Jana Bowden (Professor of Marketing and Consumer Behaviour is an experienced marketing scholar and consumer psychology researcher at the Macquarie University Business School. Her expertise spans consumer behaviour, brand management and market research, underpinned by a substantial background in market research consultancy and strategic brand leadership. With more than two decades of university teaching experience, she has educated undergraduate and postgraduate students across core and advanced areas of marketing.

Jana’s research examines how consumers engage, disengage and negatively engage with brands, with a particular focus on the psychological and relational dynamics underpinning these interactions. She has been recognised by Stanford University on the World Top 2% Scientists Citations list in Marketing (2020–2025) and is ranked within the top 2% of researchers globally across all disciplines. She serves as Associate Editor of the European Journal of Marketing.

Committed to research impact beyond academia, Jana actively translates evidence-based marketing insights into practice. She is a regular media commentator on marketing, branding and consumer behaviour, contributing expert analysis across television, radio, print and digital platforms. Her commentary and opinion pieces have appeared in outlets including The Australian, Australian Financial Review, The Sydney Morning Herald, The New Daily, Today, A Current Affair, Sky News Australia, 9 News, Seven News and ABC News.

Jana has developed deep academic and strategic expertise in higher education marketing, specialising in the measurement of institutional performance and student engagement through understanding how students think, feel, connect and participate in tertiary environments. She has published and presented this work extensively across academic and sector forums. An accredited Senior Fellow of Advance HE (UK), she is the recipient of multiple Faculty and Vice-Chancellor Awards for Teaching Excellence, as well as national recognition through the Australian Learning and Teaching Council.

She currently serves in a Faculty leadership capacity as Chair of Ethics.

Jana welcomes enquiries regarding consultancy, advisory engagements, industry and research collaborations, media interviews, speaking and moderating engagements, board appointments and research student supervision.