Jun Yao holds a PhD in Marketing from Monash University. Prior to joining Macquarie University in 2017, he was a Lecturer in Marketing at the University of Tasmania. His research primarily focuses on consumer psychology and behaviour, particularly in experimentally observing consumer perceptions and predicting consumer decisions that relate to various pricing tactics, such as unit pricing, price setting, and price-quantity sensitivity in the retail context. His research interests also include studying consumer financial decisions that relate to loan use and debt management during the purchase of durable goods. His work has been published in the top (FT50 and A*) journals such as Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Travel Research and European Journal of Marketing, among others.