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Fingerprint Dive into the research topics where Lars Groeger is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
campaign Social Sciences
marketing Social Sciences
conversation Social Sciences
network analysis Social Sciences
social network Social Sciences
Marketing Business & Economics
facebook Social Sciences
Word-of-mouth Business & Economics

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Projects 2012 2014

High performance processing cluster and associated equipment

Hosmann, R., Frino, A., Ford, G., Petty, R., Croucher, J., Lepone, A., Areni, C., Groeger, L., Moroko, L., Mollica, V., Li, G. & Wong, J.


Project: Research

Research Outputs 2007 2019

Adapt fast or die slowly: Complex adaptive business models at Cisco Systems

Groeger, L., Bruce, K. & Rolfe, I., Feb 2019, In : Industrial Marketing Management. 77, p. 102-115 14 p.

Research output: Contribution to journalArticleResearchpeer-review

Business model
Decision making
Complexity theory

Virale Informationsverbreitung

Groeger, L., 2018, Marketing: Theorie und Praxis. Fröhlich, E., Lord, S., Steinbiß, K. & Weber, T. (eds.). Konstanz: UVK Verlagsgesellschaft mbH, p. 170-171 2 p.

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Who says what to whom in what channel? A rules theoretic perspective on word-of-mouth marketing

Buttle, F. & Groeger, L., 2017, In : Journal of Marketing Management. 33, 13-14, p. 1035-1059 25 p.

Research output: Contribution to journalArticleResearchpeer-review

Interpersonal communication

Capturing value from non-paying consumers' engagement behaviours: field evidence and development of a theoretical model

Groeger, L., Moroko, L. & Hollebeek, L. D., 6 Jun 2016, In : Journal of Strategic Marketing. 24, 3-4, p. 190-209 20 p.

Research output: Contribution to journalArticleResearchpeer-review

Managerial practices
Customer engagement
Product trial
Value capture
Mixed methods

Deciphering word-of-mouth marketing campaign reach: Everyday conversation versus institutionalized word of mouth

Groeger, L. & Buttle, F., 1 Dec 2016, In : Journal of Advertising Research. 56, 4, p. 368-384 17 p.

Research output: Contribution to journalArticleResearchpeer-review

Electric network analysis