Ho, T. H.,
Tojib, D. &
Tsarenko, Y.,
Jun 2019,
Advances in national brand and private label marketing: sixth International Conference, 2019. Martínez-López, F. J., Gázquez-Abad, J. C. & Roggeveen, A. (eds.). Cham:
Springer,
p. 50-53 4 p. (Springer proceedings in business and economics).
Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review