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Personal profile


Babak is a Professor of Business Analytics and Head of the Department of Actuarial Studies and Business Analytics at Macquarie Business School. He holds a PhD in Information Systems from UNSW Business School, with a multi-disciplinary background in business, statistical modeling, and computer science. Prior to academia, he used to work in IT and management consulting. His research is inspired by problems in practice and is rooted in behavioural and managerial theories. Babak's research examines the positive and negative aspects of business analytics, Artificial Intelligence and information systems at organisational and individual levels. In particular, he is interested in responsible AI and ethics and governance of data analytics models.

Babak has so far led or been part of about four million dollars in external funding through engagement with AMP Limited, the Commonwealth Bank of Australia, Cancer Council NSW, Asia Productivity Organization, Reserve Bank of Australia, The Whiddon Group, Suicide Prevention Australia, and other partners. He is the program leader of Responsible AI at Macquarie University's Centre for Applied AI. On the teaching front, his approach is driven by problems in the industry and society. In 2019, he won UTS Learning & Teaching Citation and in 2010 he received Macquarie University's Faculty of Business teaching award.

Babak is an Associate Editor of Electronic Markets,and Communication of AIS an editorial board member of Journal of Theoretical and Applied Electronic Commerce Research, and a section editor in Australasian Journal of IS. He is also guest co-editor of a 2021 special issue on Designing and Managing Human-AI Interactions in Information Systems Frontiers, a guest editor of a 2022 special issue on Explainable and Responsible Artificial Intelligence in Electronic Markets, and a co-chair of the Australasian Conference in Information Systems in 2021. He is a full member of Australian Computer Society (MACS).

Babak has published over 85 publications, with many of which in A/A* journals such as Decision Support System, Information & Management, Journal of the Association for Information Science and Technology, Internet Research, Journal of the American Medical Informatics, Information Systems Frontiers, and Information Technology & People. In 2020, he co-authored a paper on gender bias in AI, which was awarded Natalie F Hardwicke prize from Australasian Conference in Information Systems.

He is available for media commentary, actively engages with media outlets about his research in social media and health informatics, and has written for The Conversation, and been interviewed by ABC News 24, 2Ser FM, and Macquarie's The Lighthouse

Supervision: Babak has so far supervised several HDR students to completion. He is available to supervise research students in the following areas:

  • AI governance
  • Responsible Analytics and AI
  • Managing Business Analytics, People & Organization
  • Social Media Analytics
  • Ethics of Analytics & AI



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