Projects per year
Personal profile
Biography
Dr Helen Siuki is a lecturer in Marketing at Department of Marketing, Macquarie Business School. Helen holds a PhD in Marketing from Macquarie University.
Helen’s research interests include digital and social media marketing, e-WOM, consumer engagement and motivations. Helen’s work has been published/ under review in journals such as Journal of Brand Management, and Journal of Social Marketing.
Helen's teaching interests include digital and social media marketing, marketing research, social marketing, and consumer behaviour.
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- 1 Similar Profiles
Projects
- 1 Finished
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Predicting Winning Opportunities: Application of Predictive Modelling to Security Opportunities
Winzar, H., Mirzaei, A. & Siuki, H.
27/02/17 → 30/11/17
Project: Research
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Woke brand activism authenticity or the lack of it
Mirzaei, A., Wilkie, D. C. & Siuki, H., Feb 2022, In: Journal of Business Research. 139, p. 1-12 12 p.Research output: Contribution to journal › Article › peer-review
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Exploring brand purpose dimensions for non-profit organizations
Mirzaei, A., Webster, C. M. & Siuki, H., Mar 2021, In: Journal of Brand Management. 28, 2, p. 186-198 13 p.Research output: Contribution to journal › Article › peer-review
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Social good or self-interest: Incentivizing consumer social media engagement behaviour for health messages
Siuki, H. & Webster, C. M., Aug 2021, In: Psychology & Marketing. 38, 8, p. 1293-1313 21 p.Research output: Contribution to journal › Article › peer-review
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Brand associations in the higher education sector: The difference between shared and owned associations
Mirzaei, A., Siuki, E., Gray, D. & Johnson, L. W., 1 Jul 2016, In: Journal of Brand Management. 23, 4, p. 419-438 20 p.Research output: Contribution to journal › Article › peer-review
7 Citations (Scopus) -
A Behavioural brand evaluation typology to measure brand performance over time
Mirzaei, A., Siuki, H. E., Baumann, C. & Gray, D., 2015, In: International journal of business and management. 10, 10, p. 26-34 9 p.Research output: Contribution to journal › Article › peer-review