1992 …2020

Research output per year

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Research Outputs

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Article
2018
12 Citations (Scopus)

Confucianism: measurement and association with workforce performance

Viengkham, D., Baumann, C. & Winzar, H., 2018, In : Cross Cultural and Strategic Management. 25, 2, p. 337-374 38 p.

Research output: Contribution to journalArticle

5 Citations (Scopus)
4 Citations (Scopus)
2017

Using best-worst scaling to reveal perceived relative importance of website attributes

Pascoe, M., Wright, O. & Winzar, H., 2017, In : Asia Pacific Journal of Marketing and Logistics. 29, 2, p. 393-408 16 p.

Research output: Contribution to journalArticle

3 Citations (Scopus)
2016

The role of secondary education in explaining competitiveness

Baumann, C. & Winzar, H., 2 Jan 2016, In : Asia Pacific Journal of Education. 36, 1, p. 13-30 18 p.

Research output: Contribution to journalArticle

21 Citations (Scopus)
2015

A behavioural long-term based measure to monitor the health of a brand

Mirzaei, A., Gray, D., Baumann, C., Johnson, L. W. & Winzar, H., 25 May 2015, In : Journal of Brand Management. 22, 4, p. 299-322 24 p.

Research output: Contribution to journalArticle

10 Citations (Scopus)

The ecological fallacy: How to spot one and tips on how to use one to your advantage

Winzar, H., 1 Feb 2015, In : Australasian Marketing Journal. 23, 1, p. 86-92 7 p.

Research output: Contribution to journalArticle

12 Citations (Scopus)
2014

A visual-based approach to the mapping of generic skills: its application to a Marketing degree

Ang, L., D'Alessandro, S. & Winzar, H., 2014, In : Higher Education Research and Development. 33, 2, p. 181-197 17 p.

Research output: Contribution to journalArticle

3 Citations (Scopus)

Do we measure what We Expect to Measure? Some Issues in the Measurement of Culture in Consumer Research

Sun, G., D’Alessandro, S., Johnson, L. W. & Winzar, H., 30 Jun 2014, In : International Marketing Review. 31, 4, p. 338-362 25 p.

Research output: Contribution to journalArticle

19 Citations (Scopus)

Franchise system investment disclosure: signaling value to prospective franchisees

Wright, O. & Winzar, H., 3 Jun 2014, In : Asia Pacific Journal of Marketing and Logistics. 26, 3, p. 365-377 13 p.

Research output: Contribution to journalArticle

3 Citations (Scopus)

From i-phone 3G to i-phone 4G: A two-stage complex systems model of the two stage diffusion process

D'Alessandro, S. & Winzar, H., Feb 2014, In : Australasian Marketing Journal. 22, 1, p. 69-72 4 p.

Research output: Contribution to journalArticle

3 Citations (Scopus)

Marketing's decision influence within the firm

Gaskill, A. & Winzar, H., 2014, In : Journal of Empirical Generalisations in Marketing Science. 14, 2, p. 1-19 19 p.

Research output: Contribution to journalArticle

1 Citation (Scopus)
2013

Marketing metrics that contribute to marketing accountability in the technology sector

Gaskill, A. & Winzar, H., 2013, In : SAGE Open. 3, 3, p. 1-10 10 p., A001.

Research output: Contribution to journalArticle

Open Access
File
49 Downloads (Pure)

The Capabilities of accountable marketing practitioners: a finance perspective

Gaskill, A. & Winzar, H., 2013, In : Journal of the Academy of Business Education. 14, p. 50-69 20 p.

Research output: Contribution to journalArticle

The use of Web 2.0 technologies in marketing classes: Key drivers of student acceptance

Lowe, B., D'Alessandro, S., Winzar, H., Laffey, D. & Collier, W., Sep 2013, In : Journal of Consumer Behaviour. 12, 5, p. 412-422 11 p.

Research output: Contribution to journalArticle

20 Citations (Scopus)
2008

Relationship marketing in Australian professional sport: an extension of the Shani framework

Stavros, C., Pope, N. K. L. & Winzar, H., 2008, In : Sport marketing quarterly. 17, 3, p. 135-145 11 p.

Research output: Contribution to journalArticle

2007
2006

Effectiveness of telescopic advertisements delivered via personal video recorders

Reading, N., Bellman, S., Varan, D. & Winzar, H., 2006, In : Journal of Advertising Research. 46, 2, p. 217-227 11 p.

Research output: Contribution to journalArticle

16 Citations (Scopus)

Understanding service experience in non-profit performing arts: Implications for operations and service management

Hume, M., Sullivan Mort, G., Liesch, P. W. & Winzar, H., Jun 2006, In : Journal of Operations Management. 24, 4 SPEC. ISS., p. 304-324 21 p.

Research output: Contribution to journalArticle

73 Citations (Scopus)
2005

Exits and expectations: Why disappointed franchisees leave

Frazer, L. & Winzar, H., Nov 2005, In : Journal of Business Research. 58, 11 SPEC. ISS., p. 1534-1542 9 p.

Research output: Contribution to journalArticle

50 Citations (Scopus)
2003

Strategic Internet Marketing"

Pope, N. K. & Winzar, H. F., 2003, In : European Journal of Marketing. 37, 3/4, p. 614-616 3 p.

Research output: Contribution to journalArticle

1994

Attitudinal and environmental influences on preferences for undergraduate business courses

Winzar, H. & Morley, R., 20 May 1994, In : Journal of Marketing for Higher Education. 5, 1, p. 49-70 22 p.

Research output: Contribution to journalArticle

1 Citation (Scopus)
1993

Modelling long distance pleasure travel mode using perceived modal attributes

Winzar, H., Pidcock, P. & Johnson, L., 13 Sep 1993, In : Journal of Travel and Tourism Marketing. 2, 1, p. 53-68 16 p.

Research output: Contribution to journalArticle

4 Citations (Scopus)

Personality biases of accounting students: some implications for learning style preferences

Booth, P. & Winzar, H., 1993, In : Accounting & Finance. 33, 2, p. 109-120 12 p.

Research output: Contribution to journalArticle

47 Citations (Scopus)
1992

Product classifications and marketing strategy

Winzar, H. F., 1992, In : Journal of Marketing Management. 8, 3, p. 259-268 10 p.

Research output: Contribution to journalArticle

6 Citations (Scopus)