Cynthia Webster

Associate Professor

19982018
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Research Outputs 1998 2018

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Paper
2010

Multiple endorsements and consumer-human brand attachment

Ilicic, J. & Webster, C. M., 2010. 24 p.

Research output: Contribution to conferencePaperResearch

Endorsements
Celebrity
Purchase intention
Factorial design
Attitude toward the ad

Relationship marketing and gratitude in a membership association

Vincent, N. & Webster, C., 2010. 22 p.

Research output: Contribution to conferencePaperResearch

Clubs
Seller
Gift
Field study
Gift giving