Jana Bowden

Associate Professor, Chair of Ethics - Macquarie Business School, Associate Editor, European Journal of Marketing

Source: Scopus
Calculated based on no. of publications stored in Pure and citations from Scopus

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2013
The Customer engagement-disengagement conundrum across the service sector
Bowden-Everson, J., Gabbott, M. & Naumann, K., 2013, Proceedings of the Australia New Zealand Marketing Academy Conference 2013. Brodie, R. (ed.). Auckland, New Zealand: The University of Auckland Business School, University of Auckland, p. 1-1 1 p.
Research output: Chapter in Book/Report/Conference proceeding › Other chapter contribution
2011
A delightful experience? The role of delight in loyalty formation
Bowden, J. L. H. & Dagger, T. S., 2011, ANZMAC 2011: conference proceedings : Marketing in the age of consumerism : Jekyll or Hyde?. Perth: ANZMAC2011 Conference, 1 p.
Research output: Chapter in Book/Report/Conference proceeding › Other chapter contribution
The Student as ‘customer’: relationship management in higher education
Bowden, J. L. H., 2011, ANZMAC 2011: conference proceedings : Marketing in the age of consumerism : Jekyll or Hyde?. Perth: ANZMAC2011 Conference, 1 p.
Research output: Chapter in Book/Report/Conference proceeding › Other chapter contribution

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