Jana Bowden

Associate Professor, Chair of Ethics - Macquarie Business School, Associate Editor, European Journal of Marketing

  • 785 Citations
  • 10 h-Index
20052019

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Paper
2009

Earning customer loyalty: the role of satisfaction, trust, delight, commitment, and involvement

Bowden, J., Dagger, T. S. & Elliott, G., 2009, p. 377-377. 1 p.

Research output: Contribution to conferencePaper