20052020

Research output per year

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Fingerprint Dive into the research topics where Lara Moroko is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Projects

High performance processing cluster and associated equipment

Hosmann, R., Frino, A., Ford, G., Petty, R., Croucher, J., Lepone, A., Areni, C., Groeger, L., Moroko, L., Mollica, V., Li, G. & Wong, J.

1/01/1431/12/14

Project: Research

Research Outputs

  • Capturing value from non-paying consumers' engagement behaviours: field evidence and development of a theoretical model

    Groeger, L., Moroko, L. & Hollebeek, L. D., 6 Jun 2016, In : Journal of Strategic Marketing. 24, 3-4, p. 190-209 20 p.

    Research output: Contribution to journalArticle

  • 48 Citations (Scopus)

    Strategic employer brands: current domain, future directions

    Moroko, L. & Uncles, M. D., 2016, The Routledge companion to contemporary brand management. Dall'Olmo Riley, F., Singh, J. & Blankson, C. (eds.). London: Routledge, Taylor and Francis Group, p. 309-323 15 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • Formation of expectations for online MBA units and its impact on satisfaction

    Groeger, L. & Moroko, L., 2014, Paradigm shifts & interactions: proceedings of EMAC 2014 : European Marketing Academy 43rd annual conference. Bigné, E. (ed.). Valencia, Spain: European Marketing Academy, p. 107-107 1 p.

    Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

  • Activities

    • 2 Consultancy
    • 1 Oral presentation

    Press / Media

    Employee and customer driven brand value creation and destruction

    Lara Moroko & Sarah Duffy

    18/03/16

    1 item of Media coverage

    Press/Media: Expert Comment

    Employer Branding

    Lara Moroko

    23/03/09

    1 item of Media coverage

    Press/Media: Research