Hume Winzar

Associate Professor

1992 …2020
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Research Outputs 1992 2020

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Conference proceeding contribution
2012

Deciding to adopt but to what? A two-stage complex systems model of the diffusion process

D'Alessandro, S. & Winzar, H., 2012, ANZMAC 2012: conference proceedings : Sharing the cup of knowledge. Adelaide: ANZMAC2012 Conference, p. 1-7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

market share
2011

The Two different effects of Chinese traditional culture on luxury consumption: face and harmony

Sun, G., Chen, J., D'Alessandro, S. & Winzar, H., 2011, Asia-Pacific advances in consumer research. Yi, Z., Xiao, J. J., Cotte, J. & Price, L. (eds.). Duluth, MN: Association for Consumer Research, Vol. 9. p. 361-368 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Luxury
Harmony
Materialism
Cultural influences
Consumer behaviour

Traditional cultural values, political ideologies and luxury consumption desire in China: a preliminary study

Sun, G., D'Alessandro, S. & Winzar, H., 2011, ANZMAC 2011: conference proceedings : Marketing in the age of consumerism : Jekyll or Hyde?. Perth: ANZMAC2011 Conference, 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Luxury
Political ideology
Cultural values
China
Materialism
2010

Do students know best when it comes to assessment? A best/worst analysis of assessment choices

D'Alessandro, S. & Winzar, H., 2010, ANZMAC 2010: proceedings : doing more with less. Ballantine, P. & Finsterwalder, J. (eds.). Christchurch, New Zealand: University of Canterbury, 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

weighting
semester
student
project group
marketing

Measuring relationship quality in a membership association

Vincent, N., Winzar, H. & Webster, C., 2010, ANZMAC 2010: proceedings : doing more with less. Ballantine, P. & Finsterwalder, J. (eds.). Christchurch, New Zealand: University of Canterbury, 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Relationship quality
Word-of-mouth
Continuity
Seller
Mediator

Modelling the complex choices of a business purchase

Wright, O. & Winzar, H., 2010, ANZMAC 2010: proceedings : doing more with less. Ballantine, P. & Finsterwalder, J. (eds.). Christchurch, New Zealand: University of Canterbury, 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Modeling
Choice modelling
Purchase
Vendors
Satisficing

Traditional cultural values, political ideologies and luxury consumption desire in China: a conceptual model

Sun, G., D'Alessandro, S. & Winzar, H., 2010, ANZMAC 2010: proceedings : doing more with less. Ballantine, P. & Finsterwalder, J. (eds.). Christchurch, New Zealand: University of Canterbury, 11 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearch

Luxury
Political ideology
Conceptual model
Cultural values
China
2007

An Agenda to Construct an Improved Understanding of Australian Organic Consumers

Adamsen, J., Lyons, K., Winzar, H. F. & Rundle-Thiele, S., 2007, Australian and New Zealand Academy of Marketing, Conference. Thyne, M., Deans, K. & Gnoth, J. (eds.). New Zealand: Australian and New Zealand Marketing Academy, p. 1-8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

A Replication and extension of Goldenberg, Libai & Muller: a complex systems look at the underlying process of word-of-mouth

Winzar, H., 2007, ANZMAC 2007: proceedings : 3Rs - reputation, responsibility and relevance. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin, NZ: Australian and New Zealand Marketing Academy, p. 173-179 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

communications
marketing
simulation

Predictive validity of conjoint analysis results based on best-worst scaling compared with results based on ranks data

Winzar, H., Agarwal, J., Khalifa, B. & Ringham, L., 2007, ANZMAC 2007: proceedings : 3Rs - reputation, responsibility and relevance. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin, NZ: Australian and New Zealand Marketing Academy, p. 801-806 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

sorting
prediction
analysis
forecast
product

Singing! Dancing! and Service! A Great show needs service for them to come back

Hume, M. M., Mort, G. M. & Winzar, H. F., 2007, Social entrepreneurship, social change and sustainability: Proceedings of the 2007 International Nonprofit and Social Marketing Conference, Brisbane, Australia.. Mort, G. & Hume, M. (eds.). Brisbane: Griffith Business School, Griffith University, p. 1-13 13 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

2006

A Review of online banking in China

Winzar, H., Wang, M. & Chen, X., 2006, Proceedings of the 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development. Ogunmokun, G., Gabbay, R. & Rose, J. (eds.). Paris: Academy of World Business, Marketing and Management Development, 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Online banking
China
Prosperity
Banking services
International trade

Leveraging the Factors Affecting Participation in the Martial Arts: A Validation and Application of Twemlow, Lerma and Twemlow

Winzar, H. F., Pope, N., Kim, K. & Forrest, E., 2006, Australian and New Zealand Marketing Academy Conference. Patti, C. & Drennan, J. (eds.). Brisbane: Queensland University of Technology, p. 1-5 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Modelling the level of franchising in Taiwan: a test of resource-scarcity theory and agency theory

Chen, H-H. & Winzar, H., 2006, Proceedings of the 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development. Ogunmokun, G., Gabbay, R. & Rose, J. (eds.). Paris: Academy of World Business, Marketing and Development, 13 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Agency theory
Resource scarcity
Franchising
Taiwan
Modeling

Prestige marketing: defining and measuring prestige in the car industry

Goodman, M., Merrilees, B. & Winzar, H., 2006, 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development. Gabriel Ogunmokun, R. G. & Janelle Rose (eds.). Paris, France: Academy of World Business, Marketing and Management Development

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

2005

Deriving a Shortlist of Brand Names: A Comparison of Measures Based on Censored Preference Data

Lowe, B. & Winzar, H., 2005, Australian and New Zealand Marketing Academy Conference. Perth: The University of Western Australia, p. 46-51 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Encore! Encore! The show gets a standing ovation but will you be back?

Hume, M. M., Mort, G. M. & Winzar, H. F., 2005, 2nd Australasian Nonprofit and Social Marketing Conference: At the threshold: Challenges and developments in social, sport and arts marketing. Rentschler, R. & Hall, J. (eds.). Geelong, VIC: Deakin University Press, p. 1-9 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

The Ecological fallacy: how to spot one and tips on how to use one to your advantage

Winzar, H. F., 2005, ANZMAC 2005: conference proceedings : broadening the boundaries. Purchase, S. (ed.). Fremantle, WA: ANZMAC, p. 151-158 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

statistical data
appeal
2004

Changing advertising models with changing technology: telescopic advertising opportunities with personal video recorders

Reading, N. & Winzar, H., 2004, Conference Proceedings 2004 Inaugural Academy of World Business, Marketing and Management Development Conference. Ogunmokun, G., Gabbay, R. & McPhail, J. (eds.). Perth: Academy of World Business, Marketing and Management Development

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Exploring Surrogate Internet Usage

Cragnolini, V., Heaney, J-G. & Winzar, H., 2004, Conference Proceedings 2004 Innaugural Academy of World Business Marketing and Management Development. Ogunmokun, G., Gabbay, R. & McPhail, J. (eds.). Western Australia: Academy of World Business, Marketing and Management Development

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Forecasting Shares for Multiple Purchases: Towards a Test of the New Individual-level Multinomial Probit

Winzar, H., Bloxsome, E. & Mills, M. K., 2004, ANZMAC 2004 Marketing Accountabilities and Responsibilities. Jim Wiley (ed.). Wellington, New Zealand: Australian and New Zealand Marketing Academy (ANZMAC)

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Repurchase in a Performing Arts Context: The Perspective of Value

Hume, M., Mort, G. S. & Winzar, H., 2004, ANZMAC 2004: Marketing Accountabilities and Responsibilities. Wiley, J. (ed.). Wellington, New Zealand: ANZMAC

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

The Role of Hedonic and Utilitarian Factors in Repurchase Decisions: A Performing Arts Context

Hume, M. M., Mort, G. S. & Winzar, H., 2004, Conference Proceedings: 2004 Inaugural Academy of World Business, Marketing and Management Development Conference. Perth: Academy of World Business, Marketing and Management Development

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Understanding Repurchase Intention in the Performing Arts Context

Hume, M., Mort, G. S. & Winzar, H., 2004, Nonprofit marketing: perspectives and advances. Mort, G. S. (ed.). Canberra: School of Business and Information Management, Faculty of Economics and Commerce, ANU

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

2003

Causes of franchisee failure: an analysis of franchisor and franchisee perspectives

Frazer, L. & Winzar, H. F., 2003, Marketing across borders and boundaries understanding cross-functional and inter-disciplinary interfaces within an increasingly global environment. Lewin, J. E. (ed.). Perth: Academy of Marketing Science, Vol. XI.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Choosing An Undergraduate Business School: The Importance of Education Delivery Options

Kulchitsky, J. D., Leo, A. C. H. & Winzar, H. F., 2003, 2003 AMA Winter Marketing Educators' Conference. Chapman Moore, M. & Henderson, G. R. (eds.). USA: American Marketing Association, Vol. 14.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Understanding consumer evaluation criteria for repurchase in a performing arts context

Hume, M., Mort, G. S. & Winzar, H., 2003, Celebration of ehrenberg and bass: marketing discoveries, knowledge and contribution. Kennedy, R. (ed.). Adelaide: ANZMAC, p. 1998-2005 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Repurchase
Performing arts
Evaluation criteria
Consumer evaluation
Repurchase intention