Research Output per year
Research Outputs
2019
The four pillars of tertiary student engagement and Success: a holistic measurement approach
Bowden, J. L. H., Tickle, L. & Naumann, K., 2 Oct 2019, In : Studies in Higher Education. 18 p.Research output: Contribution to journal › Article
2017
A Multi-valenced perspective on consumer engagement within a social service
Naumann, K., Bowden, J. & Gabbott, M., 2017, In : Journal of Marketing Theory and Practice. 25, 2, p. 171-188 18 p.Research output: Contribution to journal › Article
6
Citations
(Scopus)
Engagement valence duality and spillover effects in online brand communities
Bowden, J. L-H., Conduit, J., Hollebeek, L. D., Luoma-aho, V. & Solem, B. A., 2017, In : Journal of Service Theory and Practice. 27, 4, p. 877-897 21 p.Research output: Contribution to journal › Article
46
Citations
(Scopus)
Exploring customer engagement valences in the social services
Naumann, K., Lay-Hwa Bowden, J. & Gabbott, M., 1 Jan 2017, In : Asia Pacific Journal of Marketing and Logistics. 29, 4, p. 890-912 23 p.Research output: Contribution to journal › Article
10
Citations
(Scopus)
2015
Exploring the process of customer engagement, self-brand connections and loyalty
Naumann, K. & Bowden, J. L. H., 2015, In : Problems and Perspectives in Management. 13, 1, p. 56-66 11 p.Research output: Contribution to journal › Article
3
Citations
(Scopus)
Service relationships and the customer disengagement - engagement conundrum
Bowden, J. L. H., Gabbott, M. & Naumann, K., 4 May 2015, In : Journal of Marketing Management. 31, 7-8, p. 774-806 33 p.Research output: Contribution to journal › Article
42
Citations
(Scopus)
2014
Exploring the drivers of service quality perceptions in the tertiary education sector: Comparing domestic Australian and international Asian students
Chavan, M., Bowden-Everson, J., Lundmark, E. & Zwar, J., 1 Dec 2014, In : Journal of International Education in Business. 7, 2, p. 150-180 31 p.Research output: Contribution to journal › Article
11
Citations
(Scopus)
2013
Engaging Customers for Loyalty in the Restaurant Industry: The Role of Satisfaction, Trust, and Delight
Bowden-Everson, J. L. H., Dagger, T. S. & Elliott, G., Jan 2013, In : Journal of Foodservice Business Research. 16, 1, p. 52-75 24 p.Research output: Contribution to journal › Article
25
Citations
(Scopus)
What's in a relationship? Affective commitment, bonding and the tertiary first year experience – a student and faculty perspective
Lay-Hwa Bowden, J., 13 Jun 2013, In : Asia Pacific Journal of Marketing and Logistics. 25, 3, p. 428-451 24 p.Research output: Contribution to journal › Article
8
Citations
(Scopus)
2012
An appealing connection-the role of relationship marketing in the attraction and retention of students in an Australian tertiary context
Moore, D. & Bowden-Everson, J. L-H., 2012, In : Asian Social Science. 8, 14, p. 65-80 16 p.Research output: Contribution to journal › Article
Open Access
File
15
Citations
(Scopus)
65
Downloads
(Pure)
2011
Co-creating value in higher education: The role of interactive classroom response technologies
Bowden, J. L. H. & D'Alessandro, S., 2011, In : Asian Social Science. 7, 11, p. 35-47 13 p.Research output: Contribution to journal › Article
Open Access
File
24
Citations
(Scopus)
18
Downloads
(Pure)
Engaging the student as a customer: a relationship marketing approach
Bowden, J. L-H., 2011, In : Marketing education review. 21, 3, p. 211-228 18 p.Research output: Contribution to journal › Article
Sex doesn't matter: The role of gender in the formation of student-university relationships
Bowden, J. & Wood, L., Dec 2011, In : Journal of Marketing for Higher Education. 21, 2, p. 133-156 24 p.Research output: Contribution to journal › Article
18
Citations
(Scopus)
To delight or not to delight? An investigation of loyalty formation in the restaurant industry
Bowden, J. L. H. & Dagger, T. S., Jul 2011, In : Journal of Hospitality Marketing and Management. 20, 5, p. 501-524 24 p.Research output: Contribution to journal › Article
37
Citations
(Scopus)
2009
Customer engagement: A framework for assessing customer-brand relationships: The case of the restaurant industry
Bowden, J., 2009, In : Journal of Hospitality and Leisure Marketing. 18, 6, p. 574-596 23 p.Research output: Contribution to journal › Article
80
Citations
(Scopus)
The process of customer engagement: A conceptual framework
Bowden, J., 1 Dec 2009, In : Journal of Marketing Theory and Practice. 17, 1, p. 63-74 12 p.Research output: Contribution to journal › Article
420
Citations
(Scopus)
2008
Engagement: Old wine in a new bottle?
Bowden, J., 2008, In : Admap. 43, 7, p. 43-45 3 p.Research output: Contribution to journal › Article