Research output per year

If you made any changes in Pure these will be visible here soon.

Fingerprint Dive into the research topics where Lars Groeger is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles

Network Recent external collaboration on country level. Dive into details by clicking on the dots.


High performance processing cluster and associated equipment

Hosmann, R., Frino, A., Ford, G., Petty, R., Croucher, J., Lepone, A., Areni, C., Groeger, L., Moroko, L., Mollica, V., Li, G. & Wong, J.


Project: Research

Research Outputs

  • Adapt fast or die slowly: Complex adaptive business models at Cisco Systems

    Groeger, L., Bruce, K. & Rolfe, I., Feb 2019, In : Industrial Marketing Management. 77, p. 102-115 14 p.

    Research output: Contribution to journalArticle

  • 1 Citation (Scopus)

    Virale Informationsverbreitung

    Translated title of the contribution: Viral diffusion of informationGroeger, L., 2018, Marketing: Theorie und Praxis. Fröhlich, E., Lord, S., Steinbiß, K. & Weber, T. (eds.). Konstanz: UVK Verlagsgesellschaft mbH, p. 170-171 2 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • 4 Citations (Scopus)

    Capturing value from non-paying consumers' engagement behaviours: field evidence and development of a theoretical model

    Groeger, L., Moroko, L. & Hollebeek, L. D., 6 Jun 2016, In : Journal of Strategic Marketing. 24, 3-4, p. 190-209 20 p.

    Research output: Contribution to journalArticle

  • 48 Citations (Scopus)