Hume Winzar

Associate Professor

1992 …2020
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Research Outputs 1992 2020

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Book
2020

Confucianism, discipline, and competitiveness

Baumann, C., Winzar, H. & Viengkham, D., 2020, New York: Routledge, Taylor and Francis Group. 257 p. (Routledge Studies in International Business and the World Economy)

Research output: Book/ReportBookResearchpeer-review

Confucianism
competitiveness
taxonomy
productivity
performance
2017

Marketing research

Zikmund, W., D'Alessandro, S., Lowe, B., Winzar, H. & Babin, B. J., 2017, 4th Asia-Pacific ed. Melbourne: Cengage Learning Australia. 602 p.

Research output: Book/ReportBookResearch

marketing
edition
student
SPSS
research process
2015

Consumer behaviour in action

Ling, P., D'Alessandro, S. & Winzar, H., 2015, Melbourne: Oxford University Press. 666 p.

Research output: Book/ReportBookResearch

Consumer behaviour
Psychology
Cricket
Sociology
Industry
2010

Marketing research

Zikmund, W. G., Ward, S., Lowe, B., Winzar, H. & Babin, B. J., 2010, 2nd Asia-Pacific ed. South Melbourne: Cengage Learning. 592 p.

Research output: Book/ReportBookResearch

2007

Essentials of SPSS for Windows versions 14 & 15: a business approach

Lowe, B., Winzar, H. F. & Ward, S., 2007, South Melbourne, Vic.: Thomson Learning Australia.

Research output: Book/ReportBookResearch

SPSS
student
Teaching

Marketing research

Zikmund, W. G., Ward, S., Lowe, B. & Winzar, H., 2007, Asia Pacific ed. South Melbourne, Vic.: Thomson Learning.

Research output: Book/ReportBookResearch

Marketing research
Placing
Integrated
Asia-Pacific region
Industry standards