, A., Ahmadi, H. & Siahtiri, V., 2017, ANZMAC 2017: Marketing for Impact. Robinson, L., Brennan, L. & Reid, M. (eds.). Australian and New Zealand Marketing Academy (ANZMAC), p. 879 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Improving business sustainability through innovation ambidexterity

Vesal, S. M., Siahtiri, V. & O'Cass, A., 2017, ANZMAC 2017: Marketing for Impact. Robinson, L., Brennan, L. & Reid, M. (eds.). Australian and New Zealand Marketing Academy (ANZMAC), p. 282 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Status consumption in emerging countries

Nabi, N., O'Cass, A. & Siahtiri, V., 2017, ANZMAC 2017: Marketing for Impact. Robinson, L., Brennan, L. & Reid, M. (eds.). Australian and New Zealand Marketing Academy (ANZMAC), p. 42 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution