Projects per year
Personal profile
Biography
Dr Helen Siuki is an award-winning lecturer in Marketing, and the Department of Marketing Director of Education, at Macquarie Business School, Macquarie University, Sydney, Australia.
Helen holds a PhD in Marketing from Macquarie University, her research interests include digital and social media marketing, e-WOM, consumer engagement and motivations. Helen's work has been published in prestigious academic journals such as Journal of Business Research, Journal of Brand Management, and Psychology & Marketing.
Helen's teaching interests and expertise include digital and social media marketing, marketing research, quantitative, and qualitative research, social marketing, and consumer behaviour.
Helen has been the winner of the Vice-Chancellor's T&L awards in the Learning Innovation Category, 2022.
As well as, the winner of MQBS T&L awards in the early career category, and the Vice-Chancellor’s highly commended finalist in 2021.
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Projects
- 1 Finished
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Predicting Winning Opportunities: Application of Predictive Modelling to Security Opportunities
Winzar, H., Mirzaei, A. & Siuki, H.
27/02/17 → 30/11/17
Project: Research
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Woke brand activism authenticity or the lack of it
Mirzaei, A., Wilkie, D. C. & Siuki, H., Feb 2022, In: Journal of Business Research. 139, p. 1-12 12 p.Research output: Contribution to journal › Article › peer-review
41 Citations (Scopus) -
Exploring brand purpose dimensions for non-profit organizations
Mirzaei, A., Webster, C. M. & Siuki, H., Mar 2021, In: Journal of Brand Management. 28, 2, p. 186-198 13 p.Research output: Contribution to journal › Article › peer-review
6 Citations (Scopus) -
Social good or self-interest: Incentivizing consumer social media engagement behaviour for health messages
Siuki, H. & Webster, C. M., Aug 2021, In: Psychology & Marketing. 38, 8, p. 1293-1313 21 p.Research output: Contribution to journal › Article › peer-review
13 Citations (Scopus) -
Brand associations in the higher education sector: The difference between shared and owned associations
Mirzaei, A., Siuki, E., Gray, D. & Johnson, L. W., 1 Jul 2016, In: Journal of Brand Management. 23, 4, p. 419-438 20 p.Research output: Contribution to journal › Article › peer-review
11 Citations (Scopus) -
A Behavioural brand evaluation typology to measure brand performance over time
Mirzaei, A., Siuki, H., Baumann, C. & Gray, D., 2015, In: International journal of business and management. 10, 10, p. 26-34 9 p.Research output: Contribution to journal › Article › peer-review
Prizes
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Macquarie Business School 2021 Learning and Teaching Early Career Award
Siuki, Helen (Recipient), 2021
Prize: Teaching award
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Macquarie University 2021 Vice-Chancellor's Learning and Teaching Highly Commanded Finalist
Siuki, Helen (Recipient), 2021
Prize: Teaching award
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Winner - Vice-Chancellor’s Award for Learning Innovation
Siuki, Helen (Recipient), 21 Nov 2022
Prize: Teaching award
Activities
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Journal of Business Research (Journal)
Helen Siuki (Reviewer)
2022Activity: Peer-review and editorial of research outputs › Editorial work
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Routledge, Taylor and Francis Group (Publisher)
Helen Siuki (Reviewer)
Nov 2022 → Dec 2022Activity: Peer-review and editorial of research outputs › Editorial work
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Guest Lecture at Southwest Petroleum University, China: Digital Marketing and Digital Transformation
Helen Siuki (Speaker)
2021Activity: Talk or presentation › Invited talk
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MKTG8004 Industry Mentoring Program
Helen Siuki (Participant)
Jul 2021 → Nov 2021Activity: Participating in or organising an event › Organising a conference, workshop or event series
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Journal of Social Marketing (Journal)
Helen Siuki (Reviewer)
2021Activity: Peer-review and editorial of research outputs › Editorial work