20072019

Research output per year

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Fingerprint Dive into the research topics where Lars Groeger is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Projects

High performance processing cluster and associated equipment

Hosmann, R., Frino, A., Ford, G., Petty, R., Croucher, J., Lepone, A., Areni, C., Groeger, L., Moroko, L., Mollica, V., Li, G. & Wong, J.

1/01/1431/12/14

Project: Research

Research Outputs

Adapt fast or die slowly: Complex adaptive business models at Cisco Systems

Groeger, L., Bruce, K. & Rolfe, I., Feb 2019, In : Industrial Marketing Management. 77, p. 102-115 14 p.

Research output: Contribution to journalArticle

  • Virale Informationsverbreitung

    Translated title of the contribution: Viral diffusion of informationGroeger, L., 2018, Marketing: Theorie und Praxis. Fröhlich, E., Lord, S., Steinbiß, K. & Weber, T. (eds.). Konstanz: UVK Verlagsgesellschaft mbH, p. 170-171 2 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Who says what to whom in what channel? A rules theoretic perspective on word-of-mouth marketing

    Buttle, F. & Groeger, L., 2017, In : Journal of Marketing Management. 33, 13-14, p. 1035-1059 25 p.

    Research output: Contribution to journalArticle

  • 4 Citations (Scopus)

    Capturing value from non-paying consumers' engagement behaviours: field evidence and development of a theoretical model

    Groeger, L., Moroko, L. & Hollebeek, L. D., 6 Jun 2016, In : Journal of Strategic Marketing. 24, 3-4, p. 190-209 20 p.

    Research output: Contribution to journalArticle

  • 44 Citations (Scopus)

    Deciphering word-of-mouth marketing campaign reach: Everyday conversation versus institutionalized word of mouth

    Groeger, L. & Buttle, F., 1 Dec 2016, In : Journal of Advertising Research. 56, 4, p. 368-384 17 p.

    Research output: Contribution to journalArticle

  • 7 Citations (Scopus)