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Personal profile


Dr Helen Siuki is a lecturer in Marketing at Department of Marketing, Macquarie Business School. Helen holds a PhD in Marketing from Macquarie University.

Helen’s research interests include digital and social media marketing, e-WOM, consumer engagement and motivations. Helen’s work has been published/ under review in journals such as Journal of Brand Management, and Journal of Social Marketing. 

Helen's teaching interests include digital and social media marketing, marketing research, social marketing, and consumer behaviour. 

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Research Outputs

  • 2 Article
  • 1 Meeting abstract

Brand associations in the higher education sector: The difference between shared and owned associations

Mirzaei, A., Siuki, E., Gray, D. & Johnson, L. W., 1 Jul 2016, In : Journal of Brand Management. 23, 4, p. 419-438 20 p.

Research output: Contribution to journalArticle

  • 6 Citations (Scopus)