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Personal profile


Dr Joseph Chen is a Senior Lecturer in Marketing at Macquarie University (Sydney, Australia). His research focuses on business ethics issues in marketing, particularly how consumers respond to ethically questionable business practices. He has investigated this topic in different contexts, such as brand scandals and crises, data privacy practices in services marketing, and greenwashing in the fast consumption goods. He is keen to advise companies to succeed through following ethical practices, managing scandals and crises, and improving product safety and quality to benefit the society. 

His research publishes in top journals, including Journal of Business Ethics (FT50), Industrial Marketing Management (A*), Journal of International Marketing (AMA), International Journal of Hospitality Management (A*), International Journal of Information Management (A*), and International Marketing Review (A/ABS3), among others. In 2022, Joseph won the best paper award at the Australian and New Zealand Marketing Academy Conference, and he received the Early Career Researcher Award from Macquarie Business School.

Joseph's research attracts attention from international media outlets (e.g., The Conversation and Yahoo News) and has been included in government and public policy reviews (e.g., 2021 Australian Privacy Act Review and the World Health Organization database).

Joseph is a passionate educator. His teaching philosophy centres on the core objective of making abstract marketing theories understandable, intellectually stimulating, engaging, and relatable for marketing students in an ever-changing environment. In 2023, he won the Learning and Teaching Award (Early Career) at Macquarie Business School and was selected for the Vice-Chancellor’s Highly Commended Finalists.


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