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Personal profile


Dr Joseph Chen is a lecturer in the Department of Marketing at Macquarie Business School in Sydney, Australia. He holds bachelor and master’s degrees in psychology and a doctoral degree in marketing. His PhD thesis was formally recognised as being of exceptional quality (among the top 10%) by the University of Otago, New Zealand. 

Joseph's research focuses on brand scandals, product-harm crises, and data breaches. His research appears in reputable journals including Journal of Business Ethics (listed in the Financial Times' Top 50 Journals), International Journal of Hospitality Management (ABDC = A*, ABS = 3), Journal of International Marketing (ABDC = A, ABS = 3, AMA), and International Marketing Review (ABDC = A, ABS = 3). He has reviewed for Journal of Business Ethics, Journal of Business Research, European Journal of MarketingInternational Journal of Hospitality Management, Journal of Business & Industrial Marketing,  International Bussiness Review, Australasian Marketing Journal, and International Journal of Consumer Studies.

He is keen to disseminate knowledge about real-world industry problems and hopes to shape industry practices to benefit the broader society. His research projects have been reported by The Conversation, Yahoo News, National Interest (USA), Raidió Teilifís Éireann (Ireland), New Zealand Herald, and Sputnik (UK).


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