Aron O'Cass

Professor

20002020

Research output per year

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Research Outputs

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Review article
2007

Market orientation versus innovative culture: Two routes to superior brand performance

O'Cass, A. & Ngo, L. V., 2007, In : European Journal of Marketing. 41, 7-8, p. 868-887 20 p.

Research output: Contribution to journalReview article

110 Citations (Scopus)
2006

Foreign wine consumption in Australia: The influence of consumer perceptions to foreign cultures on wine choice

Brown, U. & O'Cass, A., 15 Jun 2006, In : Journal of Food Products Marketing. 12, 2, p. 15-26 12 p.

Research output: Contribution to journalReview article

12 Citations (Scopus)
2003

Modelling the Effects of Firm-Specific and Environmental Characteristics on Export Marketing Performance

O'cass, A. & Julian, C., 2003, In : Journal of Global Marketing. 16, 3, p. 53-74 22 p.

Research output: Contribution to journalReview article

12 Citations (Scopus)