Jana Bowden

Associate Professor, Chair of Ethics - Macquarie Business School, Associate Editor, European Journal of Marketing

  • 736 Citations
  • 10 h-Index
20052019

Research output per year

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Research Outputs

2019
2018

Negative engagement

Lievonen, M., Luoma, V. A. & Bowden, J., 2018, The handbook of communication engagement. Johnston, K. A. & Taylor, M. (eds.). Hoboken, NJ: Wiley-Blackwell, Wiley, p. 531-547 17 p. (Handbooks in communication and media).

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)

The role of social capital in shaping consumer engagement within online brand communities

Bowden, J., Conduit, J., Hollebeek, L. D., Luoma-aho, V. & Solem, B. A., 2018, The handbook of communication engagement. Johnston, K. A. & Taylor, M. (eds.). Hoboken, NJ: Wiley-Blackwell, Wiley, p. 491-504 14 p. (Handbooks in communication and media).

Research output: Chapter in Book/Report/Conference proceedingChapter

2017

A Multi-valenced perspective on consumer engagement within a social service

Naumann, K., Bowden, J. & Gabbott, M., 2017, In : Journal of Marketing Theory and Practice. 25, 2, p. 171-188 18 p.

Research output: Contribution to journalArticle

6 Citations (Scopus)

Engagement valence duality and spillover effects in online brand communities

Bowden, J. L-H., Conduit, J., Hollebeek, L. D., Luoma-aho, V. & Solem, B. A., 2017, In : Journal of Service Theory and Practice. 27, 4, p. 877-897 21 p.

Research output: Contribution to journalArticle

42 Citations (Scopus)

Exploring customer engagement valences in the social services

Naumann, K., Lay-Hwa Bowden, J. & Gabbott, M., 1 Jan 2017, In : Asia Pacific Journal of Marketing and Logistics. 29, 4, p. 890-912 23 p.

Research output: Contribution to journalArticle

9 Citations (Scopus)
2016

Developing a spectrum of positive to negative citizen engagement

Bowden, J. L-H., Luoma-aho, V. & Naumann, K., 1 Sep 2016, Customer engagement: contemporary issues and challenges. Brodie, R. J., Hollebeek, L. D. & Conduit, J. (eds.). London: Routledge, Taylor and Francis Group, p. 257-277 21 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2015

Exploring the process of customer engagement, self-brand connections and loyalty

Naumann, K. & Bowden, J. L. H., 2015, In : Problems and Perspectives in Management. 13, 1, p. 56-66 11 p.

Research output: Contribution to journalArticle

3 Citations (Scopus)

Service relationships and the customer disengagement - engagement conundrum

Bowden, J. L. H., Gabbott, M. & Naumann, K., 4 May 2015, In : Journal of Marketing Management. 31, 7-8, p. 774-806 33 p.

Research output: Contribution to journalArticle

41 Citations (Scopus)
2014
11 Citations (Scopus)
2013

Engaging Customers for Loyalty in the Restaurant Industry: The Role of Satisfaction, Trust, and Delight

Bowden-Everson, J. L. H., Dagger, T. S. & Elliott, G., Jan 2013, In : Journal of Foodservice Business Research. 16, 1, p. 52-75 24 p.

Research output: Contribution to journalArticle

25 Citations (Scopus)

The Customer engagement-disengagement conundrum across the service sector

Bowden-Everson, J., Gabbott, M. & Naumann, K., 2013, Proceedings of the Australia New Zealand Marketing Academy Conference 2013. Brodie, R. (ed.). Auckland, New Zealand: The University of Auckland Business School, University of Auckland, p. 1-1 1 p.

Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

The Process of customer engagement, self-brand connections and loyalty within hedonic and utilitarian services

Naumann, K., Bowden-Everson, J. & Dagger, T., 2013, Proceedings of the Australia New Zealand Marketing Academy Conference 2013. Brodie, R. (ed.). Auckland, New Zealand: The University of Auckland Business School, University of Auckland, p. 1-9 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Us versus Them: the operation of customer engagement and customer disengagement within a local government service setting

Bowden-Everson, J. & Naumann, K., 2013, Proceedings of the Australia New Zealand Marketing Academy Conference 2013. Brodie, R. (ed.). Auckland, New Zealand: The University of Auckland Business School, University of Auckland, p. 1-8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

8 Citations (Scopus)
2012
Open Access
File
15 Citations (Scopus)
61 Downloads (Pure)
2011

A delightful experience? The role of delight in loyalty formation

Bowden, J. L. H. & Dagger, T. S., 2011, ANZMAC 2011: conference proceedings : Marketing in the age of consumerism : Jekyll or Hyde?. Perth: ANZMAC2011 Conference, 1 p.

Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

Co-creating value in higher education: The role of interactive classroom response technologies

Bowden, J. L. H. & D'Alessandro, S., 2011, In : Asian Social Science. 7, 11, p. 35-47 13 p.

Research output: Contribution to journalArticle

Open Access
File
23 Citations (Scopus)
18 Downloads (Pure)

Engaging the student as a customer: a relationship marketing approach

Bowden, J. L-H., 2011, In : Marketing education review. 21, 3, p. 211-228 18 p.

Research output: Contribution to journalArticle

18 Citations (Scopus)

The Student as ‘customer’: relationship management in higher education

Bowden, J. L. H., 2011, ANZMAC 2011: conference proceedings : Marketing in the age of consumerism : Jekyll or Hyde?. Perth: ANZMAC2011 Conference, 1 p.

Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

To delight or not to delight? An investigation of loyalty formation in the restaurant industry

Bowden, J. L. H. & Dagger, T. S., Jul 2011, In : Journal of Hospitality Marketing and Management. 20, 5, p. 501-524 24 p.

Research output: Contribution to journalArticle

37 Citations (Scopus)
2010

The Dynamics of Customer Engagement: Does Service Experience Matter?

Bowden, J., 2010, p. 1-1. 1 p.

Research output: Contribution to conferenceAbstract

2009
79 Citations (Scopus)

Earning customer loyalty: the role of satisfaction, trust, delight, commitment, and involvement

Bowden, J., Dagger, T. S. & Elliott, G., 2009, p. 377-377. 1 p.

Research output: Contribution to conferencePaper

The process of customer engagement: A conceptual framework

Bowden, J., 1 Dec 2009, In : Journal of Marketing Theory and Practice. 17, 1, p. 63-74 12 p.

Research output: Contribution to journalArticle

411 Citations (Scopus)
2008

Engagement: Old wine in a new bottle?

Bowden, J., 2008, In : Admap. 43, 7, p. 43-45 3 p.

Research output: Contribution to journalArticle

2007

Customer engagement: a diagnostic framework for assessing customer-brand relationships

Bowden, J., 2007, Proceedings of the Relationship Marketing Summit: time to integrate perspectives. Buenos Aires, Argentina: Universidad Torcuato Di Tella, p. 1-11 11 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Segmenting customer-brand relationships: the process of customer engagement

Bowden, J., 2007, ANZMAC 2007: proceedings : 3Rs - reputation, responsibility and relevance. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin, N.Z.: University of Otago, p. 2647-2654 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Open Access
File
4 Downloads (Pure)

The Process of customer engagement: an examination of segment specific differences

Bowden, J., 2007, Marketing theory into practice: proceedings of the Academy of Marketing Conference 2007. Kingston, UK: Kingston Business School, p. 1-14 14 p. (Research paper series; no. 61).

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Open Access
File
26 Downloads (Pure)
2005

Identifying the initial target consumer for innovations: An integrative approach

Bowden, J. & Corkindale, D., 2005, In : Marketing Intelligence and Planning. 23, 6, p. 562-573 12 p.

Research output: Contribution to journalReview article

6 Citations (Scopus)