Research activity per year

If you made any changes in Pure these will be visible here soon.

Personal profile


Dr Joseph Chen is a lecturer in marketing at Macquarie Business School in Sydney, Australia. His research focuses on business ethics issues in marketing, particularly how consumers respond to ethically questionable business practices. He has investigated this topic in different contexts, such as unethical product safety practices in the food industry (e.g., product-harm crisis), data privacy practices in services marketing, and greenwashing in the fast consumption goods. He is keen to advise companies to succeed through following ethical practices, managing scandals and crises, and improving product safety and quality to benefit the broader society. 

His research publishes in top journals, including Journal of Business Ethics (FT50), Industrial Marketing Management (A*), Journal of International Marketing (AMA), International Journal of Hospitality Management (A*), International Journal of Information Management (A*), and International Marketing Review (A/ABS3), among others. In 2022, Joseph won the best paper award at the Australian and New Zealand Marketing Academy Conference, and he received the Early Career Researcher Award from Macquarie Business School.

Joseph's research attacts attention from international media outlets (e.g., The Conversation, Yahoo News, New Zealand Herald) and has been included in government policy reviews (e.g., 2021 Australian Privacy Act Review).


Dive into the research topics where Joseph Chen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles


Recent external collaboration on country/territory level. Dive into details by clicking on the dots or