Jana Bowden

Associate Professor

20052018
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customer Social Sciences
student Social Sciences
marketing Social Sciences
loyalty Social Sciences
disengagement Social Sciences
Customer engagement Business & Economics
education Social Sciences
Loyalty Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2011 2018

Research Output 2005 2018

Negative engagement

Lievonen, M., Luoma, V. A. & Bowden, J., 2018, The handbook of communication engagement. Johnston, K. A. & Taylor, M. (eds.). Hoboken, NJ: Wiley-Blackwell, Wiley, p. 531-547 17 p. (Handbooks in communication and media).

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Emotion
Stakeholders
Stakeholder engagement
Agenda
Social media

The role of social capital in shaping consumer engagement within online brand communities

Bowden, J., Conduit, J., Hollebeek, L. D., Luoma-aho, V. & Solem, B. A., 2018, The handbook of communication engagement. Johnston, K. A. & Taylor, M. (eds.). Hoboken, NJ: Wiley-Blackwell, Wiley, p. 491-504 14 p. (Handbooks in communication and media).

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Social capital
Brand community
Valence
Social networks
Duality

A Multi-valenced perspective on consumer engagement within a social service

Naumann, K., Bowden, J. & Gabbott, M., 2017, In : Journal of Marketing Theory and Practice. 25, 2, p. 171-188 18 p.

Research output: Contribution to journalArticleResearchpeer-review

Social services
Valence
Customer engagement
Focus groups
Service provider

Engagement valence duality and spillover effects in online brand communities

Bowden, J. L-H., Conduit, J., Hollebeek, L. D., Luoma-aho, V. & Solem, B. A., 2017, In : Journal of Service Theory and Practice. 27, 4, p. 877-897 21 p.

Research output: Contribution to journalArticleResearchpeer-review

Duality
Spillover effects
Brand community
Valence

Exploring customer engagement valences in the social services

Naumann, K., Lay-Hwa Bowden, J. & Gabbott, M., 1 Jan 2017, In : Asia Pacific Journal of Marketing and Logistics. 29, 4, p. 890-912 23 p.

Research output: Contribution to journalArticleResearchpeer-review

Customer engagement
Social services
Valence
Service organization
Focus groups