1976 …2019

Research output per year

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Fingerprint Dive into the research topics where Francis Buttle is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Projects

Research Outputs

Customer relationship management: concepts and technologies

Buttle, F. & Maklan, S., 2019, 4th ed. Abingdon, Oxon ; New York, NY: Routledge, Taylor and Francis Group. 444 p.

Research output: Book/ReportBook

  • 4 Citations (Scopus)
  • 9 Citations (Scopus)

    Customer relationship management: concepts and technologies

    Buttle, F. & Maklan, S., 2015, 3rd ed. Abingdon, Oxon, New York, New York: Routledge, Taylor and Francis Group. 400 p.

    Research output: Book/ReportTextbook

  • How everyday conversation promotes WOM-marketing campaign reach: a mixed methods investigation

    Groeger, L. & Buttle, F., 2015, EMAC 44th Conference: Leuven, Belgium, May 26-29 2015. Leuven, Belgium: Katholieke Universiteit Leuven, p. 1-7 7 p.

    Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution