Hume Winzar

Associate Professor

1992 …2020
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Personal profile

Education/Academic qualification

Higher Education, Graduate Certificate in Higher Education, Griffith University

15 Feb 200115 Oct 2003

Marketing, Applied Economics, PhD, Univ Sydney, University of Sydney

15 Oct 199116 Apr 1994

Marketing, Master of Commerce, Bond University

30 Nov 199015 Jan 1992

Management, MBA, The University of Queensland

1 Feb 198415 Oct 1986

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Confucianism Social Sciences
marketing Social Sciences
competitiveness Social Sciences
Values Social Sciences
SPSS Social Sciences
student Social Sciences
university Social Sciences
secondary education Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2013 2015

Research Outputs 1992 2020

Confucianism, discipline, and competitiveness

Baumann, C., Winzar, H. & Viengkham, D., 2020, New York: Routledge, Taylor and Francis Group. 257 p. (Routledge Studies in International Business and the World Economy)

Research output: Book/ReportBookResearchpeer-review

Confucianism
competitiveness
taxonomy
productivity
performance

Brand competitiveness: introducing the customer-based brand value (CBBV) – competitiveness chain

Winzar, H., Baumann, C. & Chu, W., 2018, In : International Journal of Contemporary Hospitality Management. 30, 1, p. 637-660 24 p.

Research output: Contribution to journalArticleResearchpeer-review

competitiveness
equity
market
segmentation
Competitiveness

Confucianism: measurement and association with workforce performance

Viengkham, D., Baumann, C. & Winzar, H., 2018, In : Cross Cultural and Strategic Management. 25, 2, p. 337-374 38 p.

Research output: Contribution to journalArticleResearchpeer-review

Confucianism
society
performance
Values
Taiwan

East Asian wisdom and relativity: inter-ocular testing of Schwartz values from WVS with extension of the ReVaMB model

Baumann, C., Winzar, H. & Fang, T., 3 Apr 2018, In : Cross Cultural and Strategic Management. 25, 2, p. 210-230 21 p., 1.

Research output: Contribution to journalArticleResearchpeer-review

wisdom
Taoism
legalism
Confucianism
Buddhism

Confucianism and work ethic: introducing the ReVaMB model

Baumann, C. & Winzar, H., 2017, The political economy of business ethics in East Asia: a historical and comparative perspective. Oh, I. & Park, G. S. (eds.). Elsevier, p. 33-60 28 p. (Elsevier Asian studies series).

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Confucianism
moral philosophy
Values
social isolation

Press / Media

Rebranding: smart move or waste of money?

Christoph Baumann & Hume Winzar

1/11/17

1 media contribution

Press/Media: Expert Comment