Research output per year
Research output per year
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Dive into the research topics where Lara Moroko is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Customer orientation: Its surprising origins, tumultuous development and place in the future of marketing thought and practice
Duffy, S., Bruce, K., Moroko, L. & Groeger, L., Nov 2020, In: Australasian Marketing Journal. 28, 4, p. 181-188 8 p.Research output: Contribution to journal › Article › peer-review
7 Citations (Scopus) -
Herding cats to co-create cross-university courses in record time
Bliemel, M., Schweitzer, J., Roy, G., Keitel, A., Nicolas, L., Miles, M., Moroko, L., Groeger, L. & Griffith, S., 2 Nov 2019, Academic Proceedings of the 2019 University-Industry Interaction Conference Series: Challenges and Solutions for Fostering Entrepreneurial Universities and Collaborative Innovation. Helsinki: University Industry Innovation Network, 15 p.Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution
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Capturing value from non-paying consumers' engagement behaviours: field evidence and development of a theoretical model
Groeger, L., Moroko, L. & Hollebeek, L. D., 6 Jun 2016, In: Journal of Strategic Marketing. 24, 3-4, p. 190-209 20 p.Research output: Contribution to journal › Article › peer-review
114 Citations (Scopus) -
Strategic employer brands: current domain, future directions
Moroko, L. & Uncles, M. D., 2016, The Routledge companion to contemporary brand management. Dall'Olmo Riley, F., Singh, J. & Blankson, C. (eds.). London: Routledge, Taylor and Francis Group, p. 309-323 15 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Where is the marketing in internal marketing? Revisiting the concept from the Service-Dominant Logic perspective
Sievers, S., Valor, C., Groeger, L. & Moroko, L., 2015, In: ANZMAC 2015 : Innovation and growth strategies in marketing : conference proceedings. 8 p.Research output: Contribution to journal › Conference paper › peer-review
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Innovating face-to-face learning using social platforms
Moroko, L. (Speaker)
27 Nov 2018Activity: Talk or presentation › Presentation
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Smart Disruption: A perspective on innovation for Australian organisations
Moroko, L. (Consultant)
2016Activity: End user engagement and expertise › Advisory position
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From Start-Up to Grown-Up: The Role and Configuration of Governance by Stage in Start-Up Enterprises
Moroko, L. (Consultant)
2015Activity: End user engagement and expertise › Advisory position
Press/Media
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Employee and customer driven brand value creation and destruction
Moroko, L. & Duffy, S.
18/03/16
1 item of Media coverage
Press/Media: Expert Comment
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