Projects per year
Personal profile
Biography
Professor Cynthia Webster is Head of Department for Marketing at Macquarie Business School, Macquarie University, Sydney, Australia. She holds a PhD in in Social Science specialising in Social Network Analysis from the University of California, Irvine, USA. Her current research interests focus on: health networks, social media communication, branding, entrepreneurship, and consumer value. She has published articles in such journals as International Journal of Research in Marketing, Journal of Business Research, Journal of Small Business Management, European Journal of Marketing, Social Networks, Psychology & Marketing, Industrial Marketing Management, and the Journal of Macromarketing. She is an Associate Editor of Journal of Consumer Behaviour, on the Editorial Review Board for the Journal of Advertising and is a regular reviewer for top marketing journals.
Over the past 20 years Cynthia has educated and trained researchers in social network analysis by conducting workshops in Australia and overseas. She has given lectures and consulted to industry, government agencies and universities, such as: Department of Community Health Sciences, University of Calgary; WHO Collaborating Centre for Obesity Prevention, Deakin University; SAX Institute; NSW Health Promotion Research and Evaluation Network; and Primary and Preventative Health, Western District Health Service, VIC, Building Healthy Communities RFA, La Trobe University, Collaboration for Evidence and Research in Public Health (CERIPH), Curtin University.
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Collaborations and top research areas from the last five years
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Improving the Drinking Culture in Australia
D'Alessandro, S., Webster, C., Carter, L., Holmes, K., Dobia, B. & Curry, C.
11/05/18 → …
Project: Research
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Resilience and Mental Health in Mining Pilot Long Application
Mitchell, R., Bankins, S., Carter, L., Garcia, P., Gu, J., Jepsen, D., Lin, N., Thornthwaite, L., Tolentino, L., Trau, R., Webster, C., Wilden, R., Boyle, B. & McNeil, K.
1/03/23 → 28/02/25
Project: Research
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Alcohol in MIning
Carter, L., Webster, C., Lin, N., Snell, L., Mitchell, R., Jepsen, D., Garcia, P., Tolentino, L., Trau, R., Gu, J. & McNeil, K.
30/06/22 → 30/06/24
Project: Research
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Communication and Cognitive Retention
Webster, C., Carter, L., Mitchell, R., Jepsen, D., Garcia, P., Trau, R., Gu, J., McNeil, K. & Snell, L.
30/06/22 → 30/04/24
Project: Research
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Research Outputs
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Entrepreneurs’ network bricolage: Reconfiguring social ties for resource creation
Chang, F. Y. M., Webster, C. M., Alam, M. A. & Chirico, F., Dec 2024, In: Journal of Business Research. 185, p. 1-15 15 p., 114931.Research output: Contribution to journal › Article › peer-review
Open AccessFile3 Citations (Scopus)44 Downloads (Pure) -
Binge drinking: A review and research agenda
D'Alessandro, S., Carter, L. & Webster, C., 1 Jan 2023, In: Journal of Consumer Behaviour. 22, 1, p. 177-198 22 p.Research output: Contribution to journal › Review article › peer-review
Open AccessFile13 Citations (Scopus)207 Downloads (Pure) -
Regulatory-focused social media engagement for health messages
Siuki, H. & Webster, C., 2023, ANZMAC 2023: Marketing for Good: Conference Proceedings. Thyne, M. & Biggemann, S. (eds.). Otago, NZ: ANZMAC, p. 548 1 p.Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review
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Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation
Dhaoui, C. & Webster, C. M., Mar 2021, In: International Journal of Research in Marketing. 38, 1, p. 155-175 21 p.Research output: Contribution to journal › Article › peer-review
92 Citations (Scopus) -
Exploring brand purpose dimensions for non-profit organizations
Mirzaei, A., Webster, C. M. & Siuki, H., Mar 2021, In: Journal of Brand Management. 28, 2, p. 186-198 13 p.Research output: Contribution to journal › Article › peer-review
23 Citations (Scopus)
Activities
- 3 Presentation
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Entrepreneurs’ resource creation through network bricolage
Frances Chang (Speaker) & Cynthia Webster (Speaker)
6 Feb 2019Activity: Talk or presentation › Presentation
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Examining entrepreneurial network processes and structure for internationalization: The role of pre-existing and multiplex ties
Cynthia Webster (Speaker) & Frances Chang (Speaker)
15 Feb 2017 → 17 Feb 2017Activity: Talk or presentation › Presentation
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Emotional dynamics in the era of digital social media
Chedia Dhaoui (Speaker), Cynthia Webster (Speaker) & Lay Peng Tan (Speaker)
21 May 2016 → 23 May 2016Activity: Talk or presentation › Presentation
Impacts
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Resilience and Mental Health in Mining
Rebecca Mitchell (Participant), Jun Gu (Participant), Patrick Garcia (Participant), Cynthia Webster (Participant), Leanne Carter (Participant), Laramie Tolentino (Participant), Ralf Wilden (Participant), Nidthida Lin (Participant), Denise Jepsen (Participant), Louise Thornthwaite (Participant), Karen McNeil (Participant), Candy Ying Lu (Participant), Raymond Trau (Participant), Sharif Burra (End user), Rae O'Brien (End user) & Sarah Bankins (Participant)
Impact: Organisation impacts, Health impacts