Projects per year
Personal profile
Biography
Chris Baumann is a Professor at Macquarie University, Sydney, Australia. His research introduced brand competitiveness, competitive productivity, and the necro-branding of Elvis Presley. Baumann is a co-author of “The Psychology Behind Design: A Marketing Perspective” Springer book and a Routledge book on Competitiveness. He has published in journals such as the Journal of Business Research, Journal of Services Marketing, Journal of Brand Management, European Journal of Marketing, Journal of Retailing and Consumer Services and Celebrity Studies, among others. Chris has won outstanding paper, reviewer, and teaching awards and serves on the review board of FT50 and other top-ranked journals.
Research interests
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External positions
Visiting Professor, Seoul National University
2010 → …
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Australia Indonesia Entrepreneurship Program: improving bilateral relations through young leaders
Taylor, M., Baumann, C. & Hamin, H.
26/07/18 → …
Project: Research
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Web-based Analytical Platform for China Datasets
Guo, F., Cheng, Z., Wang, Y., Jackson, R., Huang, Y., Baumann, C., Jepsen, D., Ren, M., Lu, C. Y., Meng, J., Tang, Y., Wang, B., Mukhopadhaya, P., Nahm, D. & Blazey, T.
1/01/16 → 31/12/16
Project: Research
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Investigating the impact of precarious employment and contracting chains on aviation safety, security and occupational health and safety
Taksa, L., Barnes, A., Baumann, C., Anderson, P. & Zetler, J.
17/01/11 → 31/03/13
Project: Research
Research Outputs
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How “smart” should smart products look? Exploring boundary conditions of the Most-Advanced-Yet-Acceptable (MAYA) principle
Akiike, A., Katsumata, S., Yoshioka-Kobayashi, T. & Baumann, C., Feb 2025, In: Journal of Business Research. 189, p. 1-14 14 p., 115108.Research output: Contribution to journal › Article › peer-review
Open AccessFile5 Downloads (Pure) -
A new scale for brand competitiveness
Wangmo, G., Piehler, R. & Baumann, C., Feb 2024, 2024 AMA Winter Academic Conference Proceedings: Unlocking Our Potential. Cross, S. & Saboo, A. (eds.). Chicago: American Marketing Association, Vol. 35. p. 771-774 4 p.Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review
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Customer-based brand competitiveness (CBBC) scale: advancing the relative perspective
Wangmo, G., Piehler, R. & Baumann, C., 4 Dec 2024, (E-pub ahead of print) In: Journal of Product & Brand Management. 18 p.Research output: Contribution to journal › Article › peer-review
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Join us for a greener future: Understanding the role of message framing in CER communication
Cai, M., Zheng, C., Zhang, L. & Baumann, C., Nov 2024, In: Journal of Retailing and Consumer Services. 81, p. 1-9 9 p., 103963.Research output: Contribution to journal › Article › peer-review
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Necro-branding: Elvis Presley as a necro-celebrity
Baumann, C., Knowles, J., Timming, A. R., Price, D. P., Dahana, W. D. & Shen, Y., 2 Sept 2024, (E-pub ahead of print) In: Celebrity Studies.Research output: Contribution to journal › Article › peer-review
Open Access
Prizes
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Best Paper in Track Award – Marketing Strategy, Branding and Brand Management
Wangmo, Gaki (Recipient), Piehler, Rico (Recipient) & Baumann, Chris (Recipient), 2023
Prize
File
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Journal of Retailing and Consumer Services (Journal)
Chris Baumann (Guest editor), Wujin Chu (Guest editor), Hume Winzar (Guest editor), Wirawan Dony Dahana (Guest editor) & Rico Piehler (Guest editor)
Aug 2021 → 2024Activity: Peer-review and editorial of research outputs › Editorial work
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Corporate Social Responsibility (CSR) in the financial services industry: are there country differences in CSR's contribution to brand value?
Petra Bouvain (Speaker), Christoph Baumann (Speaker) & Erik Lundmark (Speaker)
22 Nov 2013Activity: Talk or presentation › Presentation
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Modelling Loyalty in Retail Banking Using Formative and Reflective Approaches
Chris Baumann (Speaker)
2009Activity: Talk or presentation › Invited talk
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The effectiveness of customer loyalty programs: An empirical analysis of the grocery FMCG sector
Chris Baumann (Speaker)
2008Activity: Talk or presentation › Invited talk
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English language proficiency and academic achievement in postgraduate business education
Chris Baumann (Speaker)
2008Activity: Talk or presentation › Invited talk
Press/Media
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The Psychology Behind Design A Marketing Perspective
28/08/24 → 15/12/24
3 Media contributions
Press/Media: Research
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Necro-branding: Elvis Presley as a necro-celebrity
30/10/24 → 12/12/24
7 Media contributions
Press/Media: Research
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Dispirited Australia after losing the trust of a nation can the Qantas brand bounce back
30/07/22
1 Media contribution
Press/Media: Expert Comment
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Taking performance cues from East Asian markets
1/10/19
1 Media contribution
Press/Media: Expert Comment