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Personal profile


Dr Helen Siuki is an award-winning lecturer in Marketing, and the Department of Marketing Director of Education, at Macquarie Business School, Macquarie University, Sydney, Australia.
Helen holds a PhD in Marketing from Macquarie University, her research interests include digital and social media marketing, e-WOM, consumer engagement and motivations. Helen's work has been published in prestigious academic journals such as Journal of Business Research, Journal of Brand Management, and Psychology & Marketing.
Helen's teaching interests and expertise include digital and social media marketing, marketing research, quantitative, and qualitative research, social marketing, and consumer behaviour.

Helen has been the winner of the Vice-Chancellor's T&L awards in the Learning Innovation Category, 2022.

As well as, the winner of MQBS T&L awards in the early career category, and the Vice-Chancellor’s highly commended finalist in 2021.


Dive into the research topics where Helen Siuki is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

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