Research output per year
Research output per year
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Dive into the research topics where Gaki Wangmo is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Customer-based brand competitiveness (CBBC) scale: advancing the relative perspective
Wangmo, G., Piehler, R. & Baumann, C., 10 Apr 2025, In: Journal of Product & Brand Management. 34, 4, p. 450-467 18 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
A new scale for brand competitiveness
Wangmo, G., Piehler, R. & Baumann, C., Feb 2024, 2024 AMA Winter Academic Conference Proceedings: Unlocking Our Potential. Cross, S. & Saboo, A. (eds.). Chicago: American Marketing Association, Vol. 35. p. 771-774 4 p.Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review
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Customer-based brand competitiveness: a scale development
Wangmo, G., Piehler, R. & Baumann, C., 2024, Proceedings of the 2024 Academy of Marketing Science (AMS) Annual Conference: Marketing and AI: Shaping the Future Together. Jeseo, V. & Parajuli, J. (eds.). Coral Gables, FL: Academy of Marketing Science, 1 p.Research output: Chapter in Book/Report/Conference proceeding › Conference abstract
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Development of a customer-based brand competitiveness scale
Wangmo, G., Piehler, R. & Baumann, C., 28 May 2024, EMAC 2024: Proceedings of the 53rd European Marketing Academy Annual Conference. Bucharest: European Marketing Academy, 1 p.Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review
Open Access -
Brand competitiveness: A customer-based perspective
Piehler, R., Baumann, C. & Wangmo, G., Jul 2023, 2023 Global Marketing Conference Proceedings. Seoul: Global Alliance of Marketing & Management Associations, p. 733 1 p.Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review
Prizes
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Best Paper in Track Award – Marketing Strategy, Branding and Brand Management
Wangmo, G. (Recipient), Piehler, R. (Recipient) & Baumann, C. (Recipient), 2023
Prize
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