Cynthia Webster

Associate Professor

19982018
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Co-branding Business & Economics
Professional associations Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2008 2017

Research Output 1998 2018

Industry
Government
Small to medium-sized enterprises
Innovativeness
Competitiveness

Longitudinal analysis of online consumer disengagement patterns in times of crisis

Dhaoui, C., Webster, C. & Tan, L., 2017.

Research output: Contribution to conferenceAbstractResearchpeer-review

Pre and post-entry resource needs for international entrepreneurs: the role of government and industry networks

Chang, F. Y. M., Jack, R. & Webster, C. M., Mar 2017, In : Journal of Management and Organization. 23, 2, p. 186-205 19 p.

Research output: Contribution to journalArticleResearchpeer-review

Resources
Entrepreneurs
Network industries
Role of government
International markets

Social capital and consumer value co-created within an online health community

Stewart Loane, S. & Webster, C. M., 2017, In : Journal of Nonprofit and Public Sector Marketing. 29, 3, p. 317-345 29 p.

Research output: Contribution to journalArticleResearchpeer-review

Consumer value
Social capital
Community health
Online communities
Health

Social media sentiment analysis: lexicon versus machine learning

Dhaoui, C., Webster, C. & Tan, L., 2017, In : Journal of Consumer Marketing. 34, 6, p. 480-488 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Machine learning
Social media
Sentiment analysis
Sentiment
Marketers