Research output per year
Research output per year
Fingerprint
Dive into the research topics where Gaki Wangmo is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
A new scale for brand competitiveness
Wangmo, G., Piehler, R. & Baumann, C., Feb 2024, 2024 AMA Winter Academic Conference Proceedings: Unlocking Our Potential. Cross, S. & Saboo, A. (eds.). Chicago: American Marketing Association, Vol. 35. p. 771-774 4 p.Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review
-
Customer-based brand competitiveness (CBBC) scale: advancing the relative perspective
Wangmo, G., Piehler, R. & Baumann, C., 4 Dec 2024, (E-pub ahead of print) In: Journal of Product & Brand Management. 18 p.Research output: Contribution to journal › Article › peer-review
-
Brand competitiveness: A customer-based perspective
Piehler, R., Baumann, C. & Wangmo, G., Jul 2023, 2023 Global Marketing Conference Proceedings. Seoul: Global Alliance of Marketing & Management Associations, p. 733 1 p.Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review
-
Customer-based brand competitiveness measurement
Wangmo, G., Piehler, R. & Baumann, C., Dec 2023, ANZMAC 2023: Marketing for Good: Conference Proceedings. Thyne, M. & Biggemann, S. (eds.). Dunedin, New Zealand: Australian and New Zealand Marketing Academy (ANZMAC), p. 432 1 p. (ANZMAC Conference Proceedings).Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review
Open Access -
Brand competitiveness: Development of a new scale
Wangmo, G., Piehler, R. & Baumann, C., Dec 2022, ANZMAC 2022 : Reconnect & Reimagine: Conference Proceedings . Harrigan, P. & Brush, G. (eds.). Perth: Australian and New Zealand Marketing Academy (ANZMAC), p. 455 1 p. (ANZMAC Conference Proceedings).Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review
Prizes
-
Best Paper in Track Award – Marketing Strategy, Branding and Brand Management
Wangmo, Gaki (Recipient), Piehler, Rico (Recipient) & Baumann, Chris (Recipient), 2023
Prize
File