1976 …2019
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Fingerprint Dive into the research topics where Francis Buttle is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
marketing Social Sciences
campaign Social Sciences
Marketing Business & Economics
Word-of-mouth Business & Economics
vacation destination Social Sciences
conversation Social Sciences
network analysis Social Sciences
merchandising Social Sciences

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Projects 2012 2013

Research Outputs 1976 2019

Customer relationship management: concepts and technologies

Buttle, F. & Maklan, S., 2019, 4th ed. Abingdon, Oxon ; New York, NY: Routledge, Taylor and Francis Group. 444 p.

Research output: Book/ReportBookResearchpeer-review

Customer relationship management
Marketing
Software

Who says what to whom in what channel? A rules theoretic perspective on word-of-mouth marketing

Buttle, F. & Groeger, L., 2017, In : Journal of Marketing Management. 33, 13-14, p. 1035-1059 25 p.

Research output: Contribution to journalArticleResearchpeer-review

Word-of-mouth
Marketing
Communication
Interaction
Interpersonal communication

Deciphering word-of-mouth marketing campaign reach: Everyday conversation versus institutionalized word of mouth

Groeger, L. & Buttle, F., 1 Dec 2016, In : Journal of Advertising Research. 56, 4, p. 368-384 17 p.

Research output: Contribution to journalArticleResearchpeer-review

Marketing
conversation
marketing
campaign
Electric network analysis

Customer relationship management: concepts and technologies

Buttle, F. & Maklan, S., 2015, 3rd ed. Abingdon, Oxon, New York, New York: Routledge, Taylor and Francis Group. 400 p.

Research output: Book/ReportTextbookResearch

Customer relationship management
Industry
Marketing
Service management
Accreditation

How everyday conversation promotes WOM-marketing campaign reach: a mixed methods investigation

Groeger, L. & Buttle, F., 2015, EMAC 44th Conference: Leuven, Belgium, May 26-29 2015. Leuven, Belgium: Katholieke Universiteit Leuven, p. 1-7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

conversation
marketing
campaign
facebook
network analysis