Aron O'Cass

Professor

20002020

Research output per year

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Research Outputs

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Conference abstract
2019

Can collaboration help base of the pyramid firms offer affordable products?

Siahtiri, V., O'Cass, A., Getnet, H. & Ahmadi, H., 2019, EMAC 2019 Proceedings. European Marketing Academy

Research output: Chapter in Book/Report/Conference proceedingConference abstract

2015

Managing distal searches and its diminishing returns to service solution provision competence

Siahtiri, V., Heirati, N. & O'Cass, A., 2015, ANZMAC 2015 : innovation and growth strategies in marketing: conference proceedings. Sinha, A., Cadeaux, J. & Bucic, T. (eds.). Sydney: Australian and New Zealand Marketing Academy (ANZMAC), 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract