Hume Winzar

Associate Professor

1992 …2020
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Research Outputs 1992 2020

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Article
2018

Brand competitiveness: introducing the customer-based brand value (CBBV) – competitiveness chain

Winzar, H., Baumann, C. & Chu, W., 2018, In : International Journal of Contemporary Hospitality Management. 30, 1, p. 637-660 24 p.

Research output: Contribution to journalArticleResearchpeer-review

competitiveness
equity
market
segmentation
Competitiveness

Confucianism: measurement and association with workforce performance

Viengkham, D., Baumann, C. & Winzar, H., 2018, In : Cross Cultural and Strategic Management. 25, 2, p. 337-374 38 p.

Research output: Contribution to journalArticleResearchpeer-review

Confucianism
society
performance
Values
Taiwan

East Asian wisdom and relativity: inter-ocular testing of Schwartz values from WVS with extension of the ReVaMB model

Baumann, C., Winzar, H. & Fang, T., 3 Apr 2018, In : Cross Cultural and Strategic Management. 25, 2, p. 210-230 21 p., 1.

Research output: Contribution to journalArticleResearchpeer-review

wisdom
Taoism
legalism
Confucianism
Buddhism
2017

Using best-worst scaling to reveal perceived relative importance of website attributes

Pascoe, M., Wright, O. & Winzar, H., 2017, In : Asia Pacific Journal of Marketing and Logistics. 29, 2, p. 393-408 16 p.

Research output: Contribution to journalArticleResearchpeer-review

Web sites
Relative importance
Best-worst scaling
Retail
Communication
2016

The role of secondary education in explaining competitiveness

Baumann, C. & Winzar, H., 2 Jan 2016, In : Asia Pacific Journal of Education. 36, 1, p. 13-30 18 p.

Research output: Contribution to journalArticleResearchpeer-review

secondary education
competitiveness
education
mathematics
PISA study
2015

A behavioural long-term based measure to monitor the health of a brand

Mirzaei, A., Gray, D., Baumann, C., Johnson, L. W. & Winzar, H., 25 May 2015, In : Journal of Brand Management. 22, 4, p. 299-322 24 p.

Research output: Contribution to journalArticleResearchpeer-review

Health
Marketing
Brand association
Financial measures
Airline industry

The ecological fallacy: How to spot one and tips on how to use one to your advantage

Winzar, H., 1 Feb 2015, In : Australasian Marketing Journal. 23, 1, p. 86-92 7 p.

Research output: Contribution to journalArticleResearchpeer-review

Inference
Hofstede
Cultural dimensions
Aggregate data
2014

A visual-based approach to the mapping of generic skills: its application to a Marketing degree

Ang, L., D'Alessandro, S. & Winzar, H., 2014, In : Higher Education Research and Development. 33, 2, p. 181-197 17 p.

Research output: Contribution to journalArticleResearchpeer-review

marketing
university
curriculum development
university teacher
graduate

Do we measure what We Expect to Measure? Some Issues in the Measurement of Culture in Consumer Research

Sun, G., D’Alessandro, S., Johnson, L. W. & Winzar, H., 30 Jun 2014, In : International Marketing Review. 31, 4, p. 338-362 25 p.

Research output: Contribution to journalArticleResearchpeer-review

Consumer research
Inconsistency
Remedies
Design methodology
Cultural dimensions

Franchise system investment disclosure: signaling value to prospective franchisees

Wright, O. & Winzar, H., 3 Jun 2014, In : Asia Pacific Journal of Marketing and Logistics. 26, 3, p. 365-377 13 p.

Research output: Contribution to journalArticleResearchpeer-review

Franchise system
Franchisee
Disclosure
Franchisor
Franchising

From i-phone 3G to i-phone 4G: A two-stage complex systems model of the two stage diffusion process

D'Alessandro, S. & Winzar, H., Feb 2014, In : Australasian Marketing Journal. 22, 1, p. 69-72 4 p.

Research output: Contribution to journalArticleResearchpeer-review

Upgrade
Diffusion process
Complex systems
System model
Market share

Marketing's decision influence within the firm

Gaskill, A. & Winzar, H., 2014, In : Journal of Empirical Generalisations in Marketing Science. 14, 2, p. 1-19 19 p.

Research output: Contribution to journalArticleResearchpeer-review

Marketing
Possible selves
Organizational outcomes
Marketing function
New product development
2013

Marketing metrics that contribute to marketing accountability in the technology sector

Gaskill, A. & Winzar, H., 2013, In : SAGE Open. 3, 3, p. 1-10 10 p., A001.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
File
marketing
responsibility
resources
Marketing
Accountability

The Capabilities of accountable marketing practitioners: a finance perspective

Gaskill, A. & Winzar, H., 2013, In : Journal of the Academy of Business Education. 14, p. 50-69 20 p.

Research output: Contribution to journalArticleResearch

Marketing
Finance
Accountability
Curriculum
Marketing strategy

The use of Web 2.0 technologies in marketing classes: Key drivers of student acceptance

Lowe, B., D'Alessandro, S., Winzar, H., Laffey, D. & Collier, W., Sep 2013, In : Journal of Consumer Behaviour. 12, 5, p. 412-422 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Social Media
Marketing
Students
Technology
Learning
2008

Relationship marketing in Australian professional sport: an extension of the Shani framework

Stavros, C., Pope, N. K. L. & Winzar, H., 2008, In : Sport marketing quarterly. 17, 3, p. 135-145 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Professional sports
Sport organisation
Case study research
Empirical research
2007

Exploring repurchase intention in a performing arts context: who comes? and why do they come back?

Hume, M., Mort, G. S. & Winzar, H., 2007, In : International Journal of Nonprofit and Voluntary Sector Marketing. 12, 2, p. 135-148 14 p.

Research output: Contribution to journalArticleResearchpeer-review

Repurchase intention
Performing arts
Factors
Service quality
Service management
2006

Effectiveness of telescopic advertisements delivered via personal video recorders

Reading, N., Bellman, S., Varan, D. & Winzar, H., 2006, In : Journal of Advertising Research. 46, 2, p. 217-227 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Marketing
video
Television
television

Understanding service experience in non-profit performing arts: Implications for operations and service management

Hume, M., Sullivan Mort, G., Liesch, P. W. & Winzar, H., Jun 2006, In : Journal of Operations Management. 24, 4 SPEC. ISS., p. 304-324 21 p.

Research output: Contribution to journalArticleResearchpeer-review

Operations Management
Service Management
Marketing
Sales
Service Quality
2005

Exits and expectations: Why disappointed franchisees leave

Frazer, L. & Winzar, H., Nov 2005, In : Journal of Business Research. 58, 11 SPEC. ISS., p. 1534-1542 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Qualitative Research
Research
Organizations
Incidence
Exit
2003

Strategic Internet Marketing"

Pope, N. K. & Winzar, H. F., 2003, In : European Journal of Marketing. 37, 3/4, p. 614-616 3 p.

Research output: Contribution to journalArticleResearch

1994

Attitudinal and environmental influences on preferences for undergraduate business courses

Winzar, H. & Morley, R., 20 May 1994, In : Journal of Marketing for Higher Education. 5, 1, p. 49-70 22 p.

Research output: Contribution to journalArticleResearchpeer-review

university
analysis procedure
data analysis
student
Enrollment
1993

Modelling long distance pleasure travel mode using perceived modal attributes

Winzar, H., Pidcock, P. & Johnson, L., 13 Sep 1993, In : Journal of Travel and Tourism Marketing. 2, 1, p. 53-68 16 p.

Research output: Contribution to journalArticleResearchpeer-review

market
tourism
modeling
targeting
attribute

Personality biases of accounting students: some implications for learning style preferences

Booth, P. & Winzar, H., 1993, In : Accounting & Finance. 33, 2, p. 109-120 12 p.

Research output: Contribution to journalArticleResearchpeer-review

Accounting students
Learning styles
Personality types
Intuition
Psychology
1992

Product classifications and marketing strategy

Winzar, H. F., 1992, In : Journal of Marketing Management. 8, 3, p. 259-268 10 p.

Research output: Contribution to journalArticleResearchpeer-review

Marketing strategy
Classification schemes
Marketing
Social context
Generalizability