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Jana Bowden

Associate Professor, Chair of Ethics - Macquarie Business School, Associate Editor, European Journal of Marketing

 https://orcid.org/0000-0001-5681-5709
  • 754 Citations
  • 10 h-Index
20052019

Research output per year

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Projects

Active

The role of content marketing in social media: creation, consumption and consumer engagement in an omni-channel environment

Bowden, J.

1/07/18 → …

Project: Research

Black box of content marketing

Bowden, J., Valaskivi, K., Ruohonen, M. & Luoma-aho, V.

1/12/16 → …

Project: Research

Finished

Enhancing the student experience: Towards a typology of student engagement and partnership in online vs offline delivery

Bowden, J., Mirzaei, A. & Tickle, L.

1/04/18 → 31/12/18

Project: Teaching

City of Ryde Customer Engagement and Disengagement Project

Bowden, J.

25/05/12 → 31/12/13

Project: Research

Customer Disengagement: A conceptual framework and measurement approach in the service sector

Bowden, J. & Levick, A.

1/01/11 → 31/12/11

Project: Research