Projects per year
Personal profile
Biography
Cynthia Webster is an Associate Professor of Marketing, Faculty of Business and Economics, Macquarie University, Sydney, Australia. Currently, she is the Department of Marketing’s Bachelor of Commerce Marketing Major Coordinator. Prior to this role she held the position of Associate Dean Higher Degree Research for the Faculty of Business and Economics.
She holds a PhD in in Social Science specialising in Social Network Analysis from the University of California, Irvine, USA. Her current research interests focus on: consumer value, well-being and engagement; social network analysis and exchange; relationship marketing within membership associations; social marketing and entrepreneurship. She has published articles in such journals as Journal of Business Research, Journal of Small Business Management, European Journal of Marketing, Social Networks, Psychology & Marketing, Industrial Marketing Management, and the Journal of Macromarketing. She is an Associate Editor of Journal of Consumer Behaviour and is a regular reviewer for top marketing journals.
Over the past 20 years Cynthia has educated and trained researchers in social network analysis by conducting workshops in Australia and overseas. She has given lectures and consulted to industry, government agencies and universities, such as: Department of Community Health Sciences, University of Calgary; WHO Collaborating Centre for Obesity Prevention, Deakin University; SAX Institute; NSW Health Promotion Research and Evaluation Network; and Primary and Preventative Health, Western District Health Service, VIC, Building Healthy Communities RFA, La Trobe University, Collaboration for Evidence and Research in Public Health (CERIPH), Curtin University.
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Projects
Resilience and Mental Health in Mining
Mitchell, R., Garcia, P., Webster, C., Wilden, R., Thornthwaite, L., Snell, L., Maley, J., Lin, N., Bankins, S., Tolentino, L., Carter, L., Jepsen, D., Branicki, L., Breyer, Y., Meney, B. & Boyle, B.
27/03/20 → 1/02/22
Project: Research
Incentivising better health decisions through consumer engagement
15/07/16 → 14/01/17
Project: Research
Incentivizing Behavioural and Attitudinal Loyalty in Membership Associations
Webster, C. & MacKenzie, R.
12/12/14 → 11/12/15
Project: Research
Research Outputs
Effects of network bricolage on entrepreneurs’ resource creation
Chang, F. & Webster, C. M., 2019, Academy of Management Proceedings. Academy of Management, Vol. 2019.Research output: Chapter in Book/Report/Conference proceeding › Conference abstract
Influence of innovativeness, environmental competitiveness and government, industry and professional networks on SME export likelihood
Chang, F. Y. M. & Webster, C. M., Oct 2019, In : Journal of Small Business Management. 57, 4, p. 1304-1327 24 p.Research output: Contribution to journal › Article
3
Citations
(Scopus)
Longitudinal analysis of online consumer disengagement patterns in times of crisis
Dhaoui, C., Webster, C. & Tan, L., 2017.Research output: Contribution to conference › Abstract
Pre and post-entry resource needs for international entrepreneurs: the role of government and industry networks
Chang, F. Y. M., Jack, R. & Webster, C. M., Mar 2017, In : Journal of Management and Organization. 23, 2, p. 186-205 20 p.Research output: Contribution to journal › Article
4
Citations
(Scopus)
Social capital and consumer value co-created within an online health community
Stewart Loane, S. & Webster, C. M., 2017, In : Journal of Nonprofit and Public Sector Marketing. 29, 3, p. 317-345 29 p.Research output: Contribution to journal › Article
4
Citations
(Scopus)
Activities
- 2 Oral presentation
Entrepreneurs’ resource creation through network bricolage
Frances Chang (Speaker), Cynthia Webster (Speaker)6 Feb 2019
Activity: Talk or presentation › Oral presentation
Examining entrepreneurial network processes and structure for internationalization: The role of pre-existing and multiplex ties
Cynthia Webster (Speaker), Frances Chang (Speaker)15 Feb 2017 → 17 Feb 2017
Activity: Talk or presentation › Oral presentation