Aron O'Cass

Professor

20002020

Research output per year

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Research Outputs

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Editorial
2019

Introduction to the special issue – Retailing and Consumer Services in Emerging Markets

O'Cass, A. & Carlson, J., 1 Jan 2019, In : Journal of Retailing and Consumer Services. 46, p. 130-132 3 p.

Research output: Contribution to journalEditorial

1 Citation (Scopus)

Special issue on critical issues in industrial and business-to-business services

O'Cass, A. & Wetzels, M., 1 Apr 2019, In : Industrial Marketing Management. 78, p. 1-5 5 p.

Research output: Contribution to journalEditorial

2018

Contemporary issues and critical challenges on innovation in services

O’Cass, A. & Wetzels, M., 1 Sep 2018, In : Journal of Product Innovation Management. 35, 5, p. 674-681 8 p.

Research output: Contribution to journalEditorial

4 Citations (Scopus)
2016

Anatomy of entrepreneurial marketing

O'Cass, A. & Morrish, S., 2 Jan 2016, In : Journal of Strategic Marketing. 24, 1, p. 2-4 3 p.

Research output: Contribution to journalEditorial

11 Citations (Scopus)
2013

Anatomy of service innovation: Introduction to the special issue

O'Cass, A., Song, M. & Yuan, L., Aug 2013, In : Journal of Business Research. 66, 8, p. 1060-1062 3 p.

Research output: Contribution to journalEditorial

24 Citations (Scopus)