Ivan (Ting Hin) Ho is a Lecturer of Marketing at Macquarie University. His main research interests focus on business and marketing implementation of AI technologies, and how customers perceive and interact with AI-powered technologies such as recommendation system and service robot. His work focuses on advancing marketing practices from the perspective of human-AI collaboration with the aim to improve societal well-being. He teaches undergraduate and postgraduate units including marketing technologies, which covers topics such as content marketing, generative AI, and digital ethics.  

Key Research Interests:

1. Human-AI Collaboration
   • How do customers perceive and respond to interactions where human employees work alongside AI systems?
2. Frontline Service Robotics
   • What happens when service robots become part of the customer experience?
3. Responsible AI
   • How can organizations design, develop, and deploy AI systems that are ethical, transparent, and accountable?
4. Consumer Psychology
   • What cognitive and emotional processes shape how consumers perceive, trust, and use emerging technologies like AI?
5. Services Marketing
   • How can businesses effectively integrate advanced technologies into service experiences?