Jana Bowden

Associate Professor, Chair of Ethics - Macquarie Business School, Associate Editor, European Journal of Marketing

  • 744 Citations
  • 10 h-Index
20052019

Research output per year

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Research Outputs

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2013

The Customer engagement-disengagement conundrum across the service sector

Bowden-Everson, J., Gabbott, M. & Naumann, K., 2013, Proceedings of the Australia New Zealand Marketing Academy Conference 2013. Brodie, R. (ed.). Auckland, New Zealand: The University of Auckland Business School, University of Auckland, p. 1-1 1 p.

Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

2011

A delightful experience? The role of delight in loyalty formation

Bowden, J. L. H. & Dagger, T. S., 2011, ANZMAC 2011: conference proceedings : Marketing in the age of consumerism : Jekyll or Hyde?. Perth: ANZMAC2011 Conference, 1 p.

Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

The Student as ‘customer’: relationship management in higher education

Bowden, J. L. H., 2011, ANZMAC 2011: conference proceedings : Marketing in the age of consumerism : Jekyll or Hyde?. Perth: ANZMAC2011 Conference, 1 p.

Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution