Jana Bowden

Associate Professor, Chair of Ethics - Macquarie Business School, Associate Editor, European Journal of Marketing

  • 754 Citations
  • 10 h-Index
20052019

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Review article
2005

Identifying the initial target consumer for innovations: An integrative approach

Bowden, J. & Corkindale, D., 2005, In : Marketing Intelligence and Planning. 23, 6, p. 562-573 12 p.

Research output: Contribution to journalReview article

6 Citations (Scopus)