Cynthia Webster

Associate Professor

19982018
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Research Outputs 1998 2018

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Conference proceeding contribution
2014

Beyond prosocial and altruistic: identifying other-oriented motives of social entrepreneurs

Ruskin, J., Webster, C. M. & Lundmark, E., 2014, Australian Centre for Entrepreneurship Research Exchange conference proceedings 2014. Davidsson, P. (ed.). Brisbane, Queensland: Queensland University of Technology, p. 910-926 17 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Entrepreneurs
Social justice
Altruism
Empirical evidence
Venture
2013

Being true to self: developing a celebrity brand authenticity scale

Ilicic, J. & Webster, C. M., 2013, ICORIA 2013: conference proceedings : "to boldly go..." : extending the boundaries of advertising. Amsterdam, The Netherlands: European Advertising Academy, p. 509-523 15 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Authenticity
Celebrity
Marketing
Consumer perceptions
Psychology
2012

Attitudes towards irrelevant celebrity co-branding partners

Ilicic, J. & Webster, C. M., 2012, ANZMAC 2012: conference proceedings : Sharing the cup of knowledge. Adelaide: ANZMAC2012 Conference, p. 1-7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Celebrity
Co-branding
Consumer attitudes

Entrepreneurs' role in creating purposeful business networks

Chang, F. Y. M. & Webster, C. M., 2012, Proceedings of the 26th ANZAM Conference 2012: managing for volitility and instability. Perth: Australian and New Zealand Academy of Management, p. 1-20 20 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Business networks
Entrepreneurs
Resources
Entrepreneurial ventures
New ventures

The Changing role of celebrities in advertising: celebrity endorsers as irrelevant information in advertisements

Ilicic, J. & Webster, C. M., 2012, ICORIA 2012: conference proceedings. Amsterdam, The Netherlands: European Advertising Academy, p. 1-11 11 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Celebrity
2011

Celebrity brand value: using the MECCAS model to evaluate celebrity endorsement advertising strategy

Ilicic, J. & Webster, C. M., 2011, ANZMAC 2011: conference proceedings : Marketing in the age of consumerism : Jekyll or Hyde?. Perth: ANZMAC2011 Conference, 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Celebrity
Brand value
Advertising strategy
Celebrity endorsement
Brand relationship

Creating value for others: an exploration of social entrepreneurs' motives

Ruskin, J. & Webster, C. M., 2011, Proceedings of the 25th Annual Australian and New Zealand Academy of Management Conference: the future of work and organisations. Sydney: Arinex Pty Ltd, p. 1-19 19 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Entrepreneurs
Reward
Venture
Wealth creation
Social values

The Influence of inter-organisational networks on internationalisation and sustained innovation in the Australian documentary film industry

Webster, C. M., Seymour, R. G. & Ormiston, J., 2011, Papers from the 27th EGOS Colloquium 2011. European Group for Organization Studies (EGOS), p. 1-26 26 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Innovation
Interorganizational networks
Internationalization
Film industry
Sustainability
2010

Jerry Seinfeld: exploring human brand associations

Ilicic, J. & Webster, C. M., 2010, ANZMAC 2010: proceedings : doing more with less. Ballantine, P. & Finsterwalder, J. (eds.). Christchurch, New Zealand: University of Canterbury, 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Brand association
Co-branding
Financial institutions
Strategic positioning
Knowledge networks

Measuring relationship quality in a membership association

Vincent, N., Winzar, H. & Webster, C., 2010, ANZMAC 2010: proceedings : doing more with less. Ballantine, P. & Finsterwalder, J. (eds.). Christchurch, New Zealand: University of Canterbury, 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Relationship quality
Word-of-mouth
Continuity
Seller
Mediator
2009

Exploring dimensions of consumer-human brand attachment

Ilicic, J. & Webster, C. M., 2009, ANZMAC 2009: proceedings : sustainable management and marketing conference. Tojib, D. (ed.). ANZMAC, p. 1-8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Open Access
File
Factors
Celebrity
Distress
Factor analysis
Principal components

