Projects per year
Personal profile
Education/Academic qualification
Higher Education, Graduate Certificate in Higher Education, Griffith University
15 Feb 2001 → 15 Oct 2003
Award Date: 26 Feb 2004
Marketing, Applied Economics, PhD, A Monte Carlo Evaluation of Conjoint Preference Simulators, University of Sydney
15 Oct 1991 → 16 Apr 1994
Award Date: 27 Oct 1994
Marketing, Master of Commerce, Testing Assumptions and Predictive Validity of Hybrid Conjoint Analysis, Bond University Limited
30 Nov 1990 → 15 Jan 1992
Award Date: 27 Jan 1994
Management, MBA, Measuring Advertising Effects on Sales: The Experience of a Small Business, The University of Queensland
1 Feb 1984 → 15 Oct 1986
Award Date: 13 Nov 1986
Fingerprint
Dive into the research topics where Hume Winzar is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 6 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 3 Finished
-
Predicting Winning Opportunities: Application of Predictive Modelling to Security Opportunities
Winzar, H. (Primary Chief Investigator), Mirzaei, A. (Chief Investigator) & Siuki, H. (Chief Investigator)
27/02/17 → 30/11/17
Project: Research
-
Improving the Bachelor of Business Administration BBA program by implementing the framework of an ideal generic skill mix.
Ang, L. (Primary Chief Investigator) & Winzar, H. (Chief Investigator)
1/07/14 → 31/12/15
Project: Research
-
Understanding the Australian Self Medication Industry: A Foot Print and Field Study
Koslow, S. (Primary Chief Investigator), Ang, L. (Chief Investigator), Winzar, H. (Chief Investigator), Huang, Y. (Chief Investigator), Korkofingas, C. (Chief Investigator) & Tan, L. P. (Chief Investigator)
31/05/13 → 1/10/14
Project: Research
-
Confucianism, discipline, and competitiveness
Baumann, C., Winzar, H. & Viengkham, D., 2020, New York: Routledge, Taylor and Francis Group. 257 p. (Routledge Studies in International Business and the World Economy)Research output: Book/Report › Book › peer-review
17 Link opens in a new tab Citations (Scopus) -
Brand competitiveness: introducing the customer-based brand value (CBBV) – competitiveness chain
Winzar, H., Baumann, C. & Chu, W., 2018, In: International Journal of Contemporary Hospitality Management. 30, 1, p. 637-660 24 p.Research output: Contribution to journal › Article › peer-review
77 Link opens in a new tab Citations (Scopus) -
Marketing research
Zikmund, W., D'Alessandro, S., Lowe, B., Winzar, H. & Babin, B. J., 2017, 4th Asia-Pacific ed. ed. South Melbourne, Vic.: Cengage Learning Australia. 602 p.Research output: Book/Report › Textbook
-
The ecological fallacy: How to spot one and tips on how to use one to your advantage
Winzar, H., 1 Feb 2015, In: Australasian Marketing Journal. 23, 1, p. 86-92 7 p.Research output: Contribution to journal › Article › peer-review
26 Link opens in a new tab Citations (Scopus) -
Beyond purchase intention in sports sponsorship: an alternative approach to measuring brand equity using best-worst scaling
Almaiman, K. H., Ang, L. & Winzar, H., 2024, In: European Journal of Marketing. 58, 13, p. 1-29 29 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile8 Link opens in a new tab Citations (Scopus)808 Downloads (Pure)
Activities
- 1 Editorial work
-
Journal of Retailing and Consumer Services (Journal)
Baumann, C. (Guest editor), Chu, W. (Guest editor), Winzar, H. (Guest editor), Dahana, W. D. (Guest editor) & Piehler, R. (Guest editor)
Aug 2021 → 2025Activity: Peer-review and editorial of research outputs › Editorial work