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Jana Bowden

Associate Professor, Chair of Ethics - Macquarie Business School, Associate Editor, European Journal of Marketing

Associate Professor, Department of Marketing

https://orcid.org/0000-0001-5681-5709

Phone+61 2 9850 1813
Emailjana.bowden@mq.edu.au

Source: Scopus
Calculated based on no. of publications stored in Pure and citations from Scopus

Research output per year

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2 Active
3 Finished

5 results

Active

The role of content marketing in social media: creation, consumption and consumer engagement in an omni-channel environment
Bowden, J.
1/07/18 → …
Project: Research
Black box of content marketing
Bowden, J., Valaskivi, K., Ruohonen, M. & Luoma-aho, V.
1/12/16 → …
Project: Research
Finished

Enhancing the student experience: Towards a typology of student engagement and partnership in online vs offline delivery
Bowden, J., Mirzaei, A. & Tickle, L.
1/04/18 → 31/12/18
Project: Teaching
City of Ryde Customer Engagement and Disengagement Project
Bowden, J.
25/05/12 → 31/12/13
Project: Research
Customer Disengagement: A conceptual framework and measurement approach in the service sector
Bowden, J. & Levick, A.
1/01/11 → 31/12/11
Project: Research