Mapping human brands: celebrity co-branding networks

Ilicic, J. & Webster, C., 2009, EMAC 38th Conference: Audencia Nantes, France, 26-29 May 2009 : conference proceedings : marketing and the core disciplines: rediscovering references?. Helfer, J-P. & Nicolas, J-L. (eds.). Nantes, France: Audencia Nantes, School of Management, p. 1-9 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Motivations and value creation: a comparison of commercial and social entrepreneurs

Ruskin, J., Seymour, R. & Webster, C. M., 2009, Proceedings of the 23rd Annual Australian and New Zealand Academy of Management Conference. Beaumont, N. (ed.). Australian and New Zealand Academy of Management, p. 1-17 17 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Value creation
Entrepreneurs
Psychological
Reward
Exchange relationships

Naming brands: implications for children's brand awareness

Baxter, S. & Webster, C., 2009, ANZMAC 2009: proceedings : sustainable management and marketing conference. Tojib, D. (ed.). Australia: ANZMAC, p. 1-7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

emotions
Spermatophytina

Relationship marketing in membership associations: qualitative findings from a wine club

Vincent, N. & Webster, C., 2009, EMAC 38th Conference: Audencia Nantes, France, 26-29 May 2009 : conference proceedings : marketing and the core disciplines: rediscovering references?. Helfer, J-P. & Nicolas, J-L. (eds.). Nantes, France: Audencia Nantes, School of Management, 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Clubs
Wine
Advocacy
Relationship quality
Focus groups
2008

Attachment to Human Brands: Opinions of Celebrities Endorsing Multiple Brands

Ilicic, J. & Webster, C., 2008, Australian and New Zealand Marketing Academy Conference. Denize, S., Spanjaard, D. & Sharma, N. (eds.). Western Australia: Promaco Conventions, p. 1-7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Attitudes, purchase intention and consumer-human brand attachment

Ilicic, J., Fry, M-L. & Webster, C., 2008, 37th European Marketing Academy Conference. Parks, K. J. & Shukla, P. (eds.). Brighton, UK: European Marketing Academy, 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Purchase intention
Consumer attitudes
Autonomy
Evaluation
Consumer behaviour

Hedonic consumption and consumer value in travel

Webster, C. M. & Rennie, V. A., 2008, Australia and New Zealand Marketing Academy Conference 2008: marketing : shifting the focus from mainstream to offbeat. Spanjaard, D., Denize, S. & Sharma, N. (eds.). Sydney: ANZMAC, p. 1-7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Consumer value
Hedonic consumption
Growth and development
Pleasure
Consumption experience
2007

Discovering fun: lessons from seniors in community associations

Webster, C. M. & Meshram, K., 2007, Proceedings of the International Non-profit and Social Marketing Conference 2007. Australia: Griffith University, 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

autonomy
community
social relations
self-determination
conversation

Member networks and identification within professional associations

Huang, M-H. & Webster, C. M., 2007, ANZMAC 2007: proceedings : 3Rs - reputation, responsibility and relevance. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin, N.Z.: University of Otago, p. 1975-1983 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Professional associations
Advocacy
Organizational identification
Critical factors
Managers

Organisational members' commitment to professional associations

Webster, C. M. & Terawatanavong, C., 2007, ANZMAC 2007: proceedings : 3Rs - reputation, responsibility and relevance. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin, N.Z.: University of Otago, p. 3334-3341 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearch

Professional associations
Normative commitment
Obligation
Participation
Affective commitment
2006

Behind Closed Doors: Opportunity Identification Through Observational Research

Webster, C., Seymour, R. & Daellenbach, K., 2006, Association for Consumer Research, Asia Pacific Conference. Craiglees, M., Gregory, G. & Davis, T. (eds.). Duluth, USA: Association for Consumer Research, Vol. 13. p. 1-3 3 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Brand Logo Design: Implications for Children's Brand Awareness

Brennan, S. & Webster, C., 2006, Australian and New Zealand Marketing Academy Conference. Ali, Y. & Van Dessel, M. (eds.). Australia: ANZMAC, p. 1-6 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Comparing factors that contribute to value: The case of seniors and shopping

Dean, A. & Webster, C., 2006, Australian and New Zealand Marketing Academy Conference. Australia: ANZMAC, p. 1-7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Does Affective Trust Matter in Interfirm Relationships? The Supplier's Perspective

Zur, A., Terawatanavong, C. & Webster, C., 2006, American Marketing Association, Summer Marketing Educators' Conference. D.Grewal (ed.). Chicago, USA: American Marketing Association, p. 163-169 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Festival frenzy: a film on arts festival consumers

Daellenbach, K., Seymour, R. & Webster, C., 2006, Association for Consumer Research Asia Pacific Conference 2006. Craig-Lees, M., Gregory, G. & Davis, T. (eds.). Duluth, USA: Association for Consumer Research, Vol. 7. 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Film Festivals
Arts Festivals
Short Film
Frenzy
Asia

Perceived Risk and Attitudes towards Purchasing Music Online

Kekeff, M. & Webster, C., 2006, Australian and New Zealand Marketing Academy Conference. Australia: ANZMAC, p. 1-7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Risk Taking Online: Music Downloading and Values of Young Adults

Kekeff, M. & Webster, C., 2006, Controversies in Social Marketing: The Way Forward - Proceedings of the 3rd Australasian Nonprofit and Social Conference 2006. NSW, Australia: University of Newcastle, p. 1-1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Social Capital, Hedonic Consumption and Seniors' Well-being

Webster, C. & Dean, A., 2006, ANSM 2006: Australasian Nonprofit and Social Marketing Conference : Controversies in social marketing, the way forward. Marie-Louise Fry (ed.). Newcastle, N.S.W, Australia: University of Newcastle, p. 1-1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Specifying a New Measure of Marketplace Strategic Uncertainty

Cowley, K. & Webster, C., 2006, Australian and New Zealand Marketing Academy Conference. Australia: ANZMAC, p. 1-7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

2005

Emotions and response actions in consumer complaint behaviour

Vincent, N. A. & Webster, C. M., 2005, ANZMAC 2005: conference proceedings : broadening the boundaries. Purchase, S. (ed.). Fremantle, WA: ANZMAC, p. 1-7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Complaint behavior
Emotion
Dissatisfaction
Customer experience
Complaints

Expert and public judgments in the visual arts

Seymour, R. G. & Webster, C. M., 2005, ANZMAC 2005: conference proceedings : broadening the boundaries. Purchase, S. (ed.). Fremantle, WA: ANZMAC, p. 1-8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Creative industries
Multiple roles
Gatekeeper
Opinion leaders
Art

Market orientation and innovation for strategic integration of exchange relationships: the case of Argyle Diamonds

Webster, C. M. & Gupta, S., 2005, ANZMAC 2005: conference proceedings : broadening the boundaries. Purchase, S. (ed.). Fremantle, WA: ANZMAC, p. 1-7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Exchange relationships
Diamond
Innovation
Market orientation
Business networks

Organisational members' commitment to professional associations

Terawatanavong, C. & Webster, C. M., 2005, ANZMAC 2005: conference proceedings : broadening the boundaries. Purchase, S. (ed.). Fremantle, WA: ANZMAC, p. 1-7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Professional associations
Obligation
Participation
Business networks
Advocacy
2004

Public art as new product development

Seymour, R. & Webster, C., 2004, ANZMAC 2004: proceedings : marketing accountabilities and responsibilities. Wellington, NZ: ANZMAC, p. 1-8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Art
New product development
Placement
Exploratory study
Purchase
2003

Marketing Public Art

Seymour, R. & Webster, C., 2003, ANZMAC 2003 Proceedings: A Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. G. Geursen, R. K. & M. Tolo (eds.). Adelaide: ANZMAC, p. 1-7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review