Projects per year
Personal profile
Biography
Dr Helen Siuki is an award-winning senior lecturer in Marketing, and the Department of Marketing Director of Education, at Macquarie Business School, Macquarie University, Sydney, Australia.
Helen is the co-auther of textbook:
MacDaniel, C., Gates, R. and Siuki, H. (2025). Marketing Research, 1st Edition. Wiley, p.358. (online at: https://www.wileydirect.com.au/blog/buy/marketing-research-1st-edition/)
Helen was awarded the ANZMAC 2025 Mid-career Marketing Educator of the year.
Helen holds a PhD in Marketing from Macquarie University, her research interests include digital and social media marketing, marketing research, consumer engagement and motivations. Helen's work has been published in prestigious academic journals such as Journal of Business Research, Journal of Brand Management, and Psychology & Marketing.
Helen's teaching interests and expertise include digital and social media marketing, marketing research, quantitative, and qualitative research, social marketing, and consumer behaviour.
Helen has been the winner of the Vice-Chancellor's T&L awards in the Learning Innovation Category, 2022.
As well as, the winner of MQBS T&L awards in the early career category, and the Vice-Chancellor’s highly commended finalist in 2021.
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Collaborations and top research areas from the last five years
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MQBS Course Success Grant winner, Industry Partnership Program: Department of Marketing.
Siuki, H. (Primary Chief Investigator)
Project: Teaching
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Course Success Grant for Department of Marketing
Siuki, H. (Primary Chief Investigator)
1/06/24 → 15/12/24
Project: Teaching
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Predicting Winning Opportunities: Application of Predictive Modelling to Security Opportunities
Winzar, H. (Primary Chief Investigator), Mirzaei, A. (Chief Investigator) & Siuki, H. (Chief Investigator)
27/02/17 → 30/11/17
Project: Research
Research Outputs
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When does integrating human values in brands’ communications lower social media engagement?
Siuki, H., Mirzaei, A. & Lai, J. W. M., 24 Mar 2026, (E-pub ahead of print) In: Journal of Advertising Research.Research output: Contribution to journal › Article › peer-review
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Marketing research
McDaniel, C., Gates, R. & Siuki, H., 2025, Melbourne: John Wiley & Sons. 364 p.Research output: Book/Report › Textbook › peer-review
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Regulatory-focused social media engagement for health messages
Siuki, H. & Webster, C., 2023, ANZMAC 2023: Marketing for Good: Conference Proceedings. Thyne, M. & Biggemann, S. (eds.). Otago, NZ: ANZMAC, p. 548 1 p.Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review
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Woke brand activism authenticity or the lack of it
Mirzaei, A., Wilkie, D. C. & Siuki, H., Feb 2022, In: Journal of Business Research. 139, p. 1-12 12 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile209 Link opens in a new tab Citations (Scopus)186 Downloads (Pure) -
Exploring brand purpose dimensions for non-profit organizations
Mirzaei, A., Webster, C. M. & Siuki, H., Mar 2021, In: Journal of Brand Management. 28, 2, p. 186-198 13 p.Research output: Contribution to journal › Article › peer-review
36 Link opens in a new tab Citations (Scopus)
Prizes
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ANZMAC Mid-Career Marketing Educator of the Year 2025
Siuki, H. (Recipient), 2025
Prize: Teaching award
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Finalists for the 2025 Vice-Chancellor’s Awards for Excellence in Education
Siuki, H. (Recipient), 2025
Prize: Teaching award
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Macquarie Business School 2021 Learning and Teaching Early Career Award
Siuki, H. (Recipient), 2021
Prize: Teaching award
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Macquarie University 2021 Vice-Chancellor's Learning and Teaching Highly Commanded Finalist
Siuki, H. (Recipient), 2021
Prize: Teaching award
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Winner - Vice-Chancellor’s Award for Learning Innovation
Siuki, H. (Recipient), 21 Nov 2022
Prize: Teaching award
Activities
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ANZMAC 2025 (Event)
Siuki, H. (Reviewer)
2025Activity: Peer-review and editorial of research outputs › Editorial work
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Journal of Brand Management (Journal)
Siuki, H. (Reviewer)
2024Activity: Peer-review and editorial of research outputs › Publication Peer-review
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Guest Lecture at BINUS University, Indonesia, Social Media Engagement For Business
Siuki, H. (Speaker)
2024Activity: Talk or presentation › Invited talk
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Guest Lecture at Bangkok University, Thailand, The Power of Social Media Marketing
Siuki, H. (Speaker)
2023Activity: Talk or presentation › Invited talk
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SEA & Eurasia MQ Key Partner Conference: Brand Storytelling and the Power of Social Media Marketing
Siuki, H. (Speaker)
2023Activity: Talk or presentation › Invited talk