Jana Bowden

Associate Professor, Chair of Ethics - Macquarie Business School, Associate Editor, European Journal of Marketing

  • Source: Scopus
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Personal profile


Jana is an experienced marketer and consumer psychologist at the Macquarie University Business School.

She has a significant background in market research consultancy and brand management as well as over a decade of experience as an educator in Marketing.

Jana's research focuses on analysing consumer sentiment in social media, examining digital marketing strategies and understanding the impact of consumer engagement with brands. Her seminal paper on consumer engagement is the third most highly cited article in the Journal of Marketing Theory. Stanford University placed Jana on the world Top 2% World Citations Scientists list in 2020. She is ranked within the top 2% of researchers globally in the Marketing discipline and she is also in the top 2% global researchers across all disciplines. Jana is a Associate Editor on the European Journal of Marketing (Australian Business Deans Council rank A*).

Committed to having an impact and translating research in to practice, Jana provides regular media commentary on marketing and consumer behaviour across TV, radio, print and digital news. In 2020 she contributed over 100+ expert comment, opinion editorial and columns for media outlets such as The Australian, Australian Financial Review, Sydney Morning Herald, The New Daily, SmartCompany, The Conversation, Channel 9 (A Current Affair), Sky News, 7 News, and the ABC News. She is also a columnist for the industry magazine Inside Retail.

Jana has built deep academic and strategic expertise in higher education marketing focused on the measurement of institutional performance, student engagement and student satisfaction. Current tertiary projects underway include - cross-cultural benchmark measurement of student engagement; levels of engagement by mode of delivery (blended, f2f), and the effects of COVID on student success. Jana is an accredited Senior Fellow of the Higher Education Academy (UK) and recipient of a range of Faculty, Vice-Chancellor (two) and Australian Government level (Australian Learning and Teaching Council) teaching excellence awards.

She presently serves in the Faculty leadership role of Chair of Ethics servicing staff research needs.

Contact Jana for consultancy, advisory, industry collaborations, media interviews, speaker/moderator events, board membership and student supervision.

Connect via Jana.bowden@mq.edu.au or Twitter https://twitter.com/profconsumers?lang=en or https://www.linkedin.com/in/associate-professor-jana-bowden-97aa0338/

Education/Academic qualification

Higher Education, Senior Fellow Higher Education Academy (UK), Higher Education Academy

Marketing, Masters of Management, Macquarie Graduate School of Management

Marketing, PhD, Macquarie University

Marketing, Bachelor of Management, University of South Australia

Human Resource Management, Bachelor of Management, University of South Australia


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