Projects per year
Personal profile
Biography
Jana is an experienced marketer and consumer psychology and behaviour researcher at the Macquarie University Business School.
She has a significant background in market research consultancy and brand management as well as over a decade of experience as an educator in Marketing.
Jana's work focuses on examining how consumers engage, disengage and negatively engage with brands. Stanford University placed Jana on the world Top 2% Scientists Citations list in 2020. She is ranked within the top 2% of researchers globally in the marketing discipline and across all disciplines. Jana is a Associate Editor on the European Journal of Marketing.
Passionate about having an impact, Jana strongly believes in providing a service to the public by translating marketing research into practice and communicating with the public. Jana regularly engages with media to discuss marketing, branding and consumer behaviour across TV, radio, print and digital news. In 2020 she contributed over 300+ media comment and opinion editorial pieces for media such as The Australian, Australian Financial Review, Sydney Morning Herald, The New Daily, Channel 9 (The Today Show ad A Current Affair), Sky News, 7 News, and the ABC News. In 2020 this coverage reached a cumulative public audience of 30 million globally.
Jana was appointed as a judge for the 2021 Inside Retail and Commonwealth Bank Retail Awards. In 2021 she was also appointed Facilitator for the Australian Retail Association’s (peak body) inaugural Leaders Forum running a C-level panel on the Purposeful Consumer. Jana's consultancy and market research work focuses on identifying, analysing and assessing the impact of changes in consumer behaviour.
Jana has built deep academic and strategic expertise in higher education marketing focused on the measurement of institutional performance and student engagement through an understanding of how students think, feel, connect and participate in tertiary settings. She has published and presented this work in a range of acaemic and sector forums. Jana is an accredited Senior Fellow of the Higher Education Academy (UK) and recipient of a range of Faculty, Vice-Chancellor (two) and Australian Government level (Australian Learning and Teaching Council) teaching excellence awards.
She presently serves in the Faculty leadership role of Chair of Ethics.
Contact Jana for consultancy, advisory, industry and research collaborations, media interviews, speaker/moderator events, board membership and student supervision.
Connect via [email protected] or Twitter https://twitter.com/profconsumers?lang=en
For more info https://researchers.mq.edu.au/en/persons/jana-bowden
Education/Academic qualification
Higher Education, Senior Fellow Higher Education Academy (UK), Higher Education Academy
Award Date: 31 Oct 2018
Marketing, Masters of Management, Macquarie Graduate School of Management
Marketing, PhD, Service Loyalty: The Role of Relational Antecedents and the Effect of Consumption Stage , Macquarie University
Marketing, Bachelor of Management, University of South Australia
Human Resource Management, Bachelor of Management, University of South Australia
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Collaborations and top research areas from the last five years
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MVCX: Customer experience in metaverse platforms
Rahman, S., Bowden, J., Chowdhury, N. & Carlson, J.
3/07/23 → …
Project: Research
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Black box of content marketing
Bowden, J., Valaskivi, K., Ruohonen, M. & Luoma-aho, V.
1/12/16 → …
Project: Research
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Enhancing the student experience: Towards a typology of student engagement and partnership in online vs offline delivery
Bowden, J., Mirzaei, A. & Tickle, L.
1/04/18 → 31/12/18
Project: Teaching
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Research Outputs
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Metaverse platform attributes and customer experience measurement
Rahman, S. M., Chowdhury, N. H., Bowden, J. L. H. & Carlson, J., Mar 2025, In: Journal of Retailing and Consumer Services. 83, p. 1-18 18 p., 104159.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Citations (Scopus)25 Downloads (Pure) -
Negative customer engagement behaviour in a service context: 服务业中的负面客户互动行为
Do, D. K. X. & Bowden, J. L-H., 2025, In: Service Industries Journal. 45, 1, p. 81-104 24 p.Research output: Contribution to journal › Article › peer-review
13 Citations (Scopus) -
Purchase spillovers from the metaverse to the real world: The roles of social presence, trialability, and customer experience
Mansoor, S., Rahman, S. M. & Bowden, J. L-H., Sept 2024, In: Journal of Consumer Behaviour. 23, 5, p. 2501-2552 52 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile4 Citations (Scopus)58 Downloads (Pure) -
Blockchain Technology for Supply Chains operating in emerging markets: an empirical examination of technology-organization-environment (TOE) framework
Chittipaka, V., Kumar, S., Sivarajah, U., Bowden, J. L-H. & Baral, M. M., Aug 2023, In: Annals of Operations Research. 327, 1, p. 465-492 28 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile92 Citations (Scopus)69 Downloads (Pure) -
Consumer well-being (CWB): conceptualisation, contextualisation and a research agenda
Eshaghi, M. S., Afshardoost, M. & Bowden, J. L-H., 27 Jul 2023, In: Service Industries Journal. 43, 9-10, p. 618-641 24 p.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus)
Prizes
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Australian Awards for University Teaching (Government) 2018 DVC Nomination
Bowden, Jana (Recipient), 2018
Prize
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Macquarie University Vice-Chancellor’s Award for Teaching Excellence
Bowden, Jana (Recipient), 1 Nov 2017
Prize: Teaching award
Press/Media
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“We’re for everyone”: How Havaianas is embracing diversity and inclusion
8/12/20
1 Media contribution
Press/Media: Expert Comment
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How to save money while shopping online this Christmas
7/12/20
1 Media contribution
Press/Media: Expert Comment
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What Black Friday shopping habits reveal about retail’s future
4/12/20
1 Media contribution
Press/Media: Expert Comment
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Diversify trade and what not to buy at christmas
3/12/20
1 Media contribution
Press/Media: Expert Comment
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Impacts
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Media Engagement 2020 - audience reach (8.9m+) and advertising sales rate value of contribution (AUD$9.5m+)
Jana Bowden (Participant)
Impact: Commercial impacts, Society impacts
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Stanford University Global Scientist Citations Ranking (Top 2% researchers)
Jana Bowden (Participant)
Impact: Science impacts