Joseph Chen



Research output per year

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Personal profile


Dr Joseph Chen is a lecturer in the Department of Marketing at Macquarie Business School in Sydney, Australia. He holds bachelor and master’s degrees in psychology and a doctoral degree in marketing. His PhD thesis was formally recognised as being of exceptional quality (among the top 10%) by the University of Otago, New Zealand. Before commencing his role at Macquarie University, he lectured at the University of Otago and supervised Doctoral of Business Administration students.

Joseph's research focuses on brand scandals, product-harm crises, and data breaches. His research appears in reputable journals including Journal of Business Ethics (in the Financial Times' Top 50 Journals), Journal of International Marketing (IF=3.4, ABS=3, ABDC=A) and International Marketing Review (IF=3.4, ABS=3, ABDC=A). He also serves as a reviewer for International Journal of Hospitality Management, Journal of Business & Industrial Marketing, Association for Consumer Research Conference, and European Association for Consumer Research Conference.

He is keen to develop and disseminate knowledge about real-world industry problems and hopes to shape industry practices to benefit the broader society. His research ideas have been reported by The Conversation, Yahoo News, BBC Radio 4, National Interest (USA), Raidió Teilifís Éireann (Ireland), and Sputnik (UK).

Research interests: consumer behaviour, product-harm crisis, ethical judgment, and social media. 

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An Investigation of Contact Tracing in Hospitality in the COVID-19 Era

Chen, J., Waseem, D., Xia, R., Tran, K. & Potdar, B.

1/05/20 → …

Project: Research

Research Outputs

  • 4 Conference abstract
  • 4 Article
  • 1 Conference proceeding contribution
  • 1 Doctoral Thesis

Contact tracing: why some people are giving false contact details to bars and restaurants

Waseem, D. & Chen, J., 10 Aug 2020, The Conversation.

Research output: Contribution to Newspaper/Magazine/WebsiteArticle

Open Access

The effects of brand origin and country-of-manufacture on consumers' institutional perceptions and purchase decision-making

Chen, S., Wright, M., Gao, H., Liu, H. & Mather, D., 28 Aug 2020, In : International Marketing Review. 24 p.

Research output: Contribution to journalArticle

  • Trust erosion during industry-wide crises: the central role of consumer legitimacy judgement

    Chen, S., Zhang, J., Gao, H., Yang, Z. & Mather, D., 3 Aug 2020, In : Journal of business ethics. 22 p.

    Research output: Contribution to journalArticle

  • An Institutional perspective of consumer behaviour in industry-wide crisis

    Chen, S., 2018, (Unpublished)

    Research output: ThesisDoctoral Thesis

  • Social media ties strategy in international branding: An application of resource-based theory

    Gao, H., Tate, M., Zhang, H., Chen, S. & Liang, B., 1 Sep 2018, In : Journal of International Marketing. 26, 3, p. 45-69 25 p.

    Research output: Contribution to journalArticle

  • 11 Citations (Scopus)


    Exceptional PhD thesis (University of Otago)

    Joseph Chen (Recipient), 2018

    Prize: Honorary award

  • Press / Media

    Why are some people giving false contact tracing details?

    Donia Waseem & Joseph Chen


    1 Media contribution

    Press/Media: Research

    The Government should make their policies more understandable for the ordinary People

    Joseph Chen & Donia Waseem


    1 Media contribution

    Press/Media: Expert Comment

    Coronavirus: Why Some are Falsifying Their Contact Details at Restaurants

    Donia Waseem & Joseph Chen


    1 Media contribution

    Press/Media: Research