Hume Winzar

Associate Professor

1992 …2020
If you made any changes in Pure these will be visible here soon.

Research Outputs 1992 2020

Filter
Other chapter contribution
2013

Developing an objective customer-market measure of brand equity with a longitudinal perspective

Mirzaei, A., Gray, D., Baumann, C. & Winzar, H., 2013, Proceedings of the Australia New Zealand Marketing Academy Conference 2013. Brodie, R. (ed.). Auckland, New Zealand: The University of Auckland Business School, University of Auckland, p. 1-1 1 p.

Research output: Chapter in Book/Report/Conference proceedingOther chapter contributionResearch

Brand equity
Brand performance
Persistence
Financial measures
Generalizability
2011

The discovery of liars

Doloswala, N., Winzar, H., Song, E. & Nakandala, D. J., 2011, ANZMAC 2011: conference proceedings : Marketing in the age of consumerism : Jekyll or Hyde?. Perth: ANZMAC2011 Conference, p. 4 1 p.

Research output: Chapter in Book/Report/Conference proceedingOther chapter contributionResearch

Penalty
Group cohesion
Disruption
Factors
Simulation