Cynthia Webster

Associate Professor

19982018
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Business & Economics

Celebrity
Entrepreneurs
Consumer value
Resources
Authenticity
Industry
Co-branding
Professional associations
Purchase intention
Business networks
Diamond
Innovation
Endorsements
Clubs
Reward
Community health
Cartel
Brand association
Network dynamics
Factors
Seller
Wine
Pleasure
Marketing
Relationship quality
Cartels
Government
Advocacy
Participation
Network analysis
Health
Emotion
Exchange relationships
Intrinsic motivation
Network industries
Autonomy
Intrinsic
Art
Internationalization
Well-being
International new ventures
Celebrity endorsement
Brand value
Managers
Expertise
Conceptual model
Competency
Design methodology
Creative industries
Sentiment analysis