Jana Bowden

Associate Professor, Chair of Ethics - Macquarie Business School, Associate Editor, European Journal of Marketing

  • 754 Citations
  • 10 h-Index
20052019

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2018

Negative engagement

Lievonen, M., Luoma, V. A. & Bowden, J., 2018, The handbook of communication engagement. Johnston, K. A. & Taylor, M. (eds.). Hoboken, NJ: Wiley-Blackwell, Wiley, p. 531-547 17 p. (Handbooks in communication and media).

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)

The role of social capital in shaping consumer engagement within online brand communities

Bowden, J., Conduit, J., Hollebeek, L. D., Luoma-aho, V. & Solem, B. A., 2018, The handbook of communication engagement. Johnston, K. A. & Taylor, M. (eds.). Hoboken, NJ: Wiley-Blackwell, Wiley, p. 491-504 14 p. (Handbooks in communication and media).

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)
2016

Developing a spectrum of positive to negative citizen engagement

Bowden, J. L-H., Luoma-aho, V. & Naumann, K., 1 Sep 2016, Customer engagement: contemporary issues and challenges. Brodie, R. J., Hollebeek, L. D. & Conduit, J. (eds.). London: Routledge, Taylor and Francis Group, p. 257-277 21 p.

Research output: Chapter in Book/Report/Conference proceedingChapter