Kyle Bruce

Associate Professor

Accepting PhD Students

1993 …2019
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Personal profile


Kyle Bruce is an Associate Professor and Director of the Master of Management program in Macquarie Business School. He holds a PhD and MCom (Hons) from the University of Wollongong where he studied economics, management, history, and the philosophy of science. He also holds a Bachelor of Economics from University of Sydney where he studied economics, government, and industrial relations. Before starting at MGSM in 2011, Kyle taught at Aston Business School in the UK, the University of Queensland, and Monash University. He has held visitng positions at EDHEC in France, Monash University, and the University of Wollongong. 

Research interests

Kyle's research is fundamentally interdisciplinary, believing that one can not entirely understand organisations, their heritage and environment, their strategic activities and capabilities, or their internal and external participants and stakeholders from any one disciplinary perspective. His research is in the broad areas of: 

  • Institutional theory in Management/Organisation Studies and Economics;
  • Business, Labour, and Management History;
  • History of Management and Economic Thought;
  • Evolutionary Economics and Business Strategy.


Kyle teaches Organisational Behaviour, Strategy, and Economics. His pedagogical approach speaks to the fact that he believes managers are actually very good philosophers, inasmuch as they are capable of intuitively solving complex problems daily. He believes that his job is to expose them to a range of interdisciplinary analytical toolkits that may assist them to be more reflective and formalise their problem-solving techniques. Kyle’s research speaks directly to managers’ ability to make sense of their ever changing environment, their ability to attract, inspire, energise, and retain talented staff, and their ability to engage in change. In addition, he has contributed extensively to the practice of management through executive education including the following UK based companies: VocaLink, Dollond and Aitchison, Carillion, Biffa Waste Services, The SIMS Group, Siemens UK and IBM UK.

Research student supervision

Kyle is receptive to supervising PhD students in a broad range of areas, particularly if they have a good grasp of what they want to do, why they want to do it, how they'll do it, and what they expect to find once they're finished. 

Education/Academic qualification

Bachelor of Economics, University of Sydney

MCom (Hons), Universily of Wollongong

PhD, Universily of Wollongong

Fingerprint Dive into the research topics where Kyle Bruce is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Human relations Business & Economics
Scientific management Business & Economics
Economics Arts & Humanities
Managers Business & Economics
Scientific Management Arts & Humanities
Management history Business & Economics
Economists Business & Economics
Institutional change Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2015 2016

Research Outputs 1993 2019

Adapt fast or die slowly: Complex adaptive business models at Cisco Systems

Groeger, L., Bruce, K. & Rolfe, I., Feb 2019, In : Industrial Marketing Management. 77, p. 102-115 14 p.

Research output: Contribution to journalArticleResearchpeer-review

Business model
Decision making
Complexity theory

Breaking the chains of ignorance: manager-philosophers in recent management history

Segal, S. & Bruce, K., 2017, In : Journal of Management History. 23, 2, p. 118-132 15 p.

Research output: Contribution to journalArticleResearchpeer-review

Management History
Management history

Human relations

Bruce, K. & Nyland, C., 2017, The Oxford handbook of management. Wilkinson, A., Armstrong, S. J. & Lounsbury, M. (eds.). Oxford: Oxford University Press, p. 1-19 19 p. (Oxford handbooks).

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Human relations
Work place
Working conditions

Towards micro-foundations of institutional change: lessons from Douglass C. North’s sociocognitive turn

Bruce, K. & von Staden, P., 2017, In : Journal of Management History. 23, 3, p. 223-240 18 p.

Research output: Contribution to journalArticleResearchpeer-review

New institutional economics
Institutional change
Institutional Change

Management science, planning, and demand management

Bruce, K., 2016, In : Journal of Management History. 22, 2, p. 171-198 28 p.

Research output: Contribution to journalArticleResearchpeer-review

Demand management
Management science
Scientific management
Scientific Management

Activities 2019 2019

We Are Unity HR survey collaboration

Denise Jepsen (Participant), Kyle Bruce (Participant), Richard J. Badham (Participant)

Activity: Other