Projects per year
Personal profile
Biography
Chavalin Svetanant (チャワーリン・サウェッタナン・ชวาลิน เศวตนันทน์) is a Senior Lecturer in the School of International Studies at Macquarie University, where she serves as the Director of the Macquarie Japanese Studies Centre (MJS Centre). She is also a member of the Lifespan Health and Wellbeing Research Centre and the founder and coordinator of the Culturally and Linguistically Diverse (CALD) Scholar Network within the Faculty of Arts, an initiative dedicated to mentorship, advocacy, and visibility for CALD academic staff and HDR students.
A linguist by training, Chavalin received her MA and PhD in Japanese linguistics from Kyoto University. Her research investigates the complex negotiations of cultural identity and social relationships through language. Utilising interpersonal pragmatics, multimodal discourse analysis, and corpus linguistics, she examines diverse communicative forms, including political speech, advertising, and digital media, to uncover the underlying mechanics of social interaction.
Chavalin’s academic perspective and service leadership are deeply informed by her multicultural lived experience. Raised in Thailand and trained in Japan before moving to Australia two decades ago, she applies this multicultural trajectory as a foundational lens for her linguistic and cultural critiques. Her work frequently explores the intersections of language, power, and emotion, deconstructing how socio-cultural ideologies are reflected and reshaped in contemporary discourse.
Prior to joining Macquarie University in 2008, Chavalin was an Assistant Professor in the Department of Eastern Languages at Chulalongkorn University, Bangkok, and a visiting research scholar at the International Research Centre for Japanese Studies (Nichibunken) in Kyoto. She has published extensively in international journals on topics ranging from semiotics and appraisal systems to cross-cultural emotional engagement, with her research widely recognised for its scholarly and cross-disciplinary impact.
Research interests
- Cross-cultural Media and Communication Studies
- Multimodal Discourse Analysis
- Human-AI Interaction
- Japanese/Thai Linguistics (Corpus Linguistics, Semantics, Pragmatics, Discourse Analysis)
- Japanese Language Education (Japanese as a Foreign Language, Cooperative Learning, e-Learning, Kanji Learning)
Research student supervision
Areas of HDR Supervision:
Open for postgraduate supervision on topics related to research interests including but not limited to Cross-cultural Media and Communication Studies, Multimodal Discourse Analysis, Human-AI Discourse, Social Semiotics, and Japanese Language Education.
Principal Supervisor PHD Thesis
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Jiayang (Ken) Hu, "Chinese as Spatial Repertoire: Everyday Interaction Navigated by Semiotic Landscapes in Suburban Sydney" (ongoing)
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Hideki Sumiyoshi, "The effect of shadowing practice: The case study of Japanese language learners in an Australian university" (Awarded, 2018)
- Simon Paxton, "Tackling the kanji hurdle: An investigation of kanji order and its role in facilitating the kanji learning process" (Awarded, 2016)
Associate Supervisor PHD Thesis
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Lyndell Nagashima, "Intercultural competence development of university students in Japan" (Ongoing)
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Vu (Tung) Tien Tung, "Conceptual metaphors in the U.S. online newspapers at the time of the United States 2020 presidential election" (Awarded, 2026)
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Nicole Mutlow, "Exploring language attitudes in a German-English bilingual school in Australia: A case study with a mixed methods approach" (Awarded, 2021)
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Sung-Ae Lee, "Constructions of Korean identity in fiction and film after the Korean war" (Awarded, 2016)
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Damien Liu-Brennan, "Edo no hanabi: the Japanese observance of 'fire-flowers' and the birth of a unique seasonal fireworks culture' (Awarded, 2013)
Principal Supervisor MRes Thesis
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Jiayang (Ken) Hu, "Decoding “Chinatowns” in Sydney: A comparative study of how Chinese characters create space" (Awarded with High Distinction, 2023)
- Hideki Sumiyoshi, "The effect of shadowing practice: A case study of Japanese language learners in an Australian University" (Awarded with High Distinction, 2014)
Teaching
- JPNS2010 Japanese Studies 3
- JPNS2020 Japanese Studies 4
- INTS1002 Unlearning Culture: Myths, People, and Change
- INTS2002 Strategic Communication and Cultural Narratives
- INTS2001 Language in Use
- ARTS1000 Humanities and the World
Fingerprint
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Collaborations and top research areas from the last five years
Projects
- 4 Finished
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UNDER EMBARGO - Comparative assessment of the pandemic responses in Australia and Thailand
Svetanant, C. (Primary Chief Investigator), Sangkhamanee, J. (Chief Investigator), Lasuka, P. (Chief Investigator), Nogsuan Sawasdee, S. (Chief Investigator) & Nethipo, V. (Chief Investigator)
1/11/20 → 1/11/22
Project: Research
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Multilingualism Research Centre
Benson, P. (Primary Chief Investigator), Barnes, S. (Chief Investigator), Blythe, J. (Chief Investigator), Burridge, A. (Primary Chief Investigator), Chang, M. (Chief Investigator), Chappell, P. (Chief Investigator), Chik, A. (Chief Investigator), Chu, H. E. (Chief Investigator), Djonov, E. (Chief Investigator), Evans, T. (Primary Chief Investigator), Falloon, G. (Chief Investigator), Forrest, J. (Chief Investigator), Garde, U. (Primary Chief Investigator), Gorfinkel, L. (Chief Investigator), Guo, S. (Chief Investigator), Hanley, J. (Primary Chief Investigator), Keith, S. (Chief Investigator), Kruger, J.-L. (Primary Chief Investigator), Kim, J.-H. (Chief Investigator), Li, P. (Chief Investigator), Moloney, R. (Chief Investigator), Murray, J. (Primary Chief Investigator), Ollerhead, S. (Chief Investigator), Orlando, M. (Primary Chief Investigator), Parr, N. (Chief Investigator), Roger, P. (Chief Investigator), Xu Rattanasone, N. (Primary Chief Investigator), Svetanant, C. (Primary Chief Investigator) & Yates, L. (Chief Investigator)
1/07/19 → 30/06/22
Project: Research
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International Uses of Persuasive Discourse: A multimodal analysis of insurance TV commercials in Australia, Japan, and Thailand
Svetanant, C. (Primary Chief Investigator)
1/01/17 → 30/06/17
Project: Research
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Emotions Across Cultures: Ethnographic Studies of "Emotion Words" in Ryukyuan in Comparison to Standard Japanese, and Thai Lexicon
Svetanant, C. (Primary Chief Investigator)
14/10/09 → 31/12/10
Project: Research
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Multimodal engagement strategy focusing on a multi-layered voice concept: theory of persuasion in Japanese insurance TV commercials
Svetanant, C. & Okuizumi, K., Feb 2026, In: Visual Communication. 25, 1, p. 184-219 36 p.Research output: Contribution to journal › Article › peer-review
6 Link opens in a new tab Citations (Scopus) -
Challenging digital authoritarianism: Milk Tea Alliance and transnational solidarity
Huang, R. L. & Svetanant, C., 2023, Activism and authoritarian governance in Asia. Barrow, A. & Fuller, S. (eds.). London ; New York: Routledge, Taylor and Francis Group, p. 130-142 13 p. (Politics in Asia).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
15 Link opens in a new tab Citations (Scopus) -
Mobilizing idol celebrity in queer affective advertising: exploring the impacts of 'Boys Love' media and fandom in Thailand
Baudinette, T. & Svetanant, C., 2023, In: South East Asia Research. 31, 4, p. 417-434 18 p.Research output: Contribution to journal › Article › peer-review
6 Link opens in a new tab Citations (Scopus) -
Australia-Thai Pandemic Responses Project: collection of articles (Report No. AAC2020231)
Svetanant, C., Nethipo, V., Nogsuan Sawasdee, S., Sangkhamanee, J. & Lasuka, P., 2022, Sydney, NSW: Australian Department of Foreign Affairs and Trade. 96 p.Research output: Book/Report › Commissioned report › peer-review
Open Access -
Emotional engagement in Thai and Japanese insurance advertising: corpus-based keyword analysis
Svetanant, C., Ballsun-Stanton, B. & Rutherford, A. T., Apr 2022, In: Corpora. 17, 1, p. 69-96 28 p.Research output: Contribution to journal › Article › peer-review
7 Link opens in a new tab Citations (Scopus)
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Indigenous language maintenance and revitalisation as a language learning framework for foreign language learners
Yunusova, S. (Speaker), Svetanant, C. (Speaker) & Hanley, J. (Speaker)
Nov 2023Activity: Talk or presentation › Presentation
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Selling Insurance across the Asia-Pacific: Cross-Cultural Communication in Advertising
Svetanant, C. (Speaker)
8 Jul 2022Activity: Talk or presentation › Presentation
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Australia-Thailand COVID-19 Pandemic Response in Comparative Perspective
Svetanant, C. (Speaker)
10 Jun 2022Activity: Talk or presentation › Presentation
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Multilingual challenges: Building bridges between classrooms and communities
Koromvokis, P. (Speaker), Svetanant, C. (Speaker), Binder, S. (Speaker) & Novak Milic, J. (Speaker)
25 Mar 2022Activity: Talk or presentation › Invited talk
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Teaching Community Language with a Difference: Do we shake hands, bow or hug?: Intercultural communication in the classroom
Svetanant, C. (Speaker) & Novak Milic, J. (Speaker)
7 Nov 2022Activity: Talk or presentation › Presentation
Press/Media
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Why this community is asking how a 14-year-old had access to a gun after deadly mall rampage
5/10/23
1 Media contribution
Press/Media: Expert Comment
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Radio Interview in Thai: Insights from the Thai community in Australia on the Paragon shooting case
5/10/23
1 Media contribution
Press/Media: Expert Comment
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SBS Thai Radio Interview (Celebrating Harmony Week 2023)
20/03/23
1 Media contribution
Press/Media: Expert Comment
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10 questions with… Chavalin Svetanant (Celebrating Harmony Week 2023)
20/03/23
1 item of Media coverage
Press/Media: Public Engagement Activities
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Comparative Assessment of the Pandemic Responses in Australia and Thailand
19/09/21 → 15/12/22
2 Media contributions
Press/Media: Public Engagement Activities
Impacts
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A multicultural Australia is a multilingual Australia.
Chik, A. (Participant), Xu Rattanasone, N. (Participant), Hanley, J. (Participant), Orlando, M. (Participant), Kruger, J.-L. (Participant), Ollerhead, S. (Participant) & Svetanant, C. (Participant)
Impact: Policy impacts