1992 …2020

Research output per year

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Research Outputs

2020

Confucianism, discipline, and competitiveness

Baumann, C., Winzar, H. & Viengkham, D., 2020, New York: Routledge, Taylor and Francis Group. 257 p. (Routledge Studies in International Business and the World Economy)

Research output: Book/ReportBook

2018
11 Citations (Scopus)

Confucianism: measurement and association with workforce performance

Viengkham, D., Baumann, C. & Winzar, H., 2018, In : Cross Cultural and Strategic Management. 25, 2, p. 337-374 38 p.

Research output: Contribution to journalArticle

5 Citations (Scopus)
3 Citations (Scopus)
2017

Confucianism and work ethic: introducing the ReVaMB model

Baumann, C. & Winzar, H., 2017, The political economy of business ethics in East Asia: a historical and comparative perspective. Oh, I. & Park, G. S. (eds.). Elsevier, p. 33-60 28 p. (Elsevier Asian studies series).

Research output: Chapter in Book/Report/Conference proceedingChapter

10 Citations (Scopus)

Marketing research

Zikmund, W., D'Alessandro, S., Lowe, B., Winzar, H. & Babin, B. J., 2017, 4th Asia-Pacific ed. Melbourne: Cengage Learning Australia. 602 p.

Research output: Book/ReportBook

Using best-worst scaling to reveal perceived relative importance of website attributes

Pascoe, M., Wright, O. & Winzar, H., 2017, In : Asia Pacific Journal of Marketing and Logistics. 29, 2, p. 393-408 16 p.

Research output: Contribution to journalArticle

3 Citations (Scopus)
2016

The role of secondary education in explaining competitiveness

Baumann, C. & Winzar, H., 2 Jan 2016, In : Asia Pacific Journal of Education. 36, 1, p. 13-30 18 p.

Research output: Contribution to journalArticle

21 Citations (Scopus)
2015

A behavioural long-term based measure to monitor the health of a brand

Mirzaei, A., Gray, D., Baumann, C., Johnson, L. W. & Winzar, H., 25 May 2015, In : Journal of Brand Management. 22, 4, p. 299-322 24 p.

Research output: Contribution to journalArticle

10 Citations (Scopus)

Consumer behaviour in action

Ling, P., D'Alessandro, S. & Winzar, H., 2015, Melbourne: Oxford University Press. 666 p.

Research output: Book/ReportBook

The ecological fallacy: How to spot one and tips on how to use one to your advantage

Winzar, H., 1 Feb 2015, In : Australasian Marketing Journal. 23, 1, p. 86-92 7 p.

Research output: Contribution to journalArticle

12 Citations (Scopus)
2014

A visual-based approach to the mapping of generic skills: its application to a Marketing degree

Ang, L., D'Alessandro, S. & Winzar, H., 2014, In : Higher Education Research and Development. 33, 2, p. 181-197 17 p.

Research output: Contribution to journalArticle

3 Citations (Scopus)

Do we measure what We Expect to Measure? Some Issues in the Measurement of Culture in Consumer Research

Sun, G., D’Alessandro, S., Johnson, L. W. & Winzar, H., 30 Jun 2014, In : International Marketing Review. 31, 4, p. 338-362 25 p.

Research output: Contribution to journalArticle

19 Citations (Scopus)

Franchise system investment disclosure: signaling value to prospective franchisees

Wright, O. & Winzar, H., 3 Jun 2014, In : Asia Pacific Journal of Marketing and Logistics. 26, 3, p. 365-377 13 p.

Research output: Contribution to journalArticle

3 Citations (Scopus)

From i-phone 3G to i-phone 4G: A two-stage complex systems model of the two stage diffusion process

D'Alessandro, S. & Winzar, H., Feb 2014, In : Australasian Marketing Journal. 22, 1, p. 69-72 4 p.

Research output: Contribution to journalArticle

3 Citations (Scopus)

Marketing research

Zikmund, W., D’Alessandro, S., Winzar, H., Lowe, B. & Babin, B., 2014, 3rd Asia Pacific ed. South Melbourne: Cengage Learning. 624 p.

Research output: Book/ReportTextbook

Marketing's decision influence within the firm

Gaskill, A. & Winzar, H., 2014, In : Journal of Empirical Generalisations in Marketing Science. 14, 2, p. 1-19 19 p.

Research output: Contribution to journalArticle

1 Citation (Scopus)

Special issue on complex systems: Editor's forward

D'Alessandro, S. & Winzar, H., Feb 2014, In : Australasian Marketing Journal. 22, 1, p. 2-3 2 p.

Research output: Contribution to journalEditorial

1 Citation (Scopus)
2013

Developing an objective customer-market measure of brand equity with a longitudinal perspective

Mirzaei, A., Gray, D., Baumann, C. & Winzar, H., 2013, Proceedings of the Australia New Zealand Marketing Academy Conference 2013. Brodie, R. (ed.). Auckland, New Zealand: The University of Auckland Business School, University of Auckland, p. 1-1 1 p.

Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

Marketing metrics that contribute to marketing accountability in the technology sector

Gaskill, A. & Winzar, H., 2013, In : SAGE Open. 3, 3, p. 1-10 10 p., A001.

Research output: Contribution to journalArticle

Open Access
File
49 Downloads (Pure)

The Capabilities of accountable marketing practitioners: a finance perspective

Gaskill, A. & Winzar, H., 2013, In : Journal of the Academy of Business Education. 14, p. 50-69 20 p.

Research output: Contribution to journalArticle

The use of Web 2.0 technologies in marketing classes: Key drivers of student acceptance

Lowe, B., D'Alessandro, S., Winzar, H., Laffey, D. & Collier, W., Sep 2013, In : Journal of Consumer Behaviour. 12, 5, p. 412-422 11 p.

Research output: Contribution to journalArticle

20 Citations (Scopus)
2012

Deciding to adopt but to what? A two-stage complex systems model of the diffusion process

D'Alessandro, S. & Winzar, H., 2012, ANZMAC 2012: conference proceedings : Sharing the cup of knowledge. Adelaide: ANZMAC2012 Conference, p. 1-7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Surveys and data sets

D'Alessandro, S. & Winzar, H., 2012, Handbook of Research Methods on Social Entrepreneurship. Seymour, R. G. (ed.). Cheltenham, UK; Northhampton, MA: Edward Elgar Publishing, p. 170-217 48 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2011

Consumer behaviour

D'Alessandro, S. & Winzar, H., 2011, Research enhanced learning and teaching : learning through scholarship, p. 16- 1 p.

Research output: Contribution to Newspaper/Magazine/WebsiteWebsite contribution

The discovery of liars

Doloswala, N., Winzar, H., Song, E. & Nakandala, D. J., 2011, ANZMAC 2011: conference proceedings : Marketing in the age of consumerism : Jekyll or Hyde?. Perth: ANZMAC2011 Conference, p. 4 1 p.

Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

The effects of Chinese traditional culture on materialism

Sun, G., D'Alessandro, S. & Winzar, H., 2011.

Research output: Contribution to conferenceAbstract

The Two different effects of Chinese traditional culture on luxury consumption: face and harmony

Sun, G., Chen, J., D'Alessandro, S. & Winzar, H., 2011, Asia-Pacific advances in consumer research. Yi, Z., Xiao, J. J., Cotte, J. & Price, L. (eds.). Duluth, MN: Association for Consumer Research, Vol. 9. p. 361-368 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Traditional cultural values, political ideologies and luxury consumption desire in China: a preliminary study

Sun, G., D'Alessandro, S. & Winzar, H., 2011, ANZMAC 2011: conference proceedings : Marketing in the age of consumerism : Jekyll or Hyde?. Perth: ANZMAC2011 Conference, 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

2010

Do students know best when it comes to assessment? A best/worst analysis of assessment choices

D'Alessandro, S. & Winzar, H., 2010, ANZMAC 2010: proceedings : doing more with less. Ballantine, P. & Finsterwalder, J. (eds.). Christchurch, New Zealand: University of Canterbury, 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Marketing research

Zikmund, W. G., Ward, S., Lowe, B., Winzar, H. & Babin, B. J., 2010, 2nd Asia-Pacific ed. South Melbourne: Cengage Learning. 592 p.

Research output: Book/ReportBook

Measuring relationship quality in a membership association

Vincent, N., Winzar, H. & Webster, C., 2010, ANZMAC 2010: proceedings : doing more with less. Ballantine, P. & Finsterwalder, J. (eds.). Christchurch, New Zealand: University of Canterbury, 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Modelling the complex choices of a business purchase

Wright, O. & Winzar, H., 2010, ANZMAC 2010: proceedings : doing more with less. Ballantine, P. & Finsterwalder, J. (eds.). Christchurch, New Zealand: University of Canterbury, 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Traditional cultural values, political ideologies and luxury consumption desire in China: a conceptual model

Sun, G., D'Alessandro, S. & Winzar, H., 2010, ANZMAC 2010: proceedings : doing more with less. Ballantine, P. & Finsterwalder, J. (eds.). Christchurch, New Zealand: University of Canterbury, 11 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

2008

Relationship marketing in Australian professional sport: an extension of the Shani framework

Stavros, C., Pope, N. K. L. & Winzar, H., 2008, In : Sport marketing quarterly. 17, 3, p. 135-145 11 p.

Research output: Contribution to journalArticle

2007

An Agenda to Construct an Improved Understanding of Australian Organic Consumers

Adamsen, J., Lyons, K., Winzar, H. F. & Rundle-Thiele, S., 2007, Australian and New Zealand Academy of Marketing, Conference. Thyne, M., Deans, K. & Gnoth, J. (eds.). New Zealand: Australian and New Zealand Marketing Academy, p. 1-8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

A Replication and extension of Goldenberg, Libai & Muller: a complex systems look at the underlying process of word-of-mouth

Winzar, H., 2007, ANZMAC 2007: proceedings : 3Rs - reputation, responsibility and relevance. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin, NZ: Australian and New Zealand Marketing Academy, p. 173-179 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Essentials of SPSS for Windows versions 14 & 15: a business approach

Lowe, B., Winzar, H. F. & Ward, S., 2007, South Melbourne, Vic.: Thomson Learning Australia.

Research output: Book/ReportBook

Marketing research

Zikmund, W. G., Ward, S., Lowe, B. & Winzar, H., 2007, Asia Pacific ed. South Melbourne, Vic.: Thomson Learning.

Research output: Book/ReportBook

Predictive validity of conjoint analysis results based on best-worst scaling compared with results based on ranks data

Winzar, H., Agarwal, J., Khalifa, B. & Ringham, L., 2007, ANZMAC 2007: proceedings : 3Rs - reputation, responsibility and relevance. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin, NZ: Australian and New Zealand Marketing Academy, p. 801-806 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Singing! Dancing! and Service! A Great show needs service for them to come back

Hume, M. M., Mort, G. M. & Winzar, H. F., 2007, Social entrepreneurship, social change and sustainability: Proceedings of the 2007 International Nonprofit and Social Marketing Conference, Brisbane, Australia.. Mort, G. & Hume, M. (eds.). Brisbane: Griffith Business School, Griffith University, p. 1-13 13 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

2006

A Review of online banking in China

Winzar, H., Wang, M. & Chen, X., 2006, Proceedings of the 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development. Ogunmokun, G., Gabbay, R. & Rose, J. (eds.). Paris: Academy of World Business, Marketing and Management Development, 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Effectiveness of telescopic advertisements delivered via personal video recorders

Reading, N., Bellman, S., Varan, D. & Winzar, H., 2006, In : Journal of Advertising Research. 46, 2, p. 217-227 11 p.

Research output: Contribution to journalArticle

16 Citations (Scopus)

Leveraging the Factors Affecting Participation in the Martial Arts: A Validation and Application of Twemlow, Lerma and Twemlow

Winzar, H. F., Pope, N., Kim, K. & Forrest, E., 2006, Australian and New Zealand Marketing Academy Conference. Patti, C. & Drennan, J. (eds.). Brisbane: Queensland University of Technology, p. 1-5 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Modelling the level of franchising in Taiwan: a test of resource-scarcity theory and agency theory

Chen, H-H. & Winzar, H., 2006, Proceedings of the 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development. Ogunmokun, G., Gabbay, R. & Rose, J. (eds.). Paris: Academy of World Business, Marketing and Development, 13 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Prestige marketing: defining and measuring prestige in the car industry

Goodman, M., Merrilees, B. & Winzar, H., 2006, 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development. Gabriel Ogunmokun, R. G. & Janelle Rose (eds.). Paris, France: Academy of World Business, Marketing and Management Development

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Understanding service experience in non-profit performing arts: Implications for operations and service management

Hume, M., Sullivan Mort, G., Liesch, P. W. & Winzar, H., Jun 2006, In : Journal of Operations Management. 24, 4 SPEC. ISS., p. 304-324 21 p.

Research output: Contribution to journalArticle

73 Citations (Scopus)
2005

Deriving a Shortlist of Brand Names: A Comparison of Measures Based on Censored Preference Data

Lowe, B. & Winzar, H., 2005, Australian and New Zealand Marketing Academy Conference. Perth: The University of Western Australia, p. 46-51 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution