Jana Bowden

Associate Professor, Chair of Ethics - Macquarie Business School, Associate Editor, European Journal of Marketing

  • 754 Citations
  • 10 h-Index
20052019

Research output per year

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Research Outputs

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Article
2019
2017

A Multi-valenced perspective on consumer engagement within a social service

Naumann, K., Bowden, J. & Gabbott, M., 2017, In : Journal of Marketing Theory and Practice. 25, 2, p. 171-188 18 p.

Research output: Contribution to journalArticle

6 Citations (Scopus)

Engagement valence duality and spillover effects in online brand communities

Bowden, J. L-H., Conduit, J., Hollebeek, L. D., Luoma-aho, V. & Solem, B. A., 2017, In : Journal of Service Theory and Practice. 27, 4, p. 877-897 21 p.

Research output: Contribution to journalArticle

46 Citations (Scopus)

Exploring customer engagement valences in the social services

Naumann, K., Lay-Hwa Bowden, J. & Gabbott, M., 1 Jan 2017, In : Asia Pacific Journal of Marketing and Logistics. 29, 4, p. 890-912 23 p.

Research output: Contribution to journalArticle

10 Citations (Scopus)
2015

Exploring the process of customer engagement, self-brand connections and loyalty

Naumann, K. & Bowden, J. L. H., 2015, In : Problems and Perspectives in Management. 13, 1, p. 56-66 11 p.

Research output: Contribution to journalArticle

3 Citations (Scopus)

Service relationships and the customer disengagement - engagement conundrum

Bowden, J. L. H., Gabbott, M. & Naumann, K., 4 May 2015, In : Journal of Marketing Management. 31, 7-8, p. 774-806 33 p.

Research output: Contribution to journalArticle

42 Citations (Scopus)
2014
11 Citations (Scopus)
2013

Engaging Customers for Loyalty in the Restaurant Industry: The Role of Satisfaction, Trust, and Delight

Bowden-Everson, J. L. H., Dagger, T. S. & Elliott, G., Jan 2013, In : Journal of Foodservice Business Research. 16, 1, p. 52-75 24 p.

Research output: Contribution to journalArticle

25 Citations (Scopus)
8 Citations (Scopus)
2012
Open Access
File
15 Citations (Scopus)
65 Downloads (Pure)
2011

Co-creating value in higher education: The role of interactive classroom response technologies

Bowden, J. L. H. & D'Alessandro, S., 2011, In : Asian Social Science. 7, 11, p. 35-47 13 p.

Research output: Contribution to journalArticle

Open Access
File
24 Citations (Scopus)
18 Downloads (Pure)

Engaging the student as a customer: a relationship marketing approach

Bowden, J. L-H., 2011, In : Marketing education review. 21, 3, p. 211-228 18 p.

Research output: Contribution to journalArticle

18 Citations (Scopus)

To delight or not to delight? An investigation of loyalty formation in the restaurant industry

Bowden, J. L. H. & Dagger, T. S., Jul 2011, In : Journal of Hospitality Marketing and Management. 20, 5, p. 501-524 24 p.

Research output: Contribution to journalArticle

37 Citations (Scopus)
2009
80 Citations (Scopus)

The process of customer engagement: A conceptual framework

Bowden, J., 1 Dec 2009, In : Journal of Marketing Theory and Practice. 17, 1, p. 63-74 12 p.

Research output: Contribution to journalArticle

420 Citations (Scopus)
2008

Engagement: Old wine in a new bottle?

Bowden, J., 2008, In : Admap. 43, 7, p. 43-45 3 p.

Research output: Contribution to journalArticle