20032020

Research output per year

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Personal profile

Biography

Chris Baumann is an Associate Professor at Macquarie University, Sydney, and Visiting Professor at Seoul National University (SNU) in Korea. His research is on the 3 C: Competitiveness, Confucianism and Customer loyalty. He has been awarded for his research and teaching, including from the Australian government for enthusiastic approach to education. Baumann introduced ground-breaking concepts: Competitive Productivity (CP), Latecomer Brand, Premium Generic Brand (PGB), Brand Health Index (BHI) and the 'country of origin of service staff (COSS)' effect. He also introduced the ReVaMB model, and his work has been cited hundreds of times. Baumann has a long-standing relationship with Simon Fraser University (SFU), Canada, as MBA Alumni and research collaborator.

He has been appointed as a Visiting Professor at Seoul National University (SNU) in South Korea and at Aarhus University in Denmark, and Chris also teaches Macquarie students in Hong Kong. He has a long-standing relationship with SFU as an MBA Alumni, Alumni Representative and as a research collaborator.

Prior to academia, Chris worked several years in the Swiss banking industry.

Research interests

  • customer loyalty,
  • competitiveness in education and society,
  • ethnic marketing, and
  • East Asia (China and Korea).

External positions

Visiting Professor, Seoul National University

2010 → …

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Projects

Research Outputs

  • 1 Citation (Scopus)

    Confucianism, discipline, and competitiveness

    Baumann, C., Winzar, H. & Viengkham, D., 2020, New York: Routledge, Taylor and Francis Group. 257 p. (Routledge Studies in International Business and the World Economy)

    Research output: Book/ReportBook

  • Consumer preferences for gender typicality in front-line services staff in the United States vis-à-vis South Korea: an experimental approach

    Timming, A., Baumann, C. & Gollan, P., 18 Aug 2020, In : European Journal of Marketing. 54, 8, p. 1839-1864 26 p.

    Research output: Contribution to journalArticle

  • Developing sustainability discourse skills for business

    Hoadley, S. & Baumann, C., 2020, Industry and higher education: case studies for sustainable futures. Wood, L., Tan, L. P., Breyer, Y. A. & Hawse, S. (eds.). Singapore: Springer, p. 291-314 24 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • F.I.R.S.T: principles of discipline for 21st century skills

    Krskova, H., Wood, L. N., Breyer, Y. A. & Baumann, C., 2020, Industry and higher education: case studies for sustainable futures. Wood, L., Tan, L. P., Breyer, Y. A. & Hawse, S. (eds.). Singapore: Springer, p. 265-289 25 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • Prizes

    Best Interdisciplinary Paper

    Chris Baumann (Recipient), 2008

    Prize: Honorary award

    Best Paper Award

    Chris Baumann (Recipient), 2009

    Prize

    Activities

    • 3 Invited talk
    • 1 Oral presentation

    Press / Media

    Taking performance cues from East Asian markets

    Chris Baumann

    1/10/19

    1 Media contribution

    Press/Media: Expert Comment

    Rebranding: smart move or waste of money?

    Chris Baumann & Hume Winzar

    1/11/17

    1 Media contribution

    Press/Media: Expert Comment

    Hiroshima launches origami against nuclear missiles

    Chris Baumann

    11/10/17

    1 Media contribution

    Press/Media: Other

    East Asia emerges as role model for education

    Chris Baumann

    16/08/17

    1 Media contribution

    Press/Media: Expert Comment

    Impacts