1992 …2020

Research output per year

If you made any changes in Pure these will be visible here soon.

Research Outputs

Filter
Other chapter contribution
2013

Developing an objective customer-market measure of brand equity with a longitudinal perspective

Mirzaei, A., Gray, D., Baumann, C. & Winzar, H., 2013, Proceedings of the Australia New Zealand Marketing Academy Conference 2013. Brodie, R. (ed.). Auckland, New Zealand: The University of Auckland Business School, University of Auckland, p. 1-1 1 p.

Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

2011

The discovery of liars

Doloswala, N., Winzar, H., Song, E. & Nakandala, D. J., 2011, ANZMAC 2011: conference proceedings : Marketing in the age of consumerism : Jekyll or Hyde?. Perth: ANZMAC2011 Conference, p. 4 1 p.

Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution