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Fingerprint Dive into the research topics where Lara Moroko is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 1 Similar Profiles
Employers Business & Economics
Branding Business & Economics
Value capture Business & Economics
Internal marketing Business & Economics
Market segmentation Business & Economics
Service-dominant logic Business & Economics
Marketing Business & Economics
Customer engagement Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2014 2014

High performance processing cluster and associated equipment

Hosmann, R., Frino, A., Ford, G., Petty, R., Croucher, J., Lepone, A., Areni, C., Groeger, L., Moroko, L., Mollica, V., Li, G. & Wong, J.


Project: Research

Research Outputs 2005 2016

Capturing value from non-paying consumers' engagement behaviours: field evidence and development of a theoretical model

Groeger, L., Moroko, L. & Hollebeek, L. D., 6 Jun 2016, In : Journal of Strategic Marketing. 24, 3-4, p. 190-209 20 p.

Research output: Contribution to journalArticleResearchpeer-review

Managerial practices
Customer engagement
Product trial
Value capture
Mixed methods

Strategic employer brands: current domain, future directions

Moroko, L. & Uncles, M. D., 2016, The Routledge companion to contemporary brand management. Dall'Olmo Riley, F., Singh, J. & Blankson, C. (eds.). London: Routledge, Taylor and Francis Group, p. 309-323 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Service-dominant logic
Internal marketing
Research agenda
Competitive advantage

Formation of expectations for online MBA units and its impact on satisfaction

Groeger, L. & Moroko, L., 2014, Paradigm shifts & interactions: proceedings of EMAC 2014 : European Marketing Academy 43rd annual conference. Bigné, E. (ed.). Valencia, Spain: European Marketing Academy, p. 107-107 1 p.

Research output: Chapter in Book/Report/Conference proceedingOther chapter contributionResearch

set theory
learning environment

How do brands capture value through engaging non-paying consumers?

Moroko, L., Hollebeek, L. D. & Groeger, L., 2014, In : ANZMAC 2014 : Annual Conference proceedings : Agents of change. p. 161-181 21 p.

Research output: Contribution to journalConference paperResearchpeer-review

Value capture
Customer engagement
Conceptual model
Empirical research

Activities 2015 2018

  • 2 Consultancy
  • 1 Oral presentation

Innovating face-to-face learning using social platforms

Lara Moroko (Speaker)
27 Nov 2018

Activity: Talk or presentationOral presentation

Press / Media

Employee and customer driven brand value creation and destruction

Lara Moroko & Sarah Duffy


1 item of media coverage

Press/Media: Expert Comment

Employer Branding

Lara Moroko


1 item of media coverage

Press/Media: Research