Joseph Chen

Dr

20152018
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Personal profile

Biography

Dr Joseph Chen is a lecturer in the Department of Marketing at Macquarie Business School in Sydney, Australia. He holds bachelor and master’s degrees in psychology and a doctoral degree in marketing. His PhD thesis was formally recognised as being of exceptional quality (among the top 10%) by the University of Otago, New Zealand. Before commencing his role at Macquarie University, he lectured at the University of Otago and supervised Doctoral of Business Administration students. He was an active member of New Zealand Food Safety Science & Research Centre, a representative for New Zealand at the APEC Wisdom Agriculture Congress, and one of the main organisers of China-New Zealand Food Safety Workshop. He is keen to develop and disseminate knowledge about real-world industry problems and hopes to shape industry practices to benefit the broader society.

Research interests: consumer behaviour, product-harm crisis, ethical judgment, and social media. 

Teaching responsibilities: Advanced Consumer Behaviour (MKTG7015/MKTG8015) and Marketing Fundamentals (MKTG1001)

Fingerprint Dive into the research topics where Joseph Chen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 3 Similar Profiles
Legitimacy Business & Economics
Experiment Business & Economics
Product-harm crises Business & Economics
Branding Business & Economics
Social media Business & Economics
Consumer behaviour Business & Economics
Purchase Business & Economics
Institutional trust Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Outputs 2015 2018

  • 4 Conference abstract
  • 1 Conference proceeding contribution
  • 1 Article
  • 1 Doctoral Thesis

An Institutional perspective of consumer behaviour in industry-wide crisis

Chen, S., 2018, (Unpublished)

Research output: ThesisDoctoral ThesisResearch

Institutional perspective
Industry
Consumer behaviour
Product-harm crises
Institutional theory

Social media ties strategy in international branding: An application of resource-based theory

Gao, H., Tate, M., Zhang, H., Chen, S. & Liang, B., 1 Sep 2018, In : Journal of International Marketing. 26, 3, p. 45-69 25 p.

Research output: Contribution to journalArticleResearchpeer-review

Branding
Resource-based theory
Social media
Resources
Brand strategy

An institutional perspective of country-of-origin and its effects on consumer purchase preference

Chen, S., Mather, D., Gao, H. & Knight, J. G., 2017, Advances in Consumer Research. Gneezy, A., Griskevicius, V. & Williams, P. (eds.). Duluth, MN: Association for Consumer Research, Vol. 45. p. 1020 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstractResearchpeer-review

Purchase
Country of origin
Institutional perspective
Experiment
International marketing

Consumer trust erosion during an industry-wide crisis: the central role of legitimacy judgment

Chen, S., Gao, H., Mather, D. & Knight, J. G., 2017, Advances in Consumer Research. Gneezy, A., Griskevicius, V. & Williams, P. (eds.). Duluth, MN: Association for Consumer Research, Vol. 45. p. 569-570 2 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstractResearchpeer-review

Industry
Consumer trust
Legitimacy
Erosion
Consumer perceptions

Spillover of distrust to an industry

Chen, S., Mather, D., Gao, H. & Knight, J. G., 2017, Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017: Marketing for impact: Proceedings. Royal Melbourne Institute of Technology, p. 33 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstractResearchpeer-review

Distrust
Spillover
Industry
Spillover effects
Brand equity

Prizes

Exceptional PhD thesis (University of Otago)

Shijiao Chen (Recipient), 2018

Prize: Honorary award

thesis
recommendation