Jana is an experienced marketer and consumer psychologist at the Macquarie University Business School.

She has a significant background in market research consultancy and brand management as well as over a decade of experience as an educator in Marketing.

Jana's work focuses on examining how consumers engage, disengage and negatively engage with brands. Stanford University placed Jana on the world Top 2% Scientists Citations list in 2020. She is ranked within the top 2% of researchers globally in the marketing discipline and across all disciplines. Jana is a Associate Editor on the European Journal of Marketing.

Passionate about having an impact, Jana strongly believes in providing a service to the public by translating marketing research into practice and communicating with the public. Jana regularly engages with media to discuss marketing, branding and consumer behaviour across TV, radio, print and digital news. In 2020 she contributed over 300+ media comment and opinion editorial pieces for media such as The Australian, Australian Financial Review, Sydney Morning Herald, The New Daily, Channel 9 (The Today Show ad A Current Affair), Sky News, 7 News, and the ABC News. In 2020 this coverage reached a cumulative public audience of 30 million globally.

Jana was appointed as a judge for the 2021 Inside Retail and Commonwealth Bank Retail Awards. In 2021 she was also appointed Facilitator for the Australian Retail Association’s (peak body) inaugural Leaders Forum running a C-level panel on the Purposeful Consumer. Jana's consultancy and market research work focuses on identifying, analysing and assessing the impact of changes in consumer behaviour. 

Jana has built deep academic and strategic expertise in higher education marketing focused on the measurement of institutional performance and student engagement through an understanding of how students think, feel, connect and participate in tertiary settings. She has published and presented this work in a range of acaemic and sector forums. Jana is an accredited Senior Fellow of the Higher Education Academy (UK) and recipient of a range of Faculty, Vice-Chancellor (two) and Australian Government level (Australian Learning and Teaching Council) teaching excellence awards.

She presently serves in the Faculty leadership role of Chair of Ethics.

Contact Jana for consultancy, advisory, industry and research collaborations, media interviews, speaker/moderator events, board membership and student supervision.

Connect via Jana.bowden@mq.edu.au or Twitter https://twitter.com/profconsumers?lang=en

For more info https://researchers.mq.edu.au/en/persons/jana-bowden