Jana Bowden

Associate Professor, Chair of Ethics - Macquarie Business School, Associate Editor, European Journal of Marketing

  • 807 Citations
  • 11 h-Index
20052019

Research output per year

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Research Outputs

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Conference proceeding contribution
2013

The Process of customer engagement, self-brand connections and loyalty within hedonic and utilitarian services

Naumann, K., Bowden-Everson, J. & Dagger, T., 2013, Proceedings of the Australia New Zealand Marketing Academy Conference 2013. Brodie, R. (ed.). Auckland, New Zealand: The University of Auckland Business School, University of Auckland, p. 1-9 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Us versus Them: the operation of customer engagement and customer disengagement within a local government service setting

Bowden-Everson, J. & Naumann, K., 2013, Proceedings of the Australia New Zealand Marketing Academy Conference 2013. Brodie, R. (ed.). Auckland, New Zealand: The University of Auckland Business School, University of Auckland, p. 1-8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

2007

Customer engagement: a diagnostic framework for assessing customer-brand relationships

Bowden, J., 2007, Proceedings of the Relationship Marketing Summit: time to integrate perspectives. Buenos Aires, Argentina: Universidad Torcuato Di Tella, p. 1-11 11 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Segmenting customer-brand relationships: the process of customer engagement

Bowden, J., 2007, ANZMAC 2007: proceedings : 3Rs - reputation, responsibility and relevance. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin, N.Z.: University of Otago, p. 2647-2654 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Open Access
File
4 Downloads (Pure)

The Process of customer engagement: an examination of segment specific differences

Bowden, J., 2007, Marketing theory into practice: proceedings of the Academy of Marketing Conference 2007. Kingston, UK: Kingston Business School, p. 1-14 14 p. (Research paper series; no. 61).

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Open Access
File
30 Downloads (Pure)