Joseph Chen

Dr

20152018

Research output per year

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Personal profile

Biography

Dr Joseph Chen is a lecturer in the Department of Marketing at Macquarie Business School in Sydney, Australia. He holds bachelor and master’s degrees in psychology and a doctoral degree in marketing. His PhD thesis was formally recognised as being of exceptional quality (among the top 10%) by the University of Otago, New Zealand. Before commencing his role at Macquarie University, he lectured at the University of Otago and supervised Doctoral of Business Administration students. He was an active member of New Zealand Food Safety Science & Research Centre, a representative for New Zealand at the APEC Wisdom Agriculture Congress, and one of the main organisers of China-New Zealand Food Safety Workshop. He is keen to develop and disseminate knowledge about real-world industry problems and hopes to shape industry practices to benefit the broader society.

Research interests: consumer behaviour, product-harm crisis, ethical judgment, and social media. 

Teaching responsibilities: Advanced Consumer Behaviour (MKTG7015/MKTG8015) and Marketing Fundamentals (MKTG1001)

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Research Outputs

  • 4 Conference abstract
  • 1 Conference proceeding contribution
  • 1 Article
  • 1 Doctoral Thesis

An Institutional perspective of consumer behaviour in industry-wide crisis

Chen, S., 2018, (Unpublished)

Research output: ThesisDoctoral Thesis

  • Social media ties strategy in international branding: An application of resource-based theory

    Gao, H., Tate, M., Zhang, H., Chen, S. & Liang, B., 1 Sep 2018, In : Journal of International Marketing. 26, 3, p. 45-69 25 p.

    Research output: Contribution to journalArticle

  • 8 Citations (Scopus)

    An institutional perspective of country-of-origin and its effects on consumer purchase preference

    Chen, S., Mather, D., Gao, H. & Knight, J. G., 2017, Advances in Consumer Research. Gneezy, A., Griskevicius, V. & Williams, P. (eds.). Duluth, MN: Association for Consumer Research, Vol. 45. p. 1020 1 p.

    Research output: Chapter in Book/Report/Conference proceedingConference abstract

  • Consumer trust erosion during an industry-wide crisis: the central role of legitimacy judgment

    Chen, S., Gao, H., Mather, D. & Knight, J. G., 2017, Advances in Consumer Research. Gneezy, A., Griskevicius, V. & Williams, P. (eds.). Duluth, MN: Association for Consumer Research, Vol. 45. p. 569-570 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference abstract

  • Spillover of distrust to an industry

    Chen, S., Mather, D., Gao, H. & Knight, J. G., 2017, Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017: Marketing for impact: Proceedings. Royal Melbourne Institute of Technology, p. 33 1 p.

    Research output: Chapter in Book/Report/Conference proceedingConference abstract

  • Prizes

    Exceptional PhD thesis (University of Otago)

    Joseph Chen (Recipient), 2018

    Prize: Honorary award