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Jana Bowden

Associate Professor, Chair of Ethics - Macquarie Business School, Associate Editor, European Journal of Marketing

Associate Professor, Department of Marketing

https://orcid.org/0000-0001-5681-5709

Phone+61 2 9850 1813
Emailjana.bowden@mq.edu.au

802 Citations
11 h-Index

Research output per year

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Research Outputs

802 Citations
11 h-Index
17 Article
5 Conference proceeding contribution
3 Chapter
3 Other chapter contribution
5 More

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2015

A multi-valenced perspective on customer engagement; and its impact on consumer well-being within the social service sector

Naumann, K. & Bowden, D. J., 2015, In : ANZMAC 2015 : Innovation and growth strategies in marketing : conference proceedings. 8 p.

Research output: Contribution to journal › Conference paper

2014

Conceptualising customer engagement, disengagement and wellbeing within local government services: a transformative service approach

Naumann, K. & Bowden, J., 2014, In : ANZMAC 2014 : Annual Conference proceedings : Agents of change. p. 938-945 8 p.

Research output: Contribution to journal › Conference paper

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