Projects per year
Personal profile
Biography
Dr Helen Siuki is an award-winning senior lecturer in Marketing, and the Department of Marketing Director of Education, at Macquarie Business School, Macquarie University, Sydney, Australia.
Helen holds a PhD in Marketing from Macquarie University, her research interests include digital and social media marketing, consumer engagement and motivations. Helen's work has been published in prestigious academic journals such as Journal of Business Research, Journal of Brand Management, and Psychology & Marketing.
Helen's teaching interests and expertise include digital and social media marketing, marketing research, quantitative, and qualitative research, social marketing, and consumer behaviour.
Helen has been the winner of the Vice-Chancellor's T&L awards in the Learning Innovation Category, 2022.
As well as, the winner of MQBS T&L awards in the early career category, and the Vice-Chancellor’s highly commended finalist in 2021.
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Collaborations and top research areas from the last five years
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Predicting Winning Opportunities: Application of Predictive Modelling to Security Opportunities
Winzar, H., Mirzaei, A. & Siuki, H.
27/02/17 → 30/11/17
Project: Research
Research Outputs
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Regulatory-focused social media engagement for health messages
Siuki, H. & Webster, C., 2023, ANZMAC 2023: Marketing for Good: Conference Proceedings. Thyne, M. & Biggemann, S. (eds.). Otago, NZ: ANZMAC, p. 548 1 p.Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review
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Woke brand activism authenticity or the lack of it
Mirzaei, A., Wilkie, D. C. & Siuki, H., Feb 2022, In: Journal of Business Research. 139, p. 1-12 12 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile131 Citations (Scopus)49 Downloads (Pure) -
Exploring brand purpose dimensions for non-profit organizations
Mirzaei, A., Webster, C. M. & Siuki, H., Mar 2021, In: Journal of Brand Management. 28, 2, p. 186-198 13 p.Research output: Contribution to journal › Article › peer-review
23 Citations (Scopus) -
Social good or self-interest: Incentivizing consumer social media engagement behaviour for health messages
Siuki, H. & Webster, C. M., Aug 2021, In: Psychology & Marketing. 38, 8, p. 1293-1313 21 p.Research output: Contribution to journal › Article › peer-review
25 Citations (Scopus) -
Stimulating social media engagement behaviour for social marketing messages: impact of personality, incentives and message appeal
Webster, C. & Siuki, H., 2018.Research output: Contribution to conference › Abstract
Open Access
Prizes
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Macquarie Business School 2021 Learning and Teaching Early Career Award
Siuki, Helen (Recipient), 2021
Prize: Teaching award
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Macquarie University 2021 Vice-Chancellor's Learning and Teaching Highly Commanded Finalist
Siuki, Helen (Recipient), 2021
Prize: Teaching award
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Winner - Vice-Chancellor’s Award for Learning Innovation
Siuki, Helen (Recipient), 21 Nov 2022
Prize: Teaching award
Activities
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Journal of Brand Management (Journal)
Helen Siuki (Reviewer)
2024Activity: Peer-review and editorial of research outputs › Publication Peer-review
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Guest Lecture at Bangkok University, Thailand, The Power of Social Media Marketing
Helen Siuki (Speaker)
2023Activity: Talk or presentation › Invited talk
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Guest Lecture at BINUS University, Indonesia: The Power of Social Media Marketing
Helen Siuki (Speaker)
2023Activity: Talk or presentation › Invited talk
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SEA & Eurasia MQ Key Partner Conference: Brand Storytelling and the Power of Social Media Marketing
Helen Siuki (Speaker)
2023Activity: Talk or presentation › Invited talk
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Journal of Business Research (Journal)
Helen Siuki (Reviewer)
2022Activity: Peer-review and editorial of research outputs › Editorial work