Hume Winzar

Associate Professor

1992 …2020
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Research Outputs 1992 2020

2020

Confucianism, discipline, and competitiveness

Baumann, C., Winzar, H. & Viengkham, D., 2020, New York: Routledge, Taylor and Francis Group. 257 p. (Routledge Studies in International Business and the World Economy)

Research output: Book/ReportBookResearchpeer-review

Confucianism
competitiveness
taxonomy
productivity
performance
2018

Brand competitiveness: introducing the customer-based brand value (CBBV) – competitiveness chain

Winzar, H., Baumann, C. & Chu, W., 2018, In : International Journal of Contemporary Hospitality Management. 30, 1, p. 637-660 24 p.

Research output: Contribution to journalArticleResearchpeer-review

competitiveness
equity
market
segmentation
Competitiveness

Confucianism: measurement and association with workforce performance

Viengkham, D., Baumann, C. & Winzar, H., 2018, In : Cross Cultural and Strategic Management. 25, 2, p. 337-374 38 p.

Research output: Contribution to journalArticleResearchpeer-review

Confucianism
society
performance
Values
Taiwan

East Asian wisdom and relativity: inter-ocular testing of Schwartz values from WVS with extension of the ReVaMB model

Baumann, C., Winzar, H. & Fang, T., 3 Apr 2018, In : Cross Cultural and Strategic Management. 25, 2, p. 210-230 21 p., 1.

Research output: Contribution to journalArticleResearchpeer-review

wisdom
Taoism
legalism
Confucianism
Buddhism
2017

Confucianism and work ethic: introducing the ReVaMB model

Baumann, C. & Winzar, H., 2017, The political economy of business ethics in East Asia: a historical and comparative perspective. Oh, I. & Park, G. S. (eds.). Elsevier, p. 33-60 28 p. (Elsevier Asian studies series).

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Confucianism
moral philosophy
Values
social isolation

Marketing research

Zikmund, W., D'Alessandro, S., Lowe, B., Winzar, H. & Babin, B. J., 2017, 4th Asia-Pacific ed. Melbourne: Cengage Learning Australia. 602 p.

Research output: Book/ReportBookResearch

marketing
edition
student
SPSS
research process

Using best-worst scaling to reveal perceived relative importance of website attributes

Pascoe, M., Wright, O. & Winzar, H., 2017, In : Asia Pacific Journal of Marketing and Logistics. 29, 2, p. 393-408 16 p.

Research output: Contribution to journalArticleResearchpeer-review

Web sites
Relative importance
Best-worst scaling
Retail
Communication
2016

The role of secondary education in explaining competitiveness

Baumann, C. & Winzar, H., 2 Jan 2016, In : Asia Pacific Journal of Education. 36, 1, p. 13-30 18 p.

Research output: Contribution to journalArticleResearchpeer-review

secondary education
competitiveness
education
mathematics
PISA study
2015

A behavioural long-term based measure to monitor the health of a brand

Mirzaei, A., Gray, D., Baumann, C., Johnson, L. W. & Winzar, H., 25 May 2015, In : Journal of Brand Management. 22, 4, p. 299-322 24 p.

Research output: Contribution to journalArticleResearchpeer-review

Health
Marketing
Brand association
Financial measures
Airline industry
Agent-based model
Experiment
Assortment
Marketing
Empirical study

Consumer behaviour in action

Ling, P., D'Alessandro, S. & Winzar, H., 2015, Melbourne: Oxford University Press. 666 p.

Research output: Book/ReportBookResearch

Consumer behaviour
Psychology
Cricket
Sociology
Industry

The ecological fallacy: How to spot one and tips on how to use one to your advantage

Winzar, H., 1 Feb 2015, In : Australasian Marketing Journal. 23, 1, p. 86-92 7 p.

Research output: Contribution to journalArticleResearchpeer-review

Inference
Hofstede
Cultural dimensions
Aggregate data
2014

A visual-based approach to the mapping of generic skills: its application to a Marketing degree

Ang, L., D'Alessandro, S. & Winzar, H., 2014, In : Higher Education Research and Development. 33, 2, p. 181-197 17 p.

Research output: Contribution to journalArticleResearchpeer-review

marketing
university
curriculum development
university teacher
graduate

Do we measure what We Expect to Measure? Some Issues in the Measurement of Culture in Consumer Research

Sun, G., D’Alessandro, S., Johnson, L. W. & Winzar, H., 30 Jun 2014, In : International Marketing Review. 31, 4, p. 338-362 25 p.

Research output: Contribution to journalArticleResearchpeer-review

Consumer research
Inconsistency
Remedies
Design methodology
Cultural dimensions

Franchise system investment disclosure: signaling value to prospective franchisees

Wright, O. & Winzar, H., 3 Jun 2014, In : Asia Pacific Journal of Marketing and Logistics. 26, 3, p. 365-377 13 p.

Research output: Contribution to journalArticleResearchpeer-review

Franchise system
Franchisee
Disclosure
Franchisor
Franchising

From i-phone 3G to i-phone 4G: A two-stage complex systems model of the two stage diffusion process

D'Alessandro, S. & Winzar, H., Feb 2014, In : Australasian Marketing Journal. 22, 1, p. 69-72 4 p.

Research output: Contribution to journalArticleResearchpeer-review

Upgrade
Diffusion process
Complex systems
System model
Market share

Marketing research

Zikmund, W., D’Alessandro, S., Winzar, H., Lowe, B. & Babin, B., 2014, 3rd Asia Pacific ed. South Melbourne: Cengage Learning. 624 p.

Research output: Book/ReportTextbookResearch

Marketing's decision influence within the firm

Gaskill, A. & Winzar, H., 2014, In : Journal of Empirical Generalisations in Marketing Science. 14, 2, p. 1-19 19 p.

Research output: Contribution to journalArticleResearchpeer-review

Marketing
Possible selves
Organizational outcomes
Marketing function
New product development

Special issue on complex systems: Editor's forward

D'Alessandro, S. & Winzar, H., Feb 2014, In : Australasian Marketing Journal. 22, 1, p. 2-3 2 p.

Research output: Contribution to journalEditorialResearchpeer-review

Agent-based model
Simulation
Complex systems
Marketing
Business networks
2013

Developing an objective customer-market measure of brand equity with a longitudinal perspective

Mirzaei, A., Gray, D., Baumann, C. & Winzar, H., 2013, Proceedings of the Australia New Zealand Marketing Academy Conference 2013. Brodie, R. (ed.). Auckland, New Zealand: The University of Auckland Business School, University of Auckland, p. 1-1 1 p.

Research output: Chapter in Book/Report/Conference proceedingOther chapter contributionResearch

Brand equity
Brand performance
Persistence
Financial measures
Generalizability

Marketing metrics that contribute to marketing accountability in the technology sector

Gaskill, A. & Winzar, H., 2013, In : SAGE Open. 3, 3, p. 1-10 10 p., A001.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
File
marketing
responsibility
resources
Marketing
Accountability

The Capabilities of accountable marketing practitioners: a finance perspective

Gaskill, A. & Winzar, H., 2013, In : Journal of the Academy of Business Education. 14, p. 50-69 20 p.

Research output: Contribution to journalArticleResearch

Marketing
Finance
Accountability
Curriculum
Marketing strategy

The use of Web 2.0 technologies in marketing classes: Key drivers of student acceptance

Lowe, B., D'Alessandro, S., Winzar, H., Laffey, D. & Collier, W., Sep 2013, In : Journal of Consumer Behaviour. 12, 5, p. 412-422 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Social Media
Marketing
Students
Technology
Learning
2012

Deciding to adopt but to what? A two-stage complex systems model of the diffusion process

D'Alessandro, S. & Winzar, H., 2012, ANZMAC 2012: conference proceedings : Sharing the cup of knowledge. Adelaide: ANZMAC2012 Conference, p. 1-7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

market share

Surveys and data sets

D'Alessandro, S. & Winzar, H., 2012, Handbook of Research Methods on Social Entrepreneurship. Seymour, R. G. (ed.). Cheltenham, UK; Northhampton, MA: Edward Elgar Publishing, p. 170-217 48 p.

Research output: Chapter in Book/Report/Conference proceedingChapterResearch

2011

Consumer behaviour

D'Alessandro, S. & Winzar, H., 2011, Research enhanced learning and teaching : learning through scholarship, p. 16- 1 p.

Research output: Contribution to Newspaper/Magazine/WebsiteWebsite contributionResearch

Excellence
Consumer behaviour

The discovery of liars

Doloswala, N., Winzar, H., Song, E. & Nakandala, D. J., 2011, ANZMAC 2011: conference proceedings : Marketing in the age of consumerism : Jekyll or Hyde?. Perth: ANZMAC2011 Conference, p. 4 1 p.

Research output: Chapter in Book/Report/Conference proceedingOther chapter contributionResearch

Penalty
Group cohesion
Disruption
Factors
Simulation

The effects of Chinese traditional culture on materialism

Sun, G., D'Alessandro, S. & Winzar, H., 2011.

Research output: Contribution to conferenceAbstractResearch

The Two different effects of Chinese traditional culture on luxury consumption: face and harmony

Sun, G., Chen, J., D'Alessandro, S. & Winzar, H., 2011, Asia-Pacific advances in consumer research. Yi, Z., Xiao, J. J., Cotte, J. & Price, L. (eds.). Duluth, MN: Association for Consumer Research, Vol. 9. p. 361-368 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Luxury
Harmony
Materialism
Cultural influences
Consumer behaviour

Traditional cultural values, political ideologies and luxury consumption desire in China: a preliminary study

Sun, G., D'Alessandro, S. & Winzar, H., 2011, ANZMAC 2011: conference proceedings : Marketing in the age of consumerism : Jekyll or Hyde?. Perth: ANZMAC2011 Conference, 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Luxury
Political ideology
Cultural values
China
Materialism
2010

Do students know best when it comes to assessment? A best/worst analysis of assessment choices

D'Alessandro, S. & Winzar, H., 2010, ANZMAC 2010: proceedings : doing more with less. Ballantine, P. & Finsterwalder, J. (eds.). Christchurch, New Zealand: University of Canterbury, 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

weighting
semester
student
project group
marketing

Marketing research

Zikmund, W. G., Ward, S., Lowe, B., Winzar, H. & Babin, B. J., 2010, 2nd Asia-Pacific ed. South Melbourne: Cengage Learning. 592 p.

Research output: Book/ReportBookResearch

Measuring relationship quality in a membership association

Vincent, N., Winzar, H. & Webster, C., 2010, ANZMAC 2010: proceedings : doing more with less. Ballantine, P. & Finsterwalder, J. (eds.). Christchurch, New Zealand: University of Canterbury, 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Relationship quality
Word-of-mouth
Continuity
Seller
Mediator

Modelling the complex choices of a business purchase

Wright, O. & Winzar, H., 2010, ANZMAC 2010: proceedings : doing more with less. Ballantine, P. & Finsterwalder, J. (eds.). Christchurch, New Zealand: University of Canterbury, 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Modeling
Choice modelling
Purchase
Vendors
Satisficing

Traditional cultural values, political ideologies and luxury consumption desire in China: a conceptual model

Sun, G., D'Alessandro, S. & Winzar, H., 2010, ANZMAC 2010: proceedings : doing more with less. Ballantine, P. & Finsterwalder, J. (eds.). Christchurch, New Zealand: University of Canterbury, 11 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearch

Luxury
Political ideology
Conceptual model
Cultural values
China
2008

Relationship marketing in Australian professional sport: an extension of the Shani framework

Stavros, C., Pope, N. K. L. & Winzar, H., 2008, In : Sport marketing quarterly. 17, 3, p. 135-145 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Professional sports
Sport organisation
Case study research
Empirical research
2007

An Agenda to Construct an Improved Understanding of Australian Organic Consumers

Adamsen, J., Lyons, K., Winzar, H. F. & Rundle-Thiele, S., 2007, Australian and New Zealand Academy of Marketing, Conference. Thyne, M., Deans, K. & Gnoth, J. (eds.). New Zealand: Australian and New Zealand Marketing Academy, p. 1-8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

A Replication and extension of Goldenberg, Libai & Muller: a complex systems look at the underlying process of word-of-mouth

Winzar, H., 2007, ANZMAC 2007: proceedings : 3Rs - reputation, responsibility and relevance. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin, NZ: Australian and New Zealand Marketing Academy, p. 173-179 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

communications
marketing
simulation

Essentials of SPSS for Windows versions 14 & 15: a business approach

Lowe, B., Winzar, H. F. & Ward, S., 2007, South Melbourne, Vic.: Thomson Learning Australia.

Research output: Book/ReportBookResearch

SPSS
student
Teaching

Exploring repurchase intention in a performing arts context: who comes? and why do they come back?

Hume, M., Mort, G. S. & Winzar, H., 2007, In : International Journal of Nonprofit and Voluntary Sector Marketing. 12, 2, p. 135-148 14 p.

Research output: Contribution to journalArticleResearchpeer-review

Repurchase intention
Performing arts
Factors
Service quality
Service management

Marketing research

Zikmund, W. G., Ward, S., Lowe, B. & Winzar, H., 2007, Asia Pacific ed. South Melbourne, Vic.: Thomson Learning.

Research output: Book/ReportBookResearch

Marketing research
Placing
Integrated
Asia-Pacific region
Industry standards

Predictive validity of conjoint analysis results based on best-worst scaling compared with results based on ranks data

Winzar, H., Agarwal, J., Khalifa, B. & Ringham, L., 2007, ANZMAC 2007: proceedings : 3Rs - reputation, responsibility and relevance. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin, NZ: Australian and New Zealand Marketing Academy, p. 801-806 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

sorting
prediction
analysis
forecast
product

Singing! Dancing! and Service! A Great show needs service for them to come back

Hume, M. M., Mort, G. M. & Winzar, H. F., 2007, Social entrepreneurship, social change and sustainability: Proceedings of the 2007 International Nonprofit and Social Marketing Conference, Brisbane, Australia.. Mort, G. & Hume, M. (eds.). Brisbane: Griffith Business School, Griffith University, p. 1-13 13 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

2006

A Review of online banking in China

Winzar, H., Wang, M. & Chen, X., 2006, Proceedings of the 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development. Ogunmokun, G., Gabbay, R. & Rose, J. (eds.). Paris: Academy of World Business, Marketing and Management Development, 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Online banking
China
Prosperity
Banking services
International trade

Effectiveness of telescopic advertisements delivered via personal video recorders

Reading, N., Bellman, S., Varan, D. & Winzar, H., 2006, In : Journal of Advertising Research. 46, 2, p. 217-227 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Marketing
video
Television
television

Leveraging the Factors Affecting Participation in the Martial Arts: A Validation and Application of Twemlow, Lerma and Twemlow

Winzar, H. F., Pope, N., Kim, K. & Forrest, E., 2006, Australian and New Zealand Marketing Academy Conference. Patti, C. & Drennan, J. (eds.). Brisbane: Queensland University of Technology, p. 1-5 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Modelling the level of franchising in Taiwan: a test of resource-scarcity theory and agency theory

Chen, H-H. & Winzar, H., 2006, Proceedings of the 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development. Ogunmokun, G., Gabbay, R. & Rose, J. (eds.). Paris: Academy of World Business, Marketing and Development, 13 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Agency theory
Resource scarcity
Franchising
Taiwan
Modeling

Prestige marketing: defining and measuring prestige in the car industry

Goodman, M., Merrilees, B. & Winzar, H., 2006, 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development. Gabriel Ogunmokun, R. G. & Janelle Rose (eds.). Paris, France: Academy of World Business, Marketing and Management Development

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Understanding service experience in non-profit performing arts: Implications for operations and service management

Hume, M., Sullivan Mort, G., Liesch, P. W. & Winzar, H., Jun 2006, In : Journal of Operations Management. 24, 4 SPEC. ISS., p. 304-324 21 p.

Research output: Contribution to journalArticleResearchpeer-review

Operations Management
Service Management
Marketing
Sales
Service Quality
2005

Deriving a Shortlist of Brand Names: A Comparison of Measures Based on Censored Preference Data

Lowe, B. & Winzar, H., 2005, Australian and New Zealand Marketing Academy Conference. Perth: The University of Western Australia, p. 46-51 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review