Cynthia Webster

Associate Professor

19982018
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Research Outputs 1998 2018

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Chapter
2015

The impact of external forces on cartel network dynamics: Direct research in the diamond industry

Gupta, S., Polonsky, M., Woodside, A. & Webster, C. M., 1 Jan 2015, The Global Diamond Industry: economics and development volume I. Grynberg, R. & Mbayi, L. (eds.). Houndmills, Basingstoke: Palgrave Macmillan, p. 48-70 23 p.

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

cartel
industry
bargaining power
market
research approach
2013

Celebrities as indirect spokespeople in advertising

Ilicic, J. & Webster, C. M., 2013, The Changing roles of advertising. Rosengren, S., Dahlén, M. & Okazaki, S. (eds.). Germany: Springer, Springer Nature, p. 103-114 12 p. (Advances in advertising research; vol. IV).

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

2012

Social network analysis

Webster, C. & Ruskin, J., 2012, Handbook of Research Methods on Social Entrepreneurship. Seymour, R. G. (ed.). Cheltenham, UK: Edward Elgar Publishing, p. 150-169 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review