View Scopus Profile

Jana Bowden

Associate Professor, Chair of Ethics - Macquarie Business School, Associate Editor, European Journal of Marketing

Associate Professor, Department of Marketing

https://orcid.org/0000-0001-5681-5709

Phone+61 2 9850 1813
Emailjana.bowden@mq.edu.au

Source: Scopus
Calculated based on no. of publications stored in Pure and citations from Scopus

Research output per year

If you made any changes in Pure these will be visible here soon.

933 Citations
11 h-Index
19 Article
5 Conference proceeding contribution
3 Chapter
3 Other chapter contribution
More

19 results

Filter

2020
Consumer engagement within retail communication channels: An examination of online brand communities and digital content marketing initiatives
Bowden, J. & Mirzaei, A., Nov 2020, (Accepted/In press) In : European Journal of Marketing.
Research output: Contribution to journal › Article
Expanding customer engagement: the role of negative engagement, dual valences and contexts
Naumann, K., Bowden, J. & Gabbott, M., 17 Jul 2020, In : European Journal of Marketing. 54, 7, p. 1469-1499 31 p.
Research output: Contribution to journal › Article

Open Access
File
6 Citations (Scopus)

2 Downloads (Pure)
2019
The four pillars of tertiary student engagement and Success: a holistic measurement approach
Bowden, J. L. H., Tickle, L. & Naumann, K., 2 Oct 2019, In : Studies in Higher Education. 18 p.
Research output: Contribution to journal › Article

Open Access
5 Citations (Scopus)
2017
A Multi-valenced perspective on consumer engagement within a social service
Naumann, K., Bowden, J. & Gabbott, M., 2017, In : Journal of Marketing Theory and Practice. 25, 2, p. 171-188 18 p.
Research output: Contribution to journal › Article
10 Citations (Scopus)
Engagement valence duality and spillover effects in online brand communities
Bowden, J. L-H., Conduit, J., Hollebeek, L. D., Luoma-aho, V. & Solem, B. A., 2017, In : Journal of Service Theory and Practice. 27, 4, p. 877-897 21 p.
Research output: Contribution to journal › Article
65 Citations (Scopus)
Exploring customer engagement valences in the social services
Naumann, K., Lay-Hwa Bowden, J. & Gabbott, M., 1 Jan 2017, In : Asia Pacific Journal of Marketing and Logistics. 29, 4, p. 890-912 23 p.
Research output: Contribution to journal › Article
14 Citations (Scopus)
2015
Exploring the process of customer engagement, self-brand connections and loyalty
Naumann, K. & Bowden, J. L. H., 2015, In : Problems and Perspectives in Management. 13, 1, p. 56-66 11 p.
Research output: Contribution to journal › Article
6 Citations (Scopus)
Service relationships and the customer disengagement - engagement conundrum
Bowden, J. L. H., Gabbott, M. & Naumann, K., 4 May 2015, In : Journal of Marketing Management. 31, 7-8, p. 774-806 33 p.
Research output: Contribution to journal › Article
49 Citations (Scopus)
2014
Exploring the drivers of service quality perceptions in the tertiary education sector: Comparing domestic Australian and international Asian students
Chavan, M., Bowden-Everson, J., Lundmark, E. & Zwar, J., 1 Dec 2014, In : Journal of International Education in Business. 7, 2, p. 150-180 31 p.
Research output: Contribution to journal › Article
11 Citations (Scopus)
2013
Engaging Customers for Loyalty in the Restaurant Industry: The Role of Satisfaction, Trust, and Delight
Bowden-Everson, J. L. H., Dagger, T. S. & Elliott, G., Jan 2013, In : Journal of Foodservice Business Research. 16, 1, p. 52-75 24 p.
Research output: Contribution to journal › Article
32 Citations (Scopus)
What's in a relationship? Affective commitment, bonding and the tertiary first year experience – a student and faculty perspective
Lay-Hwa Bowden, J., 13 Jun 2013, In : Asia Pacific Journal of Marketing and Logistics. 25, 3, p. 428-451 24 p.
Research output: Contribution to journal › Article
10 Citations (Scopus)
2012
An appealing connection-the role of relationship marketing in the attraction and retention of students in an Australian tertiary context
Moore, D. & Bowden-Everson, J. L-H., 2012, In : Asian Social Science. 8, 14, p. 65-80 16 p.
Research output: Contribution to journal › Article

Open Access
File
15 Citations (Scopus)

77 Downloads (Pure)
2011
Co-creating value in higher education: The role of interactive classroom response technologies
Bowden, J. L. H. & D'Alessandro, S., 2011, In : Asian Social Science. 7, 11, p. 35-47 13 p.
Research output: Contribution to journal › Article

Open Access
File
28 Citations (Scopus)

36 Downloads (Pure)
Engaging the student as a customer: a relationship marketing approach
Bowden, J. L-H., 2011, In : Marketing education review. 21, 3, p. 211-228 18 p.
Research output: Contribution to journal › Article
Sex doesn't matter: The role of gender in the formation of student-university relationships
Bowden, J. & Wood, L., Dec 2011, In : Journal of Marketing for Higher Education. 21, 2, p. 133-156 24 p.
Research output: Contribution to journal › Article
21 Citations (Scopus)
To delight or not to delight? An investigation of loyalty formation in the restaurant industry
Bowden, J. L. H. & Dagger, T. S., Jul 2011, In : Journal of Hospitality Marketing and Management. 20, 5, p. 501-524 24 p.
Research output: Contribution to journal › Article
42 Citations (Scopus)
2009
Customer engagement: A framework for assessing customer-brand relationships: The case of the restaurant industry
Bowden, J., 2009, In : Journal of Hospitality and Leisure Marketing. 18, 6, p. 574-596 23 p.
Research output: Contribution to journal › Article
97 Citations (Scopus)
The process of customer engagement: A conceptual framework
Bowden, J., 1 Dec 2009, In : Journal of Marketing Theory and Practice. 17, 1, p. 63-74 12 p.
Research output: Contribution to journal › Article
508 Citations (Scopus)
2008

Engagement: Old wine in a new bottle?
Bowden, J., 2008, In : Admap. 43, 7, p. 43-45 3 p.
Research output: Contribution to journal › Article