Cynthia Webster

Associate Professor

19982018
If you made any changes in Pure these will be visible here soon.

Research Outputs 1998 2018

2018
Industry
Government
Small to medium-sized enterprises
Innovativeness
Competitiveness
2017

Longitudinal analysis of online consumer disengagement patterns in times of crisis

Dhaoui, C., Webster, C. & Tan, L., 2017.

Research output: Contribution to conferenceAbstractResearchpeer-review

Pre and post-entry resource needs for international entrepreneurs: the role of government and industry networks

Chang, F. Y. M., Jack, R. & Webster, C. M., Mar 2017, In : Journal of Management and Organization. 23, 2, p. 186-205 20 p.

Research output: Contribution to journalArticleResearchpeer-review

Resources
Entrepreneurs
Network industries
Role of government
International markets

Social capital and consumer value co-created within an online health community

Stewart Loane, S. & Webster, C. M., 2017, In : Journal of Nonprofit and Public Sector Marketing. 29, 3, p. 317-345 29 p.

Research output: Contribution to journalArticleResearchpeer-review

Consumer value
Social capital
Community health
Online communities
Health

Social media sentiment analysis: lexicon versus machine learning

Dhaoui, C., Webster, C. & Tan, L., 2017, In : Journal of Consumer Marketing. 34, 6, p. 480-488 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Machine learning
Social media
Sentiment analysis
Sentiment
Marketers
2016

Being True to Oneself: Investigating Celebrity Brand Authenticity

Ilicic, J. & Webster, C. M., 1 Jun 2016, In : Psychology and Marketing. 33, 6, p. 410-420 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Ego
Psychology
Equipment and Supplies
Celebrity
Authenticity

How exporting can boost SME earnings by 65%

Chang, F. & Webster, C., 29 Jun 2016, mybusiness.

Research output: Contribution to Newspaper/Magazine/WebsiteArticleResearch

Growth strategy
Resources
Small and medium-sized enterprises
Exporting
Owners

How exporting can boost SME earnings by 65%

Chang, Y. M. & Webster, C., 9 Jul 2016, Dynamic Export.

Research output: Contribution to Newspaper/Magazine/WebsiteWebsite contributionResearch

Why Create Value for Others? An Exploration of Social Entrepreneurial Motives

Ruskin, J., Seymour, R. G. & Webster, C. M., 1 Oct 2016, In : Journal of Small Business Management. 54, 4, p. 1015-1037 23 p.

Research output: Contribution to journalArticleResearchpeer-review

Entrepreneurs
Social justice
Empathy
Altruism
Emotion
2015

Consumer values of corporate and celebrity brand associations

Ilicic, J. & Webster, C. M., 13 Apr 2015, In : Qualitative Market Research. 18, 2, p. 164-187 24 p.

Research output: Contribution to journalArticleResearchpeer-review

Celebrity
Consumer value
Brand association
Corporate brand
Authenticity

Identifying Consumer Value Co-created through Social Support within Online Health Communities

Stewart Loane, S., Webster, C. M. & D’Alessandro, S., 10 Sep 2015, In : Journal of Macromarketing. 35, 3, p. 353-367 15 p.

Research output: Contribution to journalArticleResearchpeer-review

Community health
Social support
Consumer value
Health
Health information

Replication of a whole school ethos-changing intervention: different context, similar effects, additional insights

Hawe, P., Bond, L., Ghali, L. M., Perry, R., Davison, C. M., Casey, D. M., Butler, H., Webster, C. M. & Scholz, B., 2015, In : BMC Public Health. 15, p. 1-14 14 p., 265.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
File
Risk-Taking
Unsafe Sex
Health
Students
Drinking

The impact of external forces on cartel network dynamics: Direct research in the diamond industry

Gupta, S., Polonsky, M., Woodside, A. & Webster, C. M., 1 Jan 2015, The Global Diamond Industry: economics and development volume I. Grynberg, R. & Mbayi, L. (eds.). Houndmills, Basingstoke: Palgrave Macmillan, p. 48-70 23 p.

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

cartel
industry
bargaining power
market
research approach
2014

Beyond prosocial and altruistic: identifying other-oriented motives of social entrepreneurs

Ruskin, J., Webster, C. M. & Lundmark, E., 2014, Australian Centre for Entrepreneurship Research Exchange conference proceedings 2014. Davidsson, P. (ed.). Brisbane, Queensland: Queensland University of Technology, p. 910-926 17 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Entrepreneurs
Social justice
Altruism
Empirical evidence
Venture

Consumer-to-consumer value within social networks

Stewart Loane, S. & Webster, C. M., 2014, In : The Marketing review. 14, 4, p. 447-462 16 p.

Research output: Contribution to journalArticleResearchpeer-review

Social networks
Consumer value
Marketing
Social networking
Perceived value

Eclipsing: When Celebrities Overshadow the Brand

Ilicic, J. & Webster, C. M., 1 Nov 2014, In : Psychology and Marketing. 31, 11, p. 1040-1050 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Psychology
Celebrity
Recognition (Psychology)
Brand attitude
Mismatch

Identifying the competition as desire

Webster, C. M., Carter, L. & Buchanan, J., 2014, p. 1-5. 5 p.

Research output: Contribution to conferenceAbstractResearch

Investigating consumer-brand relational authenticity

Ilicic, J. & Webster, C. M., 2014, In : Journal of Brand Management. 21, 4, p. 342-363 22 p.

Research output: Contribution to journalArticleResearchpeer-review

Authenticity
Purchase intention
Predictors
Brand attitude
Predictive validity

Loyalty rewards: benign business practice, or a potentially harmful inducement?

Buchanan, J., Webster, C. & Carter, L., 2014, p. 1-7. 7 p.

Research output: Contribution to conferenceAbstractResearch

Relationship between Networks and Exports - an Australian Insight

Chang, F. & Webster, C., 2014. 1 p.

Research output: Contribution to conferenceAbstractResearch

The Spiritual nature of collective consumption experiences: defining spiritual value

Stewart Loane, S. & Webster, C. M., 2014, In : ANZMAC 2014 : Annual Conference proceedings : Agents of change. p. 488 1 p.

Research output: Contribution to journalMeeting abstractResearch

2013

Being true to self: developing a celebrity brand authenticity scale

Ilicic, J. & Webster, C. M., 2013, ICORIA 2013: conference proceedings : "to boldly go..." : extending the boundaries of advertising. Amsterdam, The Netherlands: European Advertising Academy, p. 509-523 15 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Authenticity
Celebrity
Marketing
Consumer perceptions
Psychology

Celebrities as indirect spokespeople in advertising

Ilicic, J. & Webster, C. M., 2013, The Changing roles of advertising. Rosengren, S., Dahlén, M. & Okazaki, S. (eds.). Germany: Springer, Springer Nature, p. 103-114 12 p. (Advances in advertising research; vol. IV).

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Celebrity co-branding partners as irrelevant brand information in advertisements

Ilicic, J. & Webster, C. M., Jul 2013, In : Journal of Business Research. 66, 7, p. 941-947 7 p.

Research output: Contribution to journalArticleResearchpeer-review

Celebrity
Co-branding
Purchase intent
Dilution
Mismatch

Collaboration networks as resources for international new ventures

Chang, F. Y. M. & Webster, C. M., 2013, In : Bridging the divide : linking IB to complementary disciplines and practice. p. 76-76 1 p.

Research output: Contribution to journalMeeting abstractResearch

Resources
International new ventures
Collaboration networks
Collaborative networks
Industry

Entrepreneurs’ search for resources in the internationalization process: the role of personal and organizational networks

Chang, F. Y. M. & Webster, C. M., 2013, New insights into operating across borders: from traditional to emerging markets : proceedings of the Australia and New Zealand International Business Academy 2013. Jack, R. & Taksa, L. (eds.). Sydney: ANZIBA, p. 1-2 2 p.

Research output: Chapter in Book/Report/Conference proceedingOther chapter contributionResearch

Personal networks
Organizational networks
Entrepreneurs
Resources
Internationalization process

Exploring relationship marketing in membership associations

Vincent, N. A. & Webster, C. M., Sep 2013, In : European Journal of Marketing. 47, 10, p. 1622-1640 19 p.

Research output: Contribution to journalArticleResearchpeer-review

Advocacy
Wine
Relationship quality
Influence factors
Clubs

Money can't buy happiness: intrinsic rewards of entrepreneurs

Ruskin, J. & Webster, C. M., 2013, Proceedings of the 27th ANZAM Conference 2013: managing on the edge. Grimmer, M. & Hecker, R. (eds.). Australia: Australian and New Zealand Academy of Management, p. 3 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstractResearchpeer-review

Reward
Happiness
Entrepreneurs
Intrinsic
Investing

Social marketing: good intentions

Webster, C. M., Carter, L. M., D'Alessandro, S. & Gray, D., 2013, Preliminary ed. Prahran VIC: Tilde University Press. 111 p.

Research output: Book/ReportBookResearchpeer-review

2012

Attitudes towards irrelevant celebrity co-branding partners

Ilicic, J. & Webster, C. M., 2012, ANZMAC 2012: conference proceedings : Sharing the cup of knowledge. Adelaide: ANZMAC2012 Conference, p. 1-7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Celebrity
Co-branding
Consumer attitudes

Cognitive and affective trust between Australian exporters and their overseas buyers

Zur, A., Leckie, C. & Webster, C. M., Feb 2012, In : Australasian Marketing Journal. 20, 1, p. 73-79 7 p.

Research output: Contribution to journalArticleResearchpeer-review

Buyers
Exporters
Export performance
Empirical results
Interdependence

Entrepreneurs' role in creating purposeful business networks

Chang, F. Y. M. & Webster, C. M., 2012, Proceedings of the 26th ANZAM Conference 2012: managing for volitility and instability. Perth: Australian and New Zealand Academy of Management, p. 1-20 20 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Business networks
Entrepreneurs
Resources
Entrepreneurial ventures
New ventures

Exploring dimensions of brand authenticity

Ilicic, J., Webster, C. M. & Ang, L., 2012, p. 42. 1 p.

Research output: Contribution to conferenceAbstractResearch

Open Access
Authenticity
Interaction
Psychology

Social network analysis

Webster, C. & Ruskin, J., 2012, Handbook of Research Methods on Social Entrepreneurship. Seymour, R. G. (ed.). Cheltenham, UK: Edward Elgar Publishing, p. 150-169 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

The Changing role of celebrities in advertising: celebrity endorsers as irrelevant information in advertisements

Ilicic, J. & Webster, C. M., 2012, ICORIA 2012: conference proceedings. Amsterdam, The Netherlands: European Advertising Academy, p. 1-11 11 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Celebrity
2011

Celebrity brand value: using the MECCAS model to evaluate celebrity endorsement advertising strategy

Ilicic, J. & Webster, C. M., 2011, ANZMAC 2011: conference proceedings : Marketing in the age of consumerism : Jekyll or Hyde?. Perth: ANZMAC2011 Conference, 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Celebrity
Brand value
Advertising strategy
Celebrity endorsement
Brand relationship

Celebrity co-branding partners as irrelevant brand information in advertisements

Ilicic, J. & Webster, C. M., 2011. 1 p.

Research output: Contribution to conferenceAbstractResearch

Celebrity
Co-branding
Purchase intent
Dilution
Mismatch

Creating value for others: an exploration of social entrepreneurs' motives

Ruskin, J. & Webster, C. M., 2011, Proceedings of the 25th Annual Australian and New Zealand Academy of Management Conference: the future of work and organisations. Sydney: Arinex Pty Ltd, p. 1-19 19 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Entrepreneurs
Reward
Venture
Wealth creation
Social values

Effects of multiple endorsements and consumer-celebrity attachment on attitude and purchase intention

Ilicic, J. & Webster, C. M., Nov 2011, In : Australasian Marketing Journal. 19, 4, p. 230-237 8 p.

Research output: Contribution to journalArticleResearchpeer-review

Endorsements
Celebrity
Purchase intention
Factorial design
Purchase

Embedding research activities to enhance student learning

Webster, C. M. & Kenney, J., May 2011, In : International Journal of Educational Management. 25, 4, p. 361-377 17 p.

Research output: Contribution to journalArticleResearchpeer-review

learning
student
Student learning
Research activities
participation

Pursuing pleasure: Consumer value in leisure travel

Webster, C. M. & Rennie, V. A., 11 Oct 2011, In : International Journal of Culture, Tourism and Hospitality Research. 5, 4, p. 334-344 11 p.

Research output: Contribution to journalArticleResearchpeer-review

travel
introspection
Values
research method
esthetics

The Influence of inter-organisational networks on internationalisation and sustained innovation in the Australian documentary film industry

Webster, C. M., Seymour, R. G. & Ormiston, J., 2011, Papers from the 27th EGOS Colloquium 2011. European Group for Organization Studies (EGOS), p. 1-26 26 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Innovation
Interorganizational networks
Internationalization
Film industry
Sustainability
2010

"Behind Closed Doors": Opportunity identification through observational research

Webster, C. M., Seymour, R. & Daellenbach, K., 1 Jan 2010, In : Qualitative Market Research. 13, 1, p. 24-35 12 p.

Research output: Contribution to journalArticleResearchpeer-review

Opportunity identification
Consumer value
Innovators
Innovation
Innovative behavior

Jerry Seinfeld: exploring human brand associations

Ilicic, J. & Webster, C. M., 2010, ANZMAC 2010: proceedings : doing more with less. Ballantine, P. & Finsterwalder, J. (eds.). Christchurch, New Zealand: University of Canterbury, 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Brand association
Co-branding
Financial institutions
Strategic positioning
Knowledge networks

Measuring relationship quality in a membership association

Vincent, N., Winzar, H. & Webster, C., 2010, ANZMAC 2010: proceedings : doing more with less. Ballantine, P. & Finsterwalder, J. (eds.). Christchurch, New Zealand: University of Canterbury, 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Relationship quality
Word-of-mouth
Continuity
Seller
Mediator

Multiple endorsements and consumer-human brand attachment

Ilicic, J. & Webster, C. M., 2010. 24 p.

Research output: Contribution to conferencePaperResearch

Endorsements
Celebrity
Purchase intention
Factorial design
Attitude toward the ad

Relationship marketing and gratitude in a membership association

Vincent, N. & Webster, C., 2010. 22 p.

Research output: Contribution to conferencePaperResearch

Clubs
Seller
Gift
Field study
Gift giving

The impact of external forces on cartel network dynamics: Direct research in the diamond industry

Gupta, S., Polonsky, M., Woodside, A. & Webster, C. M., Feb 2010, In : Industrial Marketing Management. 39, 2, p. 202-210 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Diamond
Cartel
Industry
Network dynamics
Cartels
2009

Exploring dimensions of consumer-human brand attachment

Ilicic, J. & Webster, C. M., 2009, ANZMAC 2009: proceedings : sustainable management and marketing conference. Tojib, D. (ed.). ANZMAC, p. 1-8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Open Access
File
Factors
Celebrity
Distress
Factor analysis
Principal